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Premier League: Net88 & DeBet (bookmakers), main shirt sponsors of Crystal Palace & Wolves

The sports betting operators Net88 (AZE) and DeBet (VIE) have become main shirt sponsors of Crystal Palace FC (for the 2024-25 season) and Wolverhampton Wanderers FC (for the 2024-2026 cycle) respectively, announced the two Premier League clubs on 11 and 12/06/2024. The two deals were agreed…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Olympics
• Article # 328379
• Published on 13/06/24 at 16:35

Paris 2024: "AI is there to offer a service to the world of sport" (Erwan Montaux, Intel France)

"It's not that we have a need to talk about AI, but rather that AI is reaching a level of maturity that allows us to propose solutions. There's also this slightly negative view that claims that artificial intelligence is going to replace everything. No, that's not the aim. Instead, the idea is to…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Olympics, …
• Article # 328290
• Published on 13/06/24 at 10:40

England: Guinness (beer) official partner of the Premier League for 4 seasons (2024-2028)

Guinness, an Irish beer brand owned by the British group Diageo, has entered into its first-ever global partnership in football" and become an official partner of the Premier League for four seasons, i.e. over the 2024-2028 cycle, announced the governing body on 12/06/2024. Guinness succeeds…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 328202
• Published on 12/06/24 at 16:35

Convention Foot Unis: "Few AI players offer quality source data" (A. Santin, SportsDynamics)

"To optimise the use of AI, you need teams, financial resources, time to train models, and quality source data. Few players are able to offer this," said Arnaud Santin, co-founder and CEO of SportsDynamics, on 11/06/2024. Santin took part in a conference entitled "AI at the service of…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Legal, …
• Article # 328162
• Published on 12/06/24 at 14:30

Brighton & Hove Albion: Experience Kissimmee (travel authority) sleeve sponsor from 2024 to 2027

Experience Kissimmee, the official travel authority of Osceola County, Florida (USA), has become a sleeve sponsor (1^st level) of Brighton & Hove Albion FC (Premier League) as part of a "three-year partnership" until 2026-27, announced the club on 11/06/2024. The deal will also cover the club's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 328104
• Published on 12/06/24 at 11:30

Convention Foot Unis: "The club invests €500,000 a year in event marketing" (K. Houari, Toulouse FC)

"How can we improve the customer experience? Obviously, there's accessibility and access to the stadium. But when you organise a fan zone, you can't do just anything. It has to be branded in our colours, with quality games and so on. The club invests €500,000 a year in marketing linked to the…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 328096
• Published on 12/06/24 at 10:40

Bayer 04 Leverkusen: Niedax (cable management systems) sleeve sponsor for 3 seasons (2024-2027)

German cable management systems company Niedax has extended its partnership with Bayer 04 Leverkusen (Bundesliga) and become a sleeve sponsor for the next three seasons, over the 2024-2027 cycle, announced the club on 10/06/2024. The company, which has been involved with the 2023-24 German…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 328025
• Published on 11/06/24 at 15:20

Premier League: licensing agreement with Football Manager (video game) for four seasons (2024-2028)

The Premier League has signed a licensing agreement with the football club management simulation game Football Manager (SEGA Sammy) for four seasons, from 2024-2028, announced the body on 10/06/2024. As part of the partnership, "official logos, kits and player photos" of England's 20 top flight…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 327957
• Published on 11/06/24 at 11:30

CA Osasuna: Macron succeeds adidas as equipment supplier for six seasons (2024-2030)

The Italian brand Macron has become the equipment supplier of Club Atletico Osasuna (LALIGA EA Sports) for six seasons, i.e. over the 2024-2030 cycle, announced the club on 07/06/2024. The agreement also covers the club's women's and youth teams, and includes "exclusive rights for accessories,…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 327947
• Published on 11/06/24 at 10:40

Euro 2024: Nike, the most represented equipment supplier with 9/24 (37.5%) teams under contract

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4). Between them, these brands equip 19 of the 24 national teams taking…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 327930
• Published on 11/06/24 at 10:00