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©  DFB
Germany/DFB: Klarna (payment solutions), partner of the men's national team until 2026

Klarna, a Swedish payment solutions provider has become an official (2nd level) partner of the German men's national team until 2026, announced the Deutscher Fussball Bund on 14/05/2024. The agreement covers Euro 2024, organised in Germany from 14/06 to 14/07/2024, and the German national…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 324798
• Published on 15/05/24 at 10:40
©  AFA
Argentina: Betano (betting) title sponsor of the first division (Torneo Betano) from 2024

Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become the title sponsor of the Argentinian first division football championship from 2024, announced the Asociación del Fútbol Argentino (AFA) on 08/05/2024. The competition will be known as the "Torneo Betano". The…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 324639
• Published on 14/05/24 at 11:30
©  FFF / A. Mesa
FFF: equipment supplier contract "worth over €100m" per year renewed with Nike (P. Diallo)

"We have signed a historic contract worth over €100m. The FFF is one of the Federations with the largest equipment supplier contract in the world for the next ten years," declared Philippe Diallo, president of the Fédération Française de Football, to the daily newspaper Ouest France on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 324551
• Published on 13/05/24 at 16:35
©  1. FC Köln
Bundesliga: RheinEnergie (energy) extends as title sponsor of 1. FC Köln's stadium until 2029

RheinEnergie AG, a German energy supplier,  has extended its naming rights contract for 1. FC Köln's (Bundesliga) stadium for a further five seasons, from 2025 to 2029, announced the club on 07/05/2024. The 50,000-seat stadium will continue to be known as the "RheinEnergie…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 324497
• Published on 13/05/24 at 13:40
©  D.R.
Weekly News Extra (06-10/05/2024)

• LALIGA, the Spanish National Police Sports Office, the RFEF and the Spanish Association of Football Teams Physicians (AEMEF) have come together to "examine incidents that take place in professional football stadiums, especially those affecting the public, and their impact on the running of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 324403
• Published on 10/05/24 at 18:10
©  ALL
Activation: ALL (Accor) promotes its broadcast channel on Instagram for Paris SG-Toulouse FC

Accor, via its lifestyle programme ALL (Accor Live Limitless), is promoting its broadcast channel on Instagram for the match between Paris Saint-Germain and Toulouse FC (Matchday 33 of the 2023-24 Ligue 1 Uber Eats season, Sunday 12/05/2024), announced the French hotel group on 06/05/2024. The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 324384
• Published on 10/05/24 at 15:40
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 324382
• Published on 10/05/24 at 15:00
©  Qatar Airways
MotoGP: Qatar Airways named official airline for three years (2024-2026)

Qatari airline Qatar Airways has become an official (1st level) sponsor of the MotoGP circuit under a three-year agreement from the 2024 season, spanning the 2024-2026 cycle, announced the brand and Dorna Sports, the company which holds the commercial and TV rights to MotoGP, ahead of the Michelin…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 324368
• Published on 10/05/24 at 14:20
Premier League: a multi-year agreement with Fanatics (licensed products) from 2025-26

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a "multi-year agreement" with the Premier League from June 2025, announced the English league on 05/05/2024. Under the terms of this partnership, the American brand "will become the exclusive…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 324376
• Published on 10/05/24 at 13:40
©  @David Atlan
Nike: "Victory Mode" tour with Kylian Mbappé to encourage young people to take up sport

Equipment manufacturer Nike, French international player Kylian Mbappé (Paris Saint-Germain) and his charity IBKM have joined forces to launch the "Victory Mode" tour, the aim of which is to give "young people across Île-de-France the opportunity to discover new sports and participate in inspiring…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 324329
• Published on 10/05/24 at 09:20