Archives August, 2021 (page 2/25)

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©  Manchester United FC

Sponsorship: Cristiano Ronaldo, footballer who generates the most revenue, ahead of Messi and Neymar

Cristiano Ronaldo, who signed for Manchester United FC (Premier League) on 27/08/2021, generated $120m (€100.8m) in revenue in 2020-21, according to the annual rankings of US business magazine Forbes published on 04/06/2021. The Portuguese star, who played for the Red Devils from 2003-2009, earned…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 226911
• Published on
©  FC Barcelone

FC Barcelona: 10 fans invited to be "virtual mascots" for the match versus Getafe on 29/08/2021

FC Barcelona (LaLiga Santander) and its major partner Rakuten offered ten fans from around the world the opportunity to become the club's "virtual mascots" for the match versus Getafe CF (2-1 victory for Barça) on Sunday 29/08/2021. "Each mascot was asked to submit a video message of support…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 226883
• Published on
©  OM

2021-22 Ligue 1 Uber Eats: attendance for Matchday 4 (23,620 spectators on average per game)

Matchday 4 of the 2021-22 Ligue 1 Uber Eats season drew an average of 23,620 spectators per game, from Friday 27 to Sunday 29/08/2021. The average fill rate was 75.7%. Three matches drew more than 25,000 spectators, three others less than 15,000. OGC Nice - FC Girondins de Bordeaux (4-0) took…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 226841
• Published on
©  FIGC

ReportCalcio 2021: revenue from Italian professional football down 11.1% in 2019-20 due to Covid-19

Total revenue from Italian professional football decreased by €434m (-11.1%) in 2019-20, from €3.897bn to €3.463bn, with the significant impact of lower ticketing revenue (-€75m), according to the 11th edition of ReportCalcio presented by the FIGC on 26/08/2021. The decrease in wage costs…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 226842
• Published on
©  Socios.com

Sponsorship: Socios.com's partner clubs received £150m (€174.8m) in 2020-21 (press)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has paid out £150m (€174.8m as of 21/08/2021) to all of its partner sports clubs (nearly 40) over the 2020-21 season, according to the British daily newspaper The Telegraph…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 226840
• Published on
©  RCD Mallorca

LaLiga Santander: Taica (technology, JPN), main shirt sponsor of RCD Mallorca for 2021-22

Taica Corporation, a Japanese technology company, has become the main shirt sponsor of RCD Mallorca (LaLiga Santander ) for the 2021-22 season, announced the promoted side on 27/08/2021. Japanese footballer Takefusa Kubo, under contract with Real Madrid CF, has been sent on loan to RCD Mallorca…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226819
• Published on
©  National Basketball Association

Basketball: NBA to launch a travelling exhibition in Europe dedicated to its history and culture

The National Basketball Association, in partnership with the event agency Expand Trading Company, launches "The NBA Exhibition, an NBA-themed, touring fan experience showcasing the lifestyle, culture and history of the NBA," announced the North American League on 27/08/2021. The exhibition will…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 226793
• Published on
©  OL

adidas: a joint 2021-22 shirt for Olympique Lyonnais' and LDLC ASVEL's men's and women's teams

adidas France, a subsidiary of the German equipment manufacturer, has unveiled a joint shirt for the men's and women's teams of Olympique Lyonnais (Ligue 1 Uber Eats, D1 Arkema) and LDLC ASVEL (Betclic Élite, LFB), for the 2021-22 season, announced the French club on 29/08/2021. "The third…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 226809
• Published on
©  CIO / Richard Juilliart

IOC: death of Jacques Rogge (BEL), president from 2001 to 2013 and honorary president since 2013

Belgian Count Jacques Rogge, the eighth president of the International Olympic Committee, which he led from 2001 to 2013 (after Spain's Juan Antonio Samaranch and before Germany's Thomas Bach), has died at the age of 79 after a long illness, according to the IOC on 29/08/2021. "Rogge was an…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 226792
• Published on
©  UEFA

UEFA: Hankook (tyres), partner of the Europa League and Europa Conference League (2021-2024)

Hankook, a South Korean tyre manufacturer, has extended its partnership with the Europa League and become a partner of the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/08/2021. As part of this agreement, Hankook will also promote its Laufenn tyre brand. An…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226791
• Published on