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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225238
• Published on 02/08/21 at 17:20
©  Formula One Group
Formula 1: partnership with BWT (water treatment) for a "single-use plastic free paddock by 2025"

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has extended its partnership with Formula One Group and become an "official partner" (second level) from 2021 onwards as part of a multi-year agreement, announced Formula One Management on 30/07/2021…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 225235
• Published on 02/08/21 at 16:30
©  Facebook
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 225236
• Published on 02/08/21 at 16:00
©  RB Leipzig
Bundesliga: Volkswagen and Porsche extend as partners of RB Leipzig for 3 years (2021-2024)

German car manufacturer Volkswagen AG and Porsche Leipzig GmbH, a factory belonging to the Volkswagen Group, have extended their partnership with RB Leipzig (Bundesliga) for three additional seasons (2021-2024) on 30/07/2021. Volkswagen and Porsche, partners of RB Leipzig since 2014-15, have…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225231
• Published on 02/08/21 at 15:20
©  ACF Fiorentina
Serie A TIM: ACF Fiorentina launches an NFT collection to celebrate its 95th anniversary

ACF Fiorentina (Serie A TIM) has joined forces with the platform Genuino (blockchain, ITA) to launch "VIOLA 9.5", a project that will offer fans "the possibility of collecting and exchanging NFTs that can be matched to physical objects, thus proposing a revolutionary model of fan engagement,…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225227
• Published on 02/08/21 at 14:40
©  Kia
esports: Kia succeeds Renault as automotive partner of Team Vitality from 2021

Kia has become the new official partner of the French esports organisation Team Vitality from 2021, announced the South Korean car manufacturer on 29/07/2021. Kia is thus strengthening its partnerships in esports, after becoming a partner of the LEC with Riot Games and title sponsor of Damwon…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 225093
• Published on 02/08/21 at 14:00
©  LOSC Lille
Ligue 1 Uber Eats: LOSC Lille launches its first NFTs to celebrate the club's title winning season

LOSC Lille (Ligue 1 Uber Eats) has teamed up with Rarecubes studio (blockchain, SUI) and is launching a collection of non-fungible tokens (NFT) to celebrate its 2020-21 French league title, announced the club on 30/07/2021. "LOSC has created four unique pieces for the occasion: champions…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225192
• Published on 02/08/21 at 12:30
©  D.R.
Ligue 1 Uber Eats: Unibet succeeds Winamax as betting partner of OGC Nice from 2021-22

Unibet, a Maltese sports betting and online gambling operator belonging to Kindred Group, has become an official partner of OGC Nice (Ligue 1 Uber Eats) from the 2021-22 season, announced the French club on 30/07/2021. The bookmaker has the status of official partner, the second level in OGC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225182
• Published on 02/08/21 at 11:40
©  ASM
Ligue 1 Uber Eats: Cupra Alpes-Maritimes (car dealership) official supplier of AS Monaco (2021-2023)

Cupra Alpes-Maritimes, car dealership, has become an official car supplier of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 29/07/2021. Cupra Alpes-Maritimes has the status of official supplier, the fifth level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225101
• Published on 02/08/21 at 11:00
©  BT
UK: free-to-air television network ITV not interested in acquiring BT Sport (pay-TV)

"We have a good relationship with BT and BT Sport in particular, and we do constantly talk to them about how we might collaborate and cooperate. Those discussions are ongoing. We've been very focused on our balance sheet, we're really very robust. We still see uncertainty ahead (amid the…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 225208
• Published on 02/08/21 at 10:20