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©  Première Ligue
Messi to Paris Saint-Germain: "Ligue 1 is undeniably changing scale" (B. Caïazzo, AS Saint-Étienne)

"The Ligue 1 is undeniably changing scale! Everyone will want to see Paris Saint-Germain play, whether in Ligue 1 stadiums or on television, especially internationally. All over the world, even in China, Lionel Messi is the talk of the town," said Bernard Caïazzo, chairman of the supervisory board…
Domain(s): Clubs
• Category(ies): Transfer Market, Authorities, Finance, …
• Article # 225747
• Published on 13/08/21 at 11:40
©  PP Sports
China: PP Sports (Suning), Tencent and IQiyi Sports acquire TV rights for the 2021-22 European Cups

Chinese broadcaster PP Sports (PPTV) has acquired the the TV rights to the Champions League and Europa League for China for the 2021-22 season, announced the Chinese pay-TV group and subsidiary of the Chinese multinational Suning on 11/08/2021. These rights also included those of the European…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 225780
• Published on 13/08/21 at 11:00
©  Real Madrid CF
Sponsorship: major changes among LaLiga Santander clubs for the 2021-22 season

The 2021-22 LaLiga Santander season begins this Friday 13/08/2021 with 49 new sponsorship deals among the 20 participating clubs (as of 13/08/2021), compared to 133 over the entire 2020-21 season. For this new season, the restrictions on the advertising of gambling operators come as a major…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225777
• Published on 13/08/21 at 10:20
©  Manchester United FC
Manchester United FC: partnership with Ecolab (hygiene) to implement sustainable practices

Manchester United FC (Premier League) has partnered with Ecolab, an American company specialising in hygiene and water treatment solutions, " to adopt its science-based solutions across Old Trafford and the Carrington training ground (Manchester, ENG)," announced the club on 11/08/2021. "All…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 225764
• Published on 13/08/21 at 09:40
©  DFL
Bundesliga: Mönchengladbach - Bayern Munich free-to-air in Germany to start the 2021-22 season

Borussia Mönchengladbach - FC Bayern Munich, the first match of the 2021-22 Bundesliga season, is scheduled to take place at Borussia Park (59,724 capacity) on Friday 13/08/2021 (kick-off 20:30 CET) and will be broadcast in Germany on the free-to-air channel SAT.1 belonging to the free and pay-TV…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 225774
• Published on 12/08/21 at 17:40
©  D.R.
Crystal Palace FC: American John Textor acquires 18% of the club for £87.5m

"Crystal Palace FC (Premier League) are delighted to welcome John Textor (USA) as an investor, director and fourth partner, joining chairman Steve Parish (ENG), Josh Harris (USA) and David Blitzer (USA) as owners and directors of the south London club," announced the Eagles on 11/08/2021. The…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 225773
• Published on 12/08/21 at 17:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 225765
• Published on 12/08/21 at 16:20
©  D.R.
Messi in Ligue 1: "For broadcasters and especially Amazon, this is very good news" (Arnaud Simon)

"For the broadcasters, and especially Amazon, this is very good news, given that their deal is already exceptional (€250m per season for 80% of the rights) compared to what other broadcasters pay elsewhere in Europe. I don't think this mitigates any form of anger on the part of Canal+. They won't…
Domain(s): Media
• Category(ies): Authorities, Digital, Media, …
• Article # 225740
• Published on 12/08/21 at 15:30
©  Borussia Dortmund
Borussia Dortmund: launch of the "Panama" system to assist visitors at the Signal Iduna Park

Borussia Dortmund (Bundesliga) has introduced the "Panama" system, "a simple, easy way to get help when you are in an uncomfortable situation in the stadium," announced the club on 11/08/2021. By asking "which way to Panama?" to staff at Signal Iduna Park (Dortmund, GER), visitors will receive…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 225763
• Published on 12/08/21 at 15:00
©  FC Bayern Munich
Sponsorship: major changes among Bundesliga clubs for the 2021-22 season

The 2021-22 Bundesliga season begins this Friday 13/09/2021 with 69 new sponsorship deals among the 18 participating clubs (as of 12/08/2021), compared to 126 over the entire 2020-21 season. The Bundesliga is the European Top 5 league that has had the least changes in shirt sponsorship and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 225759
• Published on 12/08/21 at 14:00