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©  DFL
Germany: DFL to create an "interdisciplinary advisory board" comprising of external experts

The DFL executive committee will create an "interdisciplinary advisory board" comprising of external experts "to oversee the ongoing implementation process" after a report from the "Future of Professional Football" task force was submitted on 03/02/2021, announced the German Professional League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 208351
• Published on 15/02/21 at 11:14
©  Werder
SV Werder Bremen: 188BET (betting) becomes sleeve sponsor, Haake-Beck (beer) extends partnership

188BET, an Asian sports betting operator, has become a "Top sponsor" (third level) and sleeve sponsor of SV Werder Bremen (Bundesliga) "from the beginning of February 2021," announced the club on 12/02/2021. The agreement, worth €1.5m per season, will run until the end of 2022-23, according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 208292
• Published on 15/02/21 at 10:19
©  Deliveroo
Marketing: Deliveroo delivery staff equipped with jackets and isothermal bags in the colours of PSG

Deliveroo, a British meal delivery service, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new PSG-branded equipment for delivery staff who are football fans in the Ile-de-France region, announced the group on 12/02/2021. The limited edition…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 208263
• Published on 15/02/21 at 09:35
©  Tennis Australia
Covid/Australian Open: city of Melbourne confined for five days, behind closed doors from 13/02/2021

The Australian Open will continue, at the Melbourne Park site in Melbourne (AUS), behind closed doors, for at least five days from Saturday 13/02/2021, the organizers of the Grand Slam tournament Australian Tennis announced on 12/02/2021. The government of the local State of Victoria has in fact…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 208245
• Published on 12/02/21 at 17:10
©  FCBM
2020 FIFA Club World Cup: one more trophy for FC Bayern Munich, its sixth in 240 days

FC Bayern Munich (Bundesliga) - Tigres UANL (MEX): 1-0, in the final of the 2020 FIFA Club World Cup, in Doha (QAT) on Thursday 11/02/2021. By winning in this competition as it had done in 2013, the German club won its sixth trophy in 240 days, that is to say in less than eight months since the…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 208290
• Published on 12/02/21 at 16:39
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 208261
• Published on 12/02/21 at 15:19
UK: LaLiga TV to be distributed on Amazon (£6.99/month), a first for a European League

LaLiga has announced a distribution agreement in the United Kingdom with Amazon for LaLiga TV, an English-language channel broadcasting 24/7 featuring all LaLiga Santander matches, on 11/02/2021. The agreement became effective the same day and is valid until the end of the 2021-22…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208243
• Published on 12/02/21 at 14:45
©  Sevilla FC
2020-21 Copa del Rey: 4.6 million viewers in Spain for Sevilla - Barcelona on Telecinco (Mediaset)

Sevilla FC (LaLiga Santander) - FC Barcelona (LaLiga Santander), first leg semi-final of the 2020-21 Copa del Rey (2-0), drew an average of 4.634 million viewers on the Spanish private and free TV channel Telecinco (Mediaset España group) on Wednesday 10/02/2021 (kick-off at 21:00 CET). This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208253
• Published on 12/02/21 at 14:14
©  OL
Olympique Lyonnais: launch of "Football Coach Expertise", a training programme for coaches

Olympique Lyonnais (Ligue 1 Uber Eats) has launched the "Football Coach Expertise" scheme, its training programme for football coaches, announced the French club on 08/02/2021. "Thanks to a training course given by the OL Academy coaches, learn the methods that have nurtured the centre's…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 208244
• Published on 12/02/21 at 13:44
©  RCSA
"We've lost about €30m in revenue for the current season" (M. Keller, RC Strasbourg Alsace)

"At the start of the season, we had budgeted €60m in revenue and €60m in expenses without any player sales. Unfortunately, as we speak, we've lost about €30m in revenue. That's about €10m due to Covid-19 and €20m thanks to Mediapro," said Marc Keller, president of RC Strasbourg Alsace (Ligue 1…
Domain(s): Clubs
• Category(ies): Agencies, Finance, Authorities, …
• Article # 208078
• Published on 12/02/21 at 13:04