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Bundesliga: Therabody (wellness), official partner of FC Bayern Munich from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of FC Bayern Munich (Bundesliga) from 2020-21, announced the club on 22/02/2021. Therabody (formerly Theragun) has the status of regional partner, the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209282
• Published on 23/02/21 at 13:00

Equipment manufacturers: Erreà launches communication campaign highlighting its antibacterial fabric

Erreà has launching a communication campaign that highlights its new Ti-energy 3.0 fabric "with antiviral and antibacterial properties," announced the Italian equipment manufacturer on 22/02/2021. "A protective bubble that shields and safeguards athletes and sportsmen in all fields. This is…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209263
• Published on 23/02/21 at 12:25

Italy: record audience on DAZN for AC Milan - FC Inter Milan (2.2 million spectators; linear + OTT)

AC Milan - FC Inter Milan (0-3), on Matchday 23 of the 2020-21 Serie A TIM season played behind closed doors at the San Siro (Milan, ITA), drew an average of 1.143 million viewers on the satellite channel DAZN1, on 21/02/2021 (kick-off at 15:00 CET). This figure represented an audience share of…

Domain(s): Media
• Category(ies): Media Audiences, Agencies, Essentials Media
• Article # 209261
• Published on 23/02/21 at 11:40

Covid-19/stadiums: "A scientific experiment at Groupama Stadium" (J-M. Aulas, Olympique Lyonnais)

"Jean-Michel Aulas, president of the OL, is proposing to make the Groupama Stadium available as part of a scientific experiment involving the public in stadiums," said Olympique Lyonnais on 20/02/2021, at the end of a visit to Lyon (FRA) by Roxana Maracineanu, French Minister Delegate in charge of…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 209228
• Published on 23/02/21 at 11:00

Australian Open: Asics, Lacoste, Head… Novak Djokovic's partners celebrate his 18^th major title

The Serbian tennis player Novak Djokovic won the 2021 Australian Open against Russian Daniil Medvedev (7-5, 6-2, 6-2) on 21/02/2021. This is his 18^th Grand Slam title and a record ninth victory in Australia. Djokovic's partners celebrated this victory notably via Twitter (see below). Among them…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209204
• Published on 23/02/21 at 10:20

Australian Open: Tag Heuer, Nike... Naomi Osaka's partners celebrate her 4^th major title

The Japanese tennis player Naomi Osaka won the 2021 Australian Open against American Jennifer Brady (6-4, 6-3) on 20/02/2021. This is her fourth Grand Slam title and her second victory in Australia after a first in 2019. Naomi Osaka's partners celebrated the victory via Twitter and Instagram…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209205
• Published on 23/02/21 at 09:35

Premier League: Newcastle United Foundation distributes activity kits to schoolchildren at half-term

Newcastle United FC (Premier League), through its Foundation, will distribute 10,000 activity kits to schoolchildren "in a bid to enrich the lives of young people spending their February half-term at home," announced the English club on 17/02/2021. The British government has announced a national…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 209207
• Published on 22/02/21 at 17:30

LaLiga SmartBank: RCD Espanyol renews its collaboration with two academies in the USA and Japan

RCD Espanyol (LaLiga SmartBank) has renewed its collaboration agreement with its academy created in 2017 in New Jersey (United States) "for at least another four years," announced the Catalan club on 19/02/2021. "At the RCDE Academy of New Jersey, they trust in the first-rate training model…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 209182
• Published on 22/02/21 at 17:00

UEFA: Qatar Airways (airline), official sponsor of Euro 2020

Qatar Airways has become a partner and the "official airline" of Euro 2020, announced UEFA on 22/02/2021. Euro 2020 will take place from 11/06 to 11/07/2021. "As a partner of one of the world's biggest sporting events, the Qatar Airways brand will feature prominently across all digital…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209183
• Published on 22/02/21 at 16:20

LFP TV rights: beIN joins Canal in its complaint; Free wants to renegotiate and offers to return lot

The pay-TV group beIN Sports has joined the free and pay-TV group Canal+ in its complaint against the Ligue de Football Professionnel before the Commercial Court of Paris (FRA) on 19/02/2021, according to the French sports daily L'Équipe, on 20/02/2021. A new hearing has been scheduled for Tuesday…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 209108
• Published on 22/02/21 at 15:40