Archives February, 2021 (page 22/23)

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e-Think Sport/OTT: “Sport in competition in terms of audience time with youth” (T.Boudard, Sportall)

"Sport is in competition in terms of audience time with youth. We have to offer a quality product, by offering many different sports, different formats adapted to young people, on a complete application that meets their expectations. To be up to the task, it is better to join forces to share…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Digital, Authorities
• Article # 206908
• Published on 02/02/21 at 11:25

Ligue 1 Uber Eats: Hua Ti Hui (betting), LOSC Lille's first regional partner for Asia (2020-2023)

Hua Ti Hui (HTH), an Asian sports betting operator, has become a regional partner of LOSC Lille (Ligue 1 Uber Eats) for Asia over the 2020-2023 cycle, announced the club on 30/01/2021. After its first partnership with a South American company in 2019-20 (Midas Trend, cryptomonnaie, BRA), LOSC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 206982
• Published on 02/02/21 at 10:49

LFP TV rights: reserve price not met, French league to make a decision within 48 hours

"Gathered on 01/02/2021, the LFP steering committee in charge of the two consultations relating to the broadcasting rights of the Ligue 1 Uber Eats and Ligue 2 BKT championships received offers from three major international groups: Amazon, Discovery and DAZN. As the reserve prices were not met…

Domain(s): Media
• Category(ies): Clubs, Agencies, Legal, …
• Article # 207057
• Published on 02/02/21 at 10:05

Global Sports Week 2021: "multi-country" edition with central hub at the Eiffel Tower 01-05/02/2021

"Global Sports Week is where global sports leaders, cultural influencers, change-makers, athletes and activists gather to shake, shape and share the future of sport across the boundaries of geography, society and business," said the organisers of the event, whose second edition is taking place…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 206975
• Published on 01/02/21 at 16:34

LFP TV rights: Canal+ and beIN do not participate in the call for tenders, offer from J-M Roussier

The pay-TV groups Canal+ and beIN Sports France did not participate in the LFP's "flash" call for tenders on Monday 01/02/2021, according to French media. Jean-Michel Roussier, deputy consulting director of Téléfoot, the French pay channel of the Chinese-Spanish audiovisual group Mediapro, has…

Domain(s): Media
• Category(ies): Clubs, Agencies, Legal, …
• Article # 206981
• Published on 01/02/21 at 16:04

e-Think Sport 2021: "Virtual will change role and become an essential building block" (C. Rach, ASO)

"One of the consequences of the health crisis that we are experiencing is that the virtual will change its role: it will become an essential building block, whereas before it was only a complementary element," explained Claude Rach, head of strategy & business development at Amaury Sport…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 206909
• Published on 01/02/21 at 15:24

O. de Marseille: "Surge of violence leads me to reaffirm my commitment to the club" (F. McCourt)

"With president Jacques-Henri Eyraud (FRA), we are leading a policy of cleaning up and rehabilitating the club. This surge of violence leads me more than ever to reaffirm my will and my commitment to OM and the Marseillais. These dark forces wish to reduce to nothing the work accomplished, but…

Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 206918
• Published on 01/02/21 at 13:14

USA: Naomi Osaka (tennis, JPN), shareholder of the women's soccer club "North Carolina Courage"

Naomi Osaka has become a shareholder of the American women's soccer club North Carolina Courage (Cary, North Carolina), announced the club on 28/01/2021. The Japanese tennis player is the first investor since Steve Malik acquired and relocated the franchise (formerly Western New York Flash) to…

Domain(s): Clubs
• Category(ies): Authorities, Legal, Sponsors - Partners
• Article # 206886
• Published on 01/02/21 at 12:30

e-Think Sport 2021: "He who has sporting power is popular everywhere" (Pascal Boniface, IRIS)

"Soft power is a way of being popular while hard power creates resistance, sometimes even hatred against the one who has it. The one who has sporting power is popular everywhere. The Brazilian regime was not popular when it was a military regime, but its football team was popular. If you are…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 206910
• Published on 01/02/21 at 11:44

Red Card 2021: FC Barcelona, most popular European club on social media in China

FC Barcelona (LaLiga Santander) was the most popular European club on social media in China in 2020, according to the "Red Card 2021" report by the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the Internet, published on 28/01/2021. With 86 points, FC…

Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 206885
• Published on 01/02/21 at 11:04