Archives February, 2021 (page 14/23)

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©  UEFA

UEFA: TikTok (CHN), the first social network to become an official partner of a Euro tournament

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and in 75 languages, has become an official partner and "global sponsor" of Euro 2020 (postponed until 2021), announced the video sharing platform on 11/02/2021. "This is the first time a digital…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 208139
• Published on
©  AS Roma

Serie A TIM: AS Roma opens an academy in Abuja (Nigeria), the club's first in Africa

AS Roma (Serie A TIM) has opened an academy in Abuja (NGA) in partnership with Garden City Panthers FC (Nigerian second division), announced the Italian club on 10/02/2021. This is the first AS Roma Academy to be established in Africa. This new academy "will see young boys from the age of 5-17…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 208096
• Published on
©  Premier League

Premier League: action plan to promote "opportunities and career progression" for minority groups

"Creating greater access to opportunities and career progression for Black, Asian and other minority ethnic groups in football, and actions to eradicate racial prejudice," are part of the Premier League's "action plan to promote equality, diversity and inclusion" announced the English league on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 208098
• Published on
©  D.R.

Italy: Sky Italia acquires TV rights to the Europa League and Europa Conference League 2021-2024

The free and pay TV operator Sky Italia has acquired the broadcasting rights to the Europa League and the future Europa Conference League, in Italy, for the 2021-2024 cycle, on 05/02/2021. Sky Italia already holds the rights to the Europa League for the current cycle (2018-2021) and broadcasts…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 208097
• Published on
©  LFP

2020-21 Ligue 1: match on Saturday at 21:00 advanced to 13:00 from Matchday 26 (20/02/2021)

"At the request of the Canal+ group, the LFP board of directors of the has decided to adapt the programming of the matchdays of Ligue 1 Uber Eats from Matchday 26 (weekend of 20 and 21/02/2021) and until the end of the season. Initially scheduled for Saturday at 21:00 CET, the Saturday night…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 208079
• Published on
©  MCFC

Premier League: Therabody (wellness), global partner of Manchester City FC from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of Manchester City FC (Premier League) from 2020-21, announced the club on 09/02/2021. Therabody has the status of a global partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 208066
• Published on
©  CAF

CAF: A. Ahmad eligible for president, decision "inappropriate" according to the executive committee

The candidate Ahmad Ahmad (MAD) has been declared eligible for the post of CAF president according to the Confederation of African Football's Governance Committee, on 05/02/2021, based on the Court of Arbitration for Sport's (CAS) decision on 29/01/2021 to provisionally suspend "the sanctions…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 208007
• Published on
©  D.R.

2020-21 Bundesliga: a cumulative audience of 3.1 million viewers for Matchday 20 on Sky Deutschland

Seven of the nine games on Matchday 20 of the 2020-21 Bundesliga season, played from 05 to 07/02/2021, posted a cumulative audience of 3.144 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. DSC…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208018
• Published on
©  FCB

Twitter: Top 100 European football clubs with the most followers (February 2021)

With nearly 65 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/02/2021. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 208006
• Published on
©  Associated Press

2021 Super Bowl: 96 million viewers in the United States (lowest audience since 2007)

Tampa Bay Buccaneers - Kansas City Chiefs (31-9), the 55th edition of the Super Bowl, at the Raymond James Stadium (65,890 capacity) in Tampa Bay (Florida, USA), drew 91.6 million viewers in the United States on the free-TV channel CBS (96.4 million, including Spanish-language broadcasting on the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207966
• Published on