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©  ECA
Super League project: ECA reinstates founding clubs except for Barça, Juventus and Real Madrid

"AC Milan, Arsenal FC, Chelsea FC, Club Atlético de Madrid, FC Inter Milan, Liverpool FC, Manchester City FC, Manchester United FC and Tottenham Hotspur FC will retain their ECA ordinary membership for the 2019-2023 cycle," announced the European Club Association on 16/08/2021. These nine…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 225932
• Published on 17/08/21 at 11:00
©  BVB
2021-22 Bundesliga: attendance for Matchday 1 (15,050 spectators on average per game)

Matchday 1 of the 2021-22 Bundesliga season drew an average of 15,050 spectators per game from Friday 13 to Sunday 15/08/2021. The average fill rate was only 35%. These very low numbers, unusual for the German Championship, are explained by the partial capacity (30-50% depending on the stadium…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 225918
• Published on 17/08/21 at 10:20
©  BT Sport
BT Sport: launch of "Hype Mode", new broadcasting features to "engage younger audiences"

BT Sport has launched "Hype Mode", a set of new features to enhance the broadcasting of matches, during Manchester United - Leeds United (5-1), the 2021-22 Premier League opener, on Saturday 14/08/2021. "The Hype Mode feature will include a range of graphics designed to engage younger…
Domain(s): Media
• Category(ies): Media
• Article # 225873
• Published on 17/08/21 at 09:40
©  SL Benfica
Portugal: Betano (betting), first ever sleeve sponsor of SL Benfica for three seasons (2021-2024)

Betano, a betting operator belonging to Athens-based group Kaizen Gaming, has become the first ever sleeve sponsor of SL Benfica (Liga Portugal Bwin) for three seasons (2021-2024), announced the club on 13/08/2021. "Betano will also be featured in Benfica’s matches in all European competitions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225904
• Published on 16/08/21 at 17:20
©  DFL
Germany/DFL: launch of the "Bundesliga Next" app to expand its digital offer for young audiences

The Deutsche Fußball Liga GmbH (DFL) has launched "Bundesliga Next", its official mobile application that enables "children and young people to consume Bundesliga content without reservation and in a protected way," announced the body on 13/08/2021. "This free service is aimed at children and…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 225900
• Published on 16/08/21 at 16:20
©  Crystal Palace FC
Premier League: Facebank (facial recognition), sleeve sponsor of Crystal Palace for 2021-22

Facebank, a London-based startup specialising in facial recognition technologies, has become a partner and sleeve sponsor of Crystal Palace FC (Premier League) for the 2021-22 season, announced the club on 14/08/2021. "The Facebank logo will appear on the sleeves of the club’s playing shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225892
• Published on 16/08/21 at 15:40
©  LaLiga
LaLiga: a multi-camera signal for three 2021-22 LaLiga Santander games per matchday

LaLiga and pay-TV bouquet Movistar (Telefonica Group) have launched a multi-camera signal that will be deployed for three games per matchday of LaLiga Santander 2021-22, announced the body on 11/08/2021. This device, developed by the Spanish League's official production partner Mediapro, will…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 225819
• Published on 16/08/21 at 15:00
©  Changhong
Bundesliga: ChiQ (household appliance) extends as partner of Borussia Dortmund for 2021-22

ChiQ, a sub-brand of Hong Kong electronics giant Changhong (household appliances), has extended its partnership with Borussia Dortmund (Bundesliga) for the 2021-22 season, announced the group on 09/08/2021. This new agreement was negotiated by Sportfive, Borussia Dortmund's marketing agency until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225867
• Published on 16/08/21 at 13:40
Lega Serie A/TV rights: Sky-DAZN agreement for public establishments, a YouTube channel in MENA

The Lega Serie A has authorised DAZN to sublicense Lot 1 of the domestic broadcasting rights of Serie A TIM over the period 2021-2024 to Sky Italia for non-exclusive broadcasting in public establishments, announced the body on 13/08/2021. The OTT sports platform and the pay-TV group must now…
Domain(s): Media
• Category(ies): Digital, Authorities, Media
• Article # 225858
• Published on 16/08/21 at 13:00
©  Brentford FC
Premier League: Umbro extends as equipment supplier of promoted side Brentford FC until 2024-25

Umbro, an English brand belonging to the American company Iconix Brand Group, has extended as official equipment supplier of Brentford FC for four additional seasons (2021-2025), announced the club, promoted to the Premier League for the 2021-22 season, on 12/08/2021. Umbro has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 225818
• Published on 16/08/21 at 12:00