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©  D.R.
LaLiga: partnership with Kore Software to optimise its sponsorship strategy

Kore Software, a US-based management solutions company, has become a partner of LaLiga "to optimise its approach to partnership and activation management and support its global growth," announced the body on 10/08/2021. "LaLiga will leverage Kore Software's intelligence platform to manage…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Digital, Sponsors - Partners
• Article # 225741
• Published on 12/08/21 at 12:30
©  D.R.
adidas, which acquired Reebok in 2006 (€3.1bn), sells the brand to Authentic Brands Group for €2.1bn

Authentic Brands Group (ABG), a US-based brand management company, has acquired the Reebok brand from adidas AG for €2.1bn, announced the German equipment manufacturer on 12/08/2021. The transaction, led by P Morgan (financial advisor) and Hengeler Mueller (legal advisor), is expected to close in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 225794
• Published on 12/08/21 at 12:25
©  Socios.com
Paris Saint-Germain: Socios.com offers $PSG Fan Tokens to Lionel Messi after his arrival at the club

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for the arrival of Lionel Messi, announced the club on 12/08/2021. "In a world first for such a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 225751
• Published on 12/08/21 at 11:40
©  MHSC
Messi in Ligue 1: "We can expect an increase in international rights" (L. Nicollin, Montpellier HSC)

"It's a magnificent recruitment for Paris Saint-Germain and for Ligue 1. Thanks to the Parisian club, our championship should be able to join the European Top 4. In terms of image, it is fabulous for French football. We can also expect the international rights of Ligue 1 to increase (see below),…
Domain(s): Clubs
• Category(ies): Transfer Market, Authorities, Media, …
• Article # 225715
• Published on 12/08/21 at 11:00
©  Udinese Calcio
Udinese Calcio: 2021-22 home shirt made from recycled plastic for the club's 125th anniversary

Udinese Calcio (Serie A TIM) and its Italian equipment supplier Macron have unveiled the club's home shirt for the 2021-22 season, which "besides displaying the club's colours and symbols, champions environmental sustainability and awareness by using Eco-Softlock, a material created using recycled…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Social Responsibility, …
• Article # 225739
• Published on 12/08/21 at 10:20
©  LOSC Lille
Messi to PSG: "Ligue 1 will gain greater exposure in France and internationally" (O. Létang)

"This is obviously a very positive thing for our championship, which will gain greater exposure in France and internationally. As a club president, it's great that one of the greatest players in history is playing in France," said Olivier Létang, president of LOSC Lille (Ligue 1 Uber Eats), to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225722
• Published on 12/08/21 at 09:40
©  Accor
Paris Saint-Germain: Accor, Ooredoo, Qatar Airways... reactions from partners of the club and Messi

"Welcome to our limitless team," stated ALL ("All Live Limitless", Accor group's loyalty programme), main shirt sponsor of Paris Saint-Germain (Ligue 1 Uber Eats), on the occasion of Paris Saint-Germain's signing of Lionel Messi (2021-2023, + 1 optional additional season) on 10/08/2021. Like many…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 225734
• Published on 11/08/21 at 17:55
©  Paris Saint-Germain
Social networks: Lionel Messi, 2nd most followed footballer in the world behind Cristiano Ronaldo

Argentina international Lionel Messi, Paris Saint-Germain's (Ligue 1 Uber Eats) new player, has over 350.7 million followers on the social networks Facebook and Instagram, as of 11/08/2021. The former FC Barcelona (LaLiga Santander) player does not have a personal account on Twitter. This makes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Digital, …
• Article # 225733
• Published on 11/08/21 at 17:35
©  FC Bayern Munich
Bundesliga: Einhell (garden equipment), gold partner of FC Bayern Munich for 4 seasons (2021-2025)

Einhell, a German-based manufacturer of power tools and garden equipment, has become a gold partner of FC Bayern Munich (Bundesliga) for four seasons (2021-2025), announced the club on 10/08/2021. The deal also includes an option to extend the agreement. Einhell has the status of gold partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225693
• Published on 11/08/21 at 16:50
©  VMATCH
"Welcoming a superstar like Messi is extraordinary" (H. Bodinier, VMATCH)

"The signing of Lionel Messi at Paris Saint-Germain is a great opportunity for everyone. In terms of image for PSG, for Ligue 1 and for France, welcoming a superstar like Messi is extraordinary, at all levels. For PSG, it is a dream come true. For the Ligue 1 Uber Eats, it is an additional value…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225716
• Published on 11/08/21 at 16:00