Archives August, 2021 (page 15/25)

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©  PP Sports

China: PP Sports (Suning), Tencent and IQiyi Sports acquire TV rights for the 2021-22 European Cups

Chinese broadcaster PP Sports (PPTV) has acquired the the TV rights to the Champions League and Europa League for China for the 2021-22 season, announced the Chinese pay-TV group and subsidiary of the Chinese multinational Suning on 11/08/2021. These rights also included those of the European…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 225780
• Published on
©  Real Madrid CF

Sponsorship: major changes among LaLiga Santander clubs for the 2021-22 season

The 2021-22 LaLiga Santander season begins this Friday 13/08/2021 with 49 new sponsorship deals among the 20 participating clubs (as of 13/08/2021), compared to 133 over the entire 2020-21 season. For this new season, the restrictions on the advertising of gambling operators come as a major…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225777
• Published on
©  Manchester United FC

Manchester United FC: partnership with Ecolab (hygiene) to implement sustainable practices

Manchester United FC (Premier League) has partnered with Ecolab, an American company specialising in hygiene and water treatment solutions, " to adopt its science-based solutions across Old Trafford and the Carrington training ground (Manchester, ENG)," announced the club on 11/08/2021. "All…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 225764
• Published on
©  DFL

Bundesliga: Mönchengladbach - Bayern Munich free-to-air in Germany to start the 2021-22 season

Borussia Mönchengladbach - FC Bayern Munich, the first match of the 2021-22 Bundesliga season, is scheduled to take place at Borussia Park (59,724 capacity) on Friday 13/08/2021 (kick-off 20:30 CET) and will be broadcast in Germany on the free-to-air channel SAT.1 belonging to the free and pay-TV…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 225774
• Published on
©  D.R.

Crystal Palace FC: American John Textor acquires 18% of the club for £87.5m

"Crystal Palace FC (Premier League) are delighted to welcome John Textor (USA) as an investor, director and fourth partner, joining chairman Steve Parish (ENG), Josh Harris (USA) and David Blitzer (USA) as owners and directors of the south London club," announced the Eagles on 11/08/2021. The…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 225773
• Published on
©  Manchester City FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 225765
• Published on
©  D.R.

Messi in Ligue 1: "For broadcasters and especially Amazon, this is very good news" (Arnaud Simon)

"For the broadcasters, and especially Amazon, this is very good news, given that their deal is already exceptional (€250m per season for 80% of the rights) compared to what other broadcasters pay elsewhere in Europe. I don't think this mitigates any form of anger on the part of Canal+. They won't…
Domain(s): Media
• Category(ies): Authorities, Digital, Media, …
• Article # 225740
• Published on
©  Borussia Dortmund

Borussia Dortmund: launch of the "Panama" system to assist visitors at the Signal Iduna Park

Borussia Dortmund (Bundesliga) has introduced the "Panama" system, "a simple, easy way to get help when you are in an uncomfortable situation in the stadium," announced the club on 11/08/2021. By asking "which way to Panama?" to staff at Signal Iduna Park (Dortmund, GER), visitors will receive…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 225763
• Published on
©  FC Bayern Munich

Sponsorship: major changes among Bundesliga clubs for the 2021-22 season

The 2021-22 Bundesliga season begins this Friday 13/09/2021 with 69 new sponsorship deals among the 18 participating clubs (as of 12/08/2021), compared to 126 over the entire 2020-21 season. The Bundesliga is the European Top 5 league that has had the least changes in shirt sponsorship and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 225759
• Published on
©  D.R.

LaLiga: partnership with Kore Software to optimise its sponsorship strategy

Kore Software, a US-based management solutions company, has become a partner of LaLiga "to optimise its approach to partnership and activation management and support its global growth," announced the body on 10/08/2021. "LaLiga will leverage Kore Software's intelligence platform to manage…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Digital, Sponsors - Partners
• Article # 225741
• Published on