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©  Formule E
Formula E: 2021 season begins with two night races in Saudi Arabia on 26 and 27/02/2021

The ABB FIA Formula E 2021 World Championship for electric cars will start, behind closed doors, in Diriyah (Saudi Arabia), with two night races on 26 and 27/02/2021. Season 7 includes 12 teams, including 10 manufacturers, for 24 drivers including Portuguese driver António Félix da Costa (DS…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication, Social Responsibility, …
• Article # 209484
• Published on 25/02/21 at 10:24
©  D.R.
Germany/stadiums: sport and culture unite around a concept aimed at the gradual return of spectators

20 renowned experts and scientists from various disciplines (infectiology, virology, ventilation, health, medicine, sport, law... see list below) have developed a common concept for a controlled and progressive return of spectators to stadiums and venues deserted because of the Covid-19 pandemic…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 209529
• Published on 25/02/21 at 09:50
©  Borussia
Champions League: head-to-head Borussia Mönchengladbach - Manchester City (Round of 16, 24/02/2021)

With €549.2m in turnover in 2019-20, Manchester City FC (Premier League) are ranked sixth place in the Football Money League 2021, versus 24th place for Borussia Mönchengladbach (Bundesliga) with €167.9m in turnover, as the two clubs prepare to face each other in the first leg of their 2020-21…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 209411
• Published on 24/02/21 at 17:30
©  Puma
Puma: a turnover of €5.234bn (-4.9%) and net profit of €78.9m (-69.9%) in 2020

Puma has posted a turnover of €5.234bn for the financial year 2020 (closed on 31/12/2020) which was affected by the Covid-19 pandemic, announced the German group on 24/02/2021. These results are down compared to 2019 (-4.9%), in contrast to the increase in turnover recorded between 2019 and 2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 209473
• Published on 24/02/21 at 16:50
©  FIFA
Africa: "To shine at a world stage, the work has to start now" (Gianni Infantino, FIFA)

"In order for African teams not only to participate, but to shine at a world stage, the work has to start now. Africa should be united to get back what it has given to global football, and this can only happen if we all work together," said Gianni Infantino, FIFA president, at the Council of…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 209455
• Published on 24/02/21 at 16:20
©  Amazon Prime Video
Serie A TIM: Prime Video (Amazon) to broadcast a documentary series on Juventus FC in 2021

Prime Video, the VoD platform belonging to the American e-commerce group Amazon, will broadcast, in 2021, "All or Nothing: Juventus", a documentary series devoted to Juventus FC (Serie A TIM), announced the club on 23/02/2021. "All or Nothing" is a series produced by Amazon Studios dedicated to…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 209446
• Published on 24/02/21 at 15:30
©  AS Roma
Serie A TIM: AS Roma launches a "Business Club" to create links between sponsors and partners

AS Roma (Serie A TIM) has launched the "AS Roma Business Club" a "a new online marketing and communication channel" that sponsors, premium partners and club members will be able to join online from 24/02/2021 in order to be offered new opportunities and to develop relationships with each…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 209438
• Published on 24/02/21 at 14:40
©  D.R.
Sponsorship: support programme for French amateur football signed by Puma, Vbet and SportEasy

SportEasy, a management application dedicated to amateur sports clubs, has teamed up with the German equipment manufacturer Puma and Vbet, a brand of British online sports betting operator Vivaro Limited, to launch "Pariez sur le futur du foot" ("Bet on the future of football"), a sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209428
• Published on 24/02/21 at 14:00
©  Formula E
Formula E: 2021 TV rights acquired by Sky Italia in Italy and the BBC in the UK

The pay and free TV group Sky Italia has acquired the broadcasting rights of the Formula E for Italy, San Marino and the Vatican as part of a "multi-year deal," according to Formula E, the organising body of the electric car racing world championship, on 22/02/2021. "Sky Italia will run…
Domain(s): Media
• Category(ies): Agencies
• Article # 209355
• Published on 24/02/21 at 13:00
©  FC Schalke 04
FC Schalke 04: "Expectations not met, Umbro partnership will end a year earlier" (A. Jobst)

The partnership between Umbro and FC Schalke 04 "will end prematurely on 30/06/2022," announced Alexander Jobst, marketing director at FC Schalke 04 (Bundesliga) during the club's digital round table "mitGEredet" on 18/02/2021. "We agreed together to end the partnership one year earlier," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 209427
• Published on 24/02/21 at 12:10