Sponsors & Partners: archives October, 2026 (page 3/5)

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FC Barcelona: Spotify to display rapper Tyler, The Creator's logo on the club's shirts for El Clásico

For El Clásico between FC Barcelona and Real Madrid CF (Matchday 10 of the 2026-27 LALIGA EA Sports, on Sunday 25 October 2026), Spotify is activating its partnership with the Catalan club, of which it is main shirt sponsor, by displaying the logo of Golf, the label of US rapper Tyler, The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 457398
• Published on 16/10/26 at 11:00

France / LFP: blurred shirt names to raise awareness of eye health with main partner Essilor (optics)

The Ligue de Football Professionnel (LFP) and its main partner Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), have unveiled an eye health awareness campaign held alongside World Sight Day on 8 October. Designed with the agency…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 457184
• Published on 14/10/26 at 17:00

Bundesliga: Ayden (fintech) extends as official partner of FC Bayern Munich from 2026-27

Ayden, a Dutch fintech platform, has extended as official partner (4^th level) of FC Bayern Munich (Bundesliga) from the 2026-27 season onwards, the club announced on 12 October 2026. "As the club’s exclusive payment solutions partner, Adyen manages the club’s payment processing across all sales…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456989
• Published on 14/10/26 at 09:00

AS Monaco FC: Suisscourtage Assurances (broker) main shirt sponsor for the 2026-27 Conference League

Suisscourtage Assurances, an insurance broker based in Monaco, has become the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2026-27 UEFA Conference League, the club announced on 13 October 2026. AS Monaco is competing in the competition for the first time in its history. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456949
• Published on 13/10/26 at 14:00

Tennis: Adobe (software) named official Australian Open partner from 2027

Adobe, an US software company, has become an official partner of the Australian Open Tennis Championships from the 2027 edition under a multi-year agreement to be implemented in phases, Tennis Australia, the Australian announced on 12 October 2026. Under the agreement, Adobe has become the…

Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 456857
• Published on 12/10/26 at 17:45

Weekly News Extra (5-9 October 2026)

• More than 161,000 people, 58% of them women, from 183 countries have already applied to become volunteers at the Women's World Cup 2027, according to FIFA. A total of 68,000 applications were recorded for the 2023 World Cup in Australia and New Zealand. 6,000 volunteers will take part in the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 456652
• Published on 09/10/26 at 18:00

RB Leipzig: partnership with DHL (logistics) extended to the men's team from 2026-27

DHL, the logistics subsidiary of the German group Deutsche Post DHL Group, has extended its existing partnership with RB Leipzig (Bundesliga) to the German club’s men's team, the club announced on 8 October 2026. The brand has been the training kit sponsor of RB Leipzig’s women's team since 25…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456635
• Published on 09/10/26 at 15:00

Deal Tracker: Atlético de Madrid, Venezia FC, Leeds United FC… the latest sponsorship deals in football

• Brighton & Hove Albion FC (Premier League) has extended its partnership with Football Manager, the football management simulation game developed by Sports Interactive, for a ninth consecutive season in 2026-27. • Italian energy supplier Enel has become an official partner of Venezia FC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 456622
• Published on 09/10/26 at 14:00

Ligue 1 McDonald's: L’Oréal signs 1^st football club sponsorship deal with Paris Saint-Germain (2026-2028)

French cosmetics manufacturer L’Oréal Groupe has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for two seasons, covering the 2026-2028 cycle, the club announces on 8 October 2026. This is L’Oréal Groupe's first sponsorship deal with a football club, although its L’Oréal…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456560
• Published on 09/10/26 at 10:00

Bundesliga: Coca-Cola (soft drinks) extends as premium partner of Borussia Dortmund beyond 2026-27

The Coca-Cola Company, an American drinks manufacturer, has extended as premium partner of Borussia Dortmund (Bundesliga) "ahead of schedule and on a long-term basis", with the partnership being expanded to the women's team (Google Pixel Frauen-Bundesliga) for the first time, the club announced on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456509
• Published on 09/10/26 at 09:00