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Serie A TIM: New Balance to succeed Nike as equipment supplier of AS Roma from 2021-22

New Balance has become the official equipment supplier of AS Roma (Serie A TIM) from the 2021-22 season, announced the Italian club on 16/02/2021. The agreement is planned to last three seasons and valued between €3m and €4m, according to the specialised daily newspaper Il Romanista. The…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 208588
• Published on 17/02/21 at 09:30

Formula 1: renewal of the #WeRaceAsOne CSR campaign

Formula One Group has renewed the #WeRaceAsOne campaign to "help tackle some of the biggest issues facing motor racing and the wider world," announced the body on 10/02/2021. The initiative will be rolled out throughout the 2021 season, which begins on 28/03/2021 with the Bahrain Grand Prix…

Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 208541
• Published on 16/02/21 at 17:29

Champions League: head-to-head Barcelona - Paris Saint-Germain (Round of 16 first leg, 16/02/2021)

With €715.1m in turnover in 2019-20, FC Barcelona (LaLiga Santander) are ranked first in the Football Money League 2021, versus seventh place for Paris Saint-Germain (Ligue 1 Uber Eats) with €540.6m in turnover as the two clubs prepare to face each other in the first leg of their 2020-21 Champions…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 208542
• Published on 16/02/21 at 16:34

Wages: "Not incompatible to be a footballer and a responsible citizen" (J-P Caillot, Stade de Reims)

"I brought together all the players as well as all the sports and medical staff, to whom I presented the global situation of French football: €1.3bn of losses linked certainly to the Mediapro failure, but also to Covid-19, to the fact that we no longer have neither ticketing nor hospitality in the…

Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 208035
• Published on 16/02/21 at 15:34

Olympique de Marseille: launch of Agora OM, a consultation initiative with supporters

"Olympique de Marseille (Ligue 1 Uber Eats) has announced the launch of a great initiative of consultation with the supporters, in connection with the management of the club: Agora OM," said the French club on 15/02/2021. "This initiative, which will be officially launched at the beginning of…

Domain(s): Clubs
• Category(ies): Ticketing, Legal, Marketing - Communication, …
• Article # 208450
• Published on 16/02/21 at 14:44

NASCAR: 85 fan tweets selected and painted on the Daytona 500 mile start line

Painting 85 supportive tweets chosen from among those submitted by the fans on the starting line was the initiative put in place by NASCAR, on the occasion of the Daytona 500 mile automobile race, contested on the Daytona Speedway (Daytona Beach, Florida, USA), on 14/02/2021. "Messages for…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 208539
• Published on 16/02/21 at 13:29

Serie A TIM: Hellas Verona opens its first academy in Argentina, in Ciudad Evita (Buenos Aires)

Hellas Verona FC (Serie A TIM) has opened its very first academy in Argentina by entering into a partnership with the club Sportivo Italiano (Primera C Metropolitano, 4^th division), based in Ciudad Evita (a city located in Greater Buenos Aires), announced the Italian club on 09/02/2021. "This…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 208491
• Published on 16/02/21 at 12:44

Manchester City FC: 4^th edition of the "#SameGoals" initiative to promote women's football

Manchester City FC (Premier League) has launched the fourth edition of its "#SameGoals" initiative, a campaign to promote women's football through social network videos featuring girls and women playing football, announced the club on 12/02/2021. Launched in 2018, the operation has had more than…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 208490
• Published on 16/02/21 at 12:02

Exclusive e-Think Sport 2021: clubs, leagues, media, and marketing, a 4-gear engine event to start the year

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. In tribute to Gérard Houllier, Ambassador of…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 208374
• Published on 16/02/21 at 11:14

e-Think Sport 2021: clubs, leagues, media, and marketing the 4 themes of a 100% digital event

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 208373
• Published on 16/02/21 at 10:49