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©  AS Roma
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 209016
• Published on 19/02/21 at 15:29
©  FIFA
Covid-19: -36.2% in transfers in January 2021 compared to January 2020 (-49.1% in value)

2,690 international transfers were recorded in January 2021, compared to 4,215 in January 2000: this represents a decrease of 36.2% and the lowest volume of activity recorded in six years, FIFA said on 17/02/2021 (market presentation to download, see links). Regarding the amount of…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Transfer Market, …
• Article # 208991
• Published on 19/02/21 at 14:49
©  Paris Saint-Germain
esports: Philips Monitors (screens, via MMD) becomes official partner of PSG from 2021

Philips Monitors, a brand of the Dutch group specializing in household appliances, has become a partner of the esports section of Paris Saint-Germain (Ligue 1 Uber Eats), which plays on the video game FIFA (published by EA Sports), from 2021, announces the Parisian club on 18/02/2021. MMD…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 208992
• Published on 19/02/21 at 14:10
©  Atlético de Madrid
Club Atlético de Madrid: final delivery of the club museum by a Mediapro subsidiary

The museum of Club Atlético de Madrid (LaLiga Santander), designated under the name "Territorio Atleti" and installed within the Wanda Metropolitano (67,703 seats), has been completely delivered by Mediapro Exhibitions, announced the specialized subsidiary of the audiovisual group Mediapro on…
Domain(s): Clubs
• Category(ies): Agencies, Merchandising - Licensing, Stadiums
• Article # 208955
• Published on 19/02/21 at 13:41
TV rights: StarTimes threatened with liquidation (non-payment to beIN for Ligue 1 rights in Africa)

StarTimes, a Chinese-owned audiovisual group established in Africa, is facing the threat of compulsory liquidation following the non-payment of its installments for the broadcasting rights, in sub-Saharan Africa (in English language) to Ligue 1, to the Qatari group of pay-TV beIN Media Group…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Essentials Media
• Article # 208956
• Published on 19/02/21 at 11:29
©  AS Monaco
Ligue 1 Uber Eats: AS Monaco, the first club to open an account on the Japanese social network Line

AS Monaco FC (Ligue 1 Uber Eats) is launching its official account on the Line instant messaging application, "one of the most used social platforms in Japan", announced the Monegasque club on 18/02/2021. AS Monaco is the first Ligue 1 club to join this Japanese social network. "Created in…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 208925
• Published on 19/02/21 at 10:49
©  Puma
Sponsorship: Raphaël Varane (FRA, Real Madrid CF) switches from Nike to Puma from 2021

Puma has become the official equipment supplier of the French footballer Raphaël Varane from 2021, the brand announced on 18/02/2021. The Real Madrid CF (LaLiga Santander) player, who has worn Nike boots since his professional debut at RC Lens (Ligue 1 Uber Eats) in 2010-11, has been training in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 208856
• Published on 19/02/21 at 10:14
©  M6
Girondins de Bordeaux: "I don't regret having sold the club" (N. de Tavernost, M6)

"I don't regret having sold the club (FC Girondins de Bordeaux in 2018). In the group that I lead, we made the analysis that we no longer had the means to invest in a club like Bordeaux. Many clubs lose tens of millions of euros per year: the M6 group cannot afford such losses. Today, Bordeaux has…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Investment - Shareholding
• Article # 208894
• Published on 19/02/21 at 09:35
©  D.R.
NBA: Los Angeles Lakers choose Sportfive to market their jersey sponsorship space

Sportfive has been designated as the "exclusive third-party agency" of the Los Angeles Lakers (NBA), the franchise that LeBron James plays for, with a view to the marketing of its jersey sponsorship area from 2021-22, announced the sports marketing agency on 17/02/2021. Since 2017-18, the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 208893
• Published on 18/02/21 at 17:25
©  LOSC Lille
2020-21 Europa League: LOSC Lille - AFC Ajax (Round of 32 first leg, Thursday 18/02/2021)

With more than 12 million followers on social networks (Instagram, Facebook, Twitter, and TikTok, as of 17/02/2021), AFC Ajax (Eredivisie) has 4.8 times more than LOSC Lille (Ligue 1 Uber Eats), which totals more than 2.5 million, at a time when the two teams face each other in the Round of 32…
Domain(s): Clubs
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 208857
• Published on 18/02/21 at 16:50