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©  Associated Press
2021 Super Bowl: 96 million viewers in the United States (lowest audience since 2007)

Tampa Bay Buccaneers - Kansas City Chiefs (31-9), the 55th edition of the Super Bowl, at the Raymond James Stadium (65,890 capacity) in Tampa Bay (Florida, USA), drew 91.6 million viewers in the United States on the free-TV channel CBS (96.4 million, including Spanish-language broadcasting on the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207966
• Published on 10/02/21 at 16:30
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.77 million viewers in Spain for Matchday 22

The 10 games on Matchday 22 of the 2020-21 LaLiga Santander season, played behind closed doors from 05 to 08/02/2021, posted a cumulative audience of 4.774 million viewers in Spain (4.297 million on the Movistar LaLiga pay-TV channels and 477,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207985
• Published on 10/02/21 at 15:49
©  D.R.
LaLiga Santander: JBO (betting), regional partner of Real Betis Balompié in Asia until 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has replaced the RB88 brand belonging to the same group as the regional partner of Real Betis Balompié (LaLiga Santander) for the Asian market from 2020-21 "for the remainder of the existing multi-year deal" i.e. until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 207980
• Published on 10/02/21 at 14:58
©  ALL
Ligue 1 Uber Eats: ALL (Accor) win a Paris Saint-Germain 4th shirt via an online treasure hunt

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched "The ALL Journey", a competition in the form of a digital treasure hunt that will enable participants to win stays in Accor group hotels as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207961
• Published on 10/02/21 at 13:34
©  D.R.
Mediapro France: "It was not illegitimate that Jaume Roures wanted to renegotiate" (J-M Roussier)

"Objectively, it was not illegitimate that he (Jaume Roures, president and founder of Mediapro) wanted to renegotiate (the broadcasting rights to Ligue 1 and Ligue 2). I don't think for a moment that (Jaume) Roures started the channel knowing that three or four months later he was going to lower…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 207888
• Published on 10/02/21 at 12:49
©  Ligue 1 Uber Eats
2020-21 Ligue 1 Uber Eats: 1.71 million viewers for Marseille - PSG on Canal+

Olympique de Marseille - Paris Saint-Germain (0-2), on Matchday 24 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 1.71 million viewers, with a peak audience of 2.3 million at the beginning of the match, on the pay-TV channel Canal+ on Sunday 07/02/2021 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 207687
• Published on 10/02/21 at 12:05
©  F1
Formula 1: an average of 87.4 million viewers per Grand Prix during the 2020 season (-4.5%)

1.5 billion cumulative television viewers watched the 2020 Formula One season, 21% fewer than the previous season (1.9 billion), according to Formula One Group 08/02/2021. The number of unique viewers was 433 million. "This reduction is a result of the fact we had 17 races last season compared…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital
• Article # 207840
• Published on 10/02/21 at 11:20
©  DC
Covid-19: LFP asks French State for a meeting "in order to build an emergency support plan"

"The LFP asks for an emergency meeting with the Ministry of the Economy, Finance and Recovery (Minister: Bruno Le Maire), and the Ministry of National Education, Youth and Sports (Minister: Jean-Michel Blanquer) in order to build an emergency support plan," announced the French Professional…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 207923
• Published on 10/02/21 at 10:29
©  Eleven
Ligue 1 Uber Eats: Eleven extends its broadcasting rights in Portugal for the 2021-2024 cycle

The British pay-TV group Eleven has extended its broadcasting rights in Portugal for the Ligue 1 Uber Eats and the Trophée des Champions, covering 381 matches per season, over the 2021-2024 cycle, on 09/02/2021. Eleven has in the past few months extended the broadcasting rights of the Champions…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 207836
• Published on 10/02/21 at 09:34
©  AS Monaco FC
esports: AS Monaco and Gambit Esports (RUS) create a joint team for Dota 2 and Fortnite

AS Monaco FC (Ligue 1 Uber Eats) has teamed up with the Russian organisation Gambit Esports (based in London, ENG) to create a joint team of eight players on the video games Dota 2 (published by Valve Corporation) and Fortnite (published by Epic Games), under the name "AS Monaco Gambit", announced…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 207841
• Published on 09/02/21 at 17:45