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©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 340733
• Published on 11/10/24 at 13:40
©  EPCR
Rugby: Macron succeeds Kappa as technical apparel partner for EPCR's match officials from 2024-25

Italian brand Macron has become the new "technical apparel partner" of European Professional Club Rugby's Investec Champions Cup and Challenge Cup from the 2024-25 season, announced the body on 10/10/2024. As part of the agreement, Macron will supply "official technical wear for more than 300…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 340734
• Published on 11/10/24 at 13:00
©  D.R.
esports: FIFAe World Cup 2024 to be played on Konami's eFootball (formerly PES) video game

FIFAe, FIFA's official esports division, has signed a collaboration agreement with video games publisher Konami to launch a global competition (FIFAe World Cup) based on the eFootball (formerly PES) video game, announced the two parties on 10/10/2024. The qualifying phase for the tournament…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 340679
• Published on 11/10/24 at 08:40
©  D.R.
Basketball: Revolut (financial services) "associate partner" of the NBA Paris Games 2025

Revolut has renewed its partnership with the NBA and becoming an "associate partner" of the NBA Paris Games 2025, announced the UK banking and financial services company on 09/10/2024. Revolut, which was the presenting partner of the NBA Paris Game 2024, will provide its users in Europe with…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 340608
• Published on 10/10/24 at 16:00
©  UD Almeria
LALIGA Hypermotion: DAZN (OTT platform) main shirt sponsor of UD Almería for 2024-25

The OTT sports platform DAZN has become the main shirt sponsor of UD Almería (LALIGA Hypermotion) for the 2024-25 season, announced the club on 09/10/2024. This is the first agreement entered into by the platform that includes shirt visibility rights. UD Almería has been owned since 2019 by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 340550
• Published on 10/10/24 at 10:40
©  World Rugby
Rugby: Asahi (beer) principal partner of the Men's & Women's World Cups until 2029

Japanese brewer Asahi is to continue as principal partner (1st level) of the Rugby World Cups until 2029, announced World Rugby on 09/10/2024. The agreement covers the men's World Cup in 2027 (Australia) and the women's World Cups in 2025 (England) and 2029 (Australia). The group, which is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 340471
• Published on 09/10/24 at 16:40
©  LALIGA
Spain: Riyadh Season (festival, KSA) official sponsor of LALIGA for three seasons (2024-2027)

Riyadh Season cultural festival, an annual event organised by the Saudi Arabian General Entertainment Authority in the Kingdom's capital since 2019, has become an official sponsor of LALIGA for three seasons (2024-2027), announced the Spanish professional league on 09/10/2024. The 2024 edition of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 340445
• Published on 09/10/24 at 15:20
©  Netflix
Netflix: 5 sponsors, including Meta Quest (VR) & DraftKings (betting), for the J.Paul-M.Tyson fight

Celsius (energy drinks), DraftKings Sportsbook (betting), Experian (CRM), Meta Quest (VR) and Spaten (beer) will be Netflix's five sponsors for the broadcast of the boxing match between Americans Jake Paul and Mike Tyson, according to Magno Herran, vice president of global marketing partnerships…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 340425
• Published on 09/10/24 at 14:30
©  Club Atlético de Madrid
Atlético de Madrid: Riyadh Air (main shirt sponsor), acquires Estadio Metropolitano naming rights

Riyadh Air, a Saudi airline owned by the Public Investment Fund (PIF), has acquired the naming rights to the Estadio Metropolitano (Madrid, Spain), which will be known as "Riyadh Air Metropolitano" for nine seasons (2024-2033), announced Club Atlético de Madrid (LALIGA EA Sports), which has played…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 340385
• Published on 09/10/24 at 11:30
©  Intersport
Intersport: Gérard Leclerc succeeds Jacky Rihouet as president & CEO for France and Belgium

Gérard Leclerc has been elected president and CEO of Intersport for France and Belgium, announced the Swiss sporting goods retailer on 08/10/2024. Leclerc, who has been involved in a number of the company's committees since 1996, has been vice-president for France since 2021. Leclerc succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 340252
• Published on 08/10/24 at 15:10