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©  Watford FC
Premier League: Corpay (payment solutions) extends as official partner of Watford FC for 2021-22

AFEX, a British company recently acquired by the American group Fleetcor Technologies and currently transitioning to the brand Corpay, specialising in payment solutions, has extended as an official partner of Watford FC (Premier League) for the 2021-22 season, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226068
• Published on 19/08/21 at 10:30
©  Juventus FC
Serie A TIM: Alperia, "official green energy partner" of Juventus FC from 2021-22

Alperia, an Italian company specialising in renewable energy, has become a "green energy partner" of Juventus FC (Serie A TIM) from 2021-22, announced the club on 18/08/2021. The Bolzano-based company has the status of official partner, the third level in the sponsorship hierarchy of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 226080
• Published on 19/08/21 at 09:40
©  Aston Villa FC
Premier League: Monster Energy (energy drinks), official partner of Aston Villa FC (2021-2023)

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Aston Villa FC (Premier League) for two years (2021-2023), announced the club on 18/08/2021. Monster Energy has the status of official partner, the second level in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 226060
• Published on 18/08/21 at 17:00
©  FCB
2021-22 LaLiga Santander: attendance for Matchday 1 (9,046 spectators on average per game)

Matchday 1 of the 2021-22 LaLiga Santander season drew an average of 9,046 spectators per game, from Friday 13 to Monday 16/08/2021. The average fill rate was only 24.3%. These unusually low figures for the Spanish Championship are explained by the partial capacities imposed by public…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 226069
• Published on 18/08/21 at 16:30
©  CAF
2022 Africa Cup of Nations: opening match Cameroon - Burkina Faso in Yaoundé (CAM), on 09/01/2022

Cameroon, the host country, will face Burkina Faso in the opening match of the TotalEnergies Africa Cup of Nations, Cameroon 2021 on Sunday 09/01/2022 at the Stade Olembé in Yaoundé (CAM) at 17:00 (local time / CET), announced the Confederation of African Football (CAF) after the final draw, held…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Marketing - Communication, …
• Article # 226054
• Published on 18/08/21 at 15:20
©  FC Bayern Munich
FC Bayern Munich: Audi (car manufacturer), sleeve sponsor for the 2021-22 Champions League

The German car manufacturer Audi has extended its partnership with FC Bayern Munich (Bundesliga) to become the club's sleeve sponsor in the 2021-22 Champions League, announced Bayern on the occasion of the presentation of its third shirt dedicated to European competitions on 17/08/2021. UEFA is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 226048
• Published on 18/08/21 at 14:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 226044
• Published on 18/08/21 at 13:20
©  LOSC Lille
Ligue 1 Uber Eats: Rika (stoves and fireplaces, AUT), pocket sponsor of LOSC Lille for 2021-2023

Rika, an Austrian stove and fireplace retailer established in France since 2007, has become an official partner and pocket sponsor of LOSC Lille (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 13/08/2021. The agreement was negotiated by the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226033
• Published on 18/08/21 at 12:40
©  DFL
Germany: 2021 DFL-Supercup (Borussia-Bayern) broadcast via @ransport TikTok account (ProSiebenSat.1)

Borussia Dortmund - FC Bayern Munich (1-3), the 2021 DFL-Supercup played on Tuesday 17/08/2021, was broadcast in Germany on the free-to-air channel SAT.1 and on the website ran.de (both belonging to the free and pay-TV group ProSiebenSat.1), on a channel of the pay-TV operator Sky Deutschland but…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 226036
• Published on 18/08/21 at 12:00
©  RFEF
Spain: "The agreement between LaLiga and the CVC fund is historic, but shameful" (L. Rubiales, RFEF)

"It is a historic agreement, but it is a shameful one," said Luis Rubiales, president of the Royal Spanish Football Federation (RFEF), in a meeting with all LaLiga Santander clubs on 17/08/2021, regarding the "LaLiga Impulso" contract signed between the Spanish professional league and the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 226030
• Published on 18/08/21 at 11:10