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©  Juventus FC
Serie A TIM: Alperia, "official green energy partner" of Juventus FC from 2021-22

Alperia, an Italian company specialising in renewable energy, has become a "green energy partner" of Juventus FC (Serie A TIM) from 2021-22, announced the club on 18/08/2021. The Bolzano-based company has the status of official partner, the third level in the sponsorship hierarchy of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 226080
• Published on 19/08/21 at 09:40
©  Aston Villa FC
Premier League: Monster Energy (energy drinks), official partner of Aston Villa FC (2021-2023)

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Aston Villa FC (Premier League) for two years (2021-2023), announced the club on 18/08/2021. Monster Energy has the status of official partner, the second level in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 226060
• Published on 18/08/21 at 17:00
©  FCB
2021-22 LaLiga Santander: attendance for Matchday 1 (9,046 spectators on average per game)

Matchday 1 of the 2021-22 LaLiga Santander season drew an average of 9,046 spectators per game, from Friday 13 to Monday 16/08/2021. The average fill rate was only 24.3%. These unusually low figures for the Spanish Championship are explained by the partial capacities imposed by public…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 226069
• Published on 18/08/21 at 16:30
©  CAF
2022 Africa Cup of Nations: opening match Cameroon - Burkina Faso in Yaoundé (CAM), on 09/01/2022

Cameroon, the host country, will face Burkina Faso in the opening match of the TotalEnergies Africa Cup of Nations, Cameroon 2021 on Sunday 09/01/2022 at the Stade Olembé in Yaoundé (CAM) at 17:00 (local time / CET), announced the Confederation of African Football (CAF) after the final draw, held…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Marketing - Communication, …
• Article # 226054
• Published on 18/08/21 at 15:20
©  FC Bayern Munich
FC Bayern Munich: Audi (car manufacturer), sleeve sponsor for the 2021-22 Champions League

The German car manufacturer Audi has extended its partnership with FC Bayern Munich (Bundesliga) to become the club's sleeve sponsor in the 2021-22 Champions League, announced Bayern on the occasion of the presentation of its third shirt dedicated to European competitions on 17/08/2021. UEFA is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 226048
• Published on 18/08/21 at 14:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 226044
• Published on 18/08/21 at 13:20
©  LOSC Lille
Ligue 1 Uber Eats: Rika (stoves and fireplaces, AUT), pocket sponsor of LOSC Lille for 2021-2023

Rika, an Austrian stove and fireplace retailer established in France since 2007, has become an official partner and pocket sponsor of LOSC Lille (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 13/08/2021. The agreement was negotiated by the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226033
• Published on 18/08/21 at 12:40
©  DFL
Germany: 2021 DFL-Supercup (Borussia-Bayern) broadcast via @ransport TikTok account (ProSiebenSat.1)

Borussia Dortmund - FC Bayern Munich (1-3), the 2021 DFL-Supercup played on Tuesday 17/08/2021, was broadcast in Germany on the free-to-air channel SAT.1 and on the website ran.de (both belonging to the free and pay-TV group ProSiebenSat.1), on a channel of the pay-TV operator Sky Deutschland but…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 226036
• Published on 18/08/21 at 12:00
©  RFEF
Spain: "The agreement between LaLiga and the CVC fund is historic, but shameful" (L. Rubiales, RFEF)

"It is a historic agreement, but it is a shameful one," said Luis Rubiales, president of the Royal Spanish Football Federation (RFEF), in a meeting with all LaLiga Santander clubs on 17/08/2021, regarding the "LaLiga Impulso" contract signed between the Spanish professional league and the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 226030
• Published on 18/08/21 at 11:10
©  Sky Sports
China: China Mobile (Migu) acquires broadcast rights to Premier League and the 2021-22 Serie A TIM

China Mobile, a Chinese telecommunications operator, has acquired, under license from IQiyi Sports, the non-exclusive streaming TV rights, in China, to the Premier League for the 2021-2025 cycle (four seasons), according to the British and Chinese media on 16/08/2021. The matches will be broadcast…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 226015
• Published on 18/08/21 at 10:20