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©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.69 million viewers in Spain for Matchday 21

The 10 games on Matchday 21 of the 2020-21 LaLiga Santander season, played behind closed doors from 29/01 to 01/02/2021, posted a cumulative audience of 4.698 million viewers in Spain (3.854 million on the Movistar LaLiga pay-TV channels and 844,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207200
• Published on 03/02/21 at 13:39
©  Mailman Group
Red Card 2021: the Premier League, the most popular league in China for the third consecutive year

The Premier League is the most popular European League on social networks in China, according to the "Red Card 2021" report by the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the Internet, published on 28/01/2021. The English League was also ranked…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Digital, Essentials Public Authorities & Regulations
• Article # 207240
• Published on 03/02/21 at 13:00
©  EA Sports
UEFA: EA Sports (video games, FIFA) extends exclusive licensing rights from 2021-22

EA Sports will retain exclusive licensing rights for UEFA competitions as part of an extended partnership with the European body for several seasons from 2021-22, announced the subsidiary of Electronic Arts on 02/02/2021. The American video game publisher already benefits from the licensing rights…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 207201
• Published on 03/02/21 at 10:20
©  D.R.
2020-21 Bundesliga: a cumulative audience of 3.6 million viewers for Matchday 19 on Sky Deutschland

Eight of the nine games on Matchday 19 of the 2020-21 Bundesliga season, played from 29 to 31/01/2021, posted a cumulative audience of 3.675 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207147
• Published on 03/02/21 at 09:44
©  NTF
e-Think Sport: "Our level of attention paid to Team Vitality is strategic" (C. Mazel, adidas)

"We consider Team Vitality as a team in its own right, there is no border between traditional sport and esports. It is a partnership that is activated on products, on campaigns, in shops, that supports a real retail, e-commerce and influence dimension. Together we build a 360 degree partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 207005
• Published on 02/02/21 at 16:59
©  LNPB
Italy/TV Rights: Lega B launches a call for tenders for the domestic TV rights to the Serie BKT

"The Lega Nazionale Professionisti Serie B invites all communications operators and/or independent intermediaries and/or distributors of audiovisual products interested in participating in the procedures relating to the assignment of audiovisual rights for the Serie BKT matches in the 2021-22…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 207113
• Published on 02/02/21 at 15:54
©  GSW
Global Sports Week: "The key word in terms of commitment is sincerity" (J-B Durier, ASO)

"The key word in terms of commitment is sincerity. And its positive impact will be a great factor of resilience to get out of the crisis that is hitting us. It is a great source of growth," explained Jean- Baptiste Durier, CSR director of Amaury Sport Organization, 02/01/2021. "Great power…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 207121
• Published on 02/02/21 at 15:14
©  NTF
e-Think Sport/Twitch: Reaching a "young and connected audience" via longer formats (H. Philippe, OM)

"When we talk about a new platform, we always try to find where it fits in our digital strategy. At Olympique de Marseille (Ligue 1 Uber Eats), we try to talk to a young and connected audience: that's why we are on Twitch. Twitch for us is all about live, obviously, interaction and attention. The…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 207010
• Published on 02/02/21 at 14:14
©  FIVB
Volleyball: International Federation to create a new commercial entity with CVC Capital Partners

The Luxembourg investment fund CVC Capital Partners and the International Volleyball Federation (FIVB) have reached an agreement for the creation of Volleyball World, a new commercial entity, announced the body on 01/02/2021. CVC is said to have invested $300m (€248m) according to specialised…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 207084
• Published on 02/02/21 at 13:10
©  AS Roma
AS Roma: launch of the "One Goal" campaign for young people with Down's Syndrome

AS Roma (Serie A TIM), through its foundation Roma Cares, is partnering with the Italian Association for people with Down's syndrome (AIPD) via the One Goal campaign. "The aim of the campaign is to help raise awareness and assistance for the social and workplace integration of young people with…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 207083
• Published on 02/02/21 at 12:25