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©  OM
Women's football: FDJ shirt sponsor of Paris Saint-Germain & Olympique de Marseille in 2024-25

La Française des Jeux has extended its existing partnerships with the men's teams of Paris Saint-Germain and Olympique de Marseille (Ligue 1 McDonald's ) to become an "official partner" of each club's women's team, announced the gambling operator on 31/10/2024. PSG women's team plays in the Arkema…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 343043
• Published on 31/10/24 at 16:00
©  D.R.
Le Coq Sportif: investment bank appointed to deal with "financial pressures"

"Le Coq Sportif is currently facing significant financial pressures, particularly in terms of cash flow, with the months of October and November being particularly exposed, as they are every year when product seasons change. To secure the necessary funding for ongoing operations, the company has…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Judicial, …
• Article # 343015
• Published on 31/10/24 at 14:30
©  AS Monaco FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 342957
• Published on 31/10/24 at 13:00
©  Olympique Lyonnais
Olympique Lyonnais: McDonald's (fast food) extends as an official supplier (2024-2027)

American fast-food chain McDonald’s, via 31 franchised restaurants based "in and around Lyon (Rhône)", has extended its role as an official supplier (4th level) to Olympique Lyonnais (Ligue 1 McDonald's) for a further three seasons, covering the 2024-2027 cycle, announced the club on 30/10/2024…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 342962
• Published on 31/10/24 at 10:00
©  FIFA
FIFA: Hisense (electronics, CHN) first partner of the 2025 Club World Cup

The Chinese electronics group Hisense has become the first brand to commit to FIFA as an official partner of the 2025 Club World Cup (scheduled to take place in the United States from 15/06 to 13/07), announced the international federation on 30/10/2024. As part of the agreement, the brand will…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 342873
• Published on 30/10/24 at 14:00
©  D.R.
Sportel 2024: "Engagement is the biggest challenge in our industry" (S. Young, WBD Sports Europe)

"Engagement is the biggest challenge in our industry. Keeping people engaged and making sure that incredible events like the Olympics remain relevant is a challenge. It's very easy now for people to become distracted, to watch two or three minutes of videos they're scrolling past and think 'that's…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Media, …
• Article # 342863
• Published on 30/10/24 at 13:25
©  RFEF
Spain/RFEF: Mapfre (insurance) title sponsor of the Copa del Rey for three seasons (2024-2027)

Spanish insurance company Mapfre has acquired the naming rights to the Copa del Rey from the Real Federacion Espanola de Futbol for three seasons (2024-2027), announced the body on 28/10/2024. The competition will thus be known as the "Copa del Rey Mapfre". • The brand will enjoy the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342724
• Published on 29/10/24 at 15:20
©  D.R.
Sportel 2024: "With the Club World Cup we can create a totally new brand" (M. Nazzari, FIFA)

"The 2025 FIFA Club World Cup is one of the most exciting things for us right now. It's also scary because it's totally new, and we only have 230 days to go. It's a new product. We are treating it as a product and not as a competition. With this tournament we can create a totally new brand that…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, International authorities, …
• Article # 342695
• Published on 29/10/24 at 13:00
©  Monaco Mediax
Sportel 2024: "Ambassadors like G. Piqué & M. Materazzi will become more common" (L. Menoni)

"This year we have a number of corporate ambassadors in attendance, including Gerard Piqué (former Spanish international footballer/Kosmos) and Marco Materazzi (former Italian international footballer/Blockchain Sports). It's good for us to have these high-profile people on board. There's always a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Media, Authorities, International authorities, …
• Article # 342662
• Published on 29/10/24 at 10:00
©  Volkswagen
esports: FFF & Volkswagen present France's team for the 1st FIFAe World Cup featuring Rocket League

The Fédération Française de Football and its major partner Volkswagen have presented the three players selected to represent France in the first FIFAe World Cup to be played on the car football video game Rocket League (Psyonix), at Paris Games Week on 26/10/2024. "For the first time, the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 342622
• Published on 28/10/24 at 16:45