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©  Como 1907
Serie A Enilive: Uber, main shirt sponsor of promoted side Como 1907 for 3 seasons (2024-2027)

The American ride-hailing app Uber has become the main shirt sponsor of Como 1907 for three seasons (2024-2027), announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season) on 12/07/2024. In addition to appearing on the front of the Lombard club's shirts, the brand has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 332028
• Published on 12/07/24 at 12:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 331995
• Published on 12/07/24 at 11:00
©  LALIGA
Spain: Uber Eats (food delivery) official sponsor of LALIGA for three seasons (2024-2027)

Uber Eats, a food delivery application, has become an official sponsor (2nd level) of LALIGA for three seasons (2024-2027), announced the governing body on 11/07/2024. • As part of the agreement, the app will become the presentation partner for the "Delivery of the Day", a weekly prize awarded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331945
• Published on 11/07/24 at 15:35
©  FC Inter Milan
FC Inter Milan: Qatar Airways (airline) training kit partner in 2024-25

Qatari airline Qatar Airways has extended its partnership with FC Inter Milan (Serie A Enilive) to become the club's training kit partner for the 2024-25 season, announced the club on 11/07/2024. This extended deal also covers the Milanese club's women's (Serie A Femminile eBay) and youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331931
• Published on 11/07/24 at 15:00
©  Club Atlético de Madrid
LALIGA EA Sports: Kraken (crypto trading) sleeve sponsor of Club Atlético de Madrid from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2024-25 season, announced the club on 10/07/2024. The agreement also covers the club's women's team (Liga F). Kraken has the status of "official partner", the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331913
• Published on 11/07/24 at 13:35
©  Samsung
Paris 2024: Samsung & Louis Vuitton to give themselves visibility on the podiums at the Olympics

Samsung Electronics has activated its partnership with the IOC and is offering nearly 17,000 athletes taking part in the Paris 2024 Olympic Games the Galaxy Z Flip6 "Olympic Edition smartphones powered by Galaxy AI" range ahead of its official launch, announced the South Korean electronics group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Olympics
• Article # 331899
• Published on 11/07/24 at 12:45
Nike: turnover stable at €47.47bn & a net profit of €5.26bn (+11.7%) in 2023-24

The Nike group posted a turnover of $51.36bn (€47.47bn) during the 2023-24 financial year (from 01/06/2023 to 31/05/2024), an increase of $145m (+0.3%, on a currency-neutral basis) compared with 2022-23, announced the American equipment manufacturer on 27/06/2024. The Nike brand accounts for…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 331780
• Published on 10/07/24 at 15:40
©  OGC Nice
Ligue 1 McDonald's: Actual (HR) named pocket sponsor of OGC Nice for three seasons (2024-2027)

Actual, an independent group specialised in employment and temporary work agencies, has become a premium partner (2nd level) and pocket sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons, i.e. over the 2024-2027 cycle, announced the club on 10/07/2024. As well as appearing on OGC Nice's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331746
• Published on 10/07/24 at 13:40
©  SSC Napoli
Serie A Enilive: Coca-Cola (beverages) training kit sponsor of SSC Napoli for 2024-25

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with SSC Napoli (Serie A Enilive) to become a training kit sponsor for the 2024-25 season, announced the club on 08/07/2024. The brand, which is one of the Italian club's global partners (3rd level), has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331527
• Published on 09/07/24 at 14:30
©  Chelsea FC
Premier League: Ascott "official global hotels partner" of Chelsea FC from 2024-25

The Ascott Limited (Ascott), the lodging business unit of the Singapore-based global asset manager CapitaLand Investment Limited, has become the "official global hotels partner" (2nd level) of Chelsea FC (Premier League), announced the London (ENG) club on 08/07/2024. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, International development, …
• Article # 331495
• Published on 09/07/24 at 13:40