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©  Lega Serie A
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 225594
• Published on 10/08/21 at 17:10
©  AC Milan
Serie A TIM: BitMex (cryptocurrency trading), AC Milan's first ever sleeve sponsor

BitMex, a Seychelles-based cryptocurrency trading platform owned by HDR Global Trading Limited, has become a main partner and sleeve sponsor of AC Milan (Serie A TIM) from the 2021-22 season as part of a multi-year agreement, announced the club on 10/08/2021. BitxMex is the first brand to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225671
• Published on 10/08/21 at 16:30
©  DFL
Bundesliga: Telefonica (Movistar+) extends its TV rights in Spain until 2023-24

Telefonica, the telecommunications operator, has extended its Bundesliga TV rights in Spain for the 2021-2024 cycle, on 10/08/2021. The matches will be accessible via the Movistar+ pay-TV channels (Movistar+ Liga de Campeones and #Vamos). This agreement was announced in April 2021 by the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 225676
• Published on 10/08/21 at 16:00
©  Union Sport & Cycle
Messi/PSG: "A more realistic operation than the arrival of Neymar and Mbappé in 2017" (V. Caillet)

"The arrival of Lionel Messi has turned out to be a much more accessible and realistic operation in the end than the double recruitment of Kylian Mbappé and Neymar Jr. in 2017 (€400m in transfer fees). These operations are not at all comparable. Messi would arrive as a free player, this is not a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Transfer Market, …
• Article # 225680
• Published on 10/08/21 at 15:20
©  Brentford FC
Premier League: IFX Payments (forex), platinum partner of Brentford FC for three seasons (2021-2024)

IFX Payments, a London-based forex platform, has become a platinum partner of Brentford FC (Premier League) for three seasons (2021-2024), announced the club on 06/08/2021. IFX Payments will benefit from the status of "platinum partner", the second level in the sponsoring hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225673
• Published on 10/08/21 at 14:40
©  AliExpress
Exclusive Tokyo 2020: "The primary purpose is to drive brand trust and relevance" (Christina Lu, AliExpress)

"AliExpress already has a rather high brand awareness in key markets such as France, Spain and Brazil. The primary purpose now is to drive brand trust and relevance especially towards younger customers. We genuinely believe that our partnership with Olympic Games is a unique opportunity," said…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 225662
• Published on 10/08/21 at 14:00
©  Shanghai Juss Sports Development
Tennis/ATP: Shanghai Masters 1000 cancelled, BNP Paribas Open extended from 07 to 17/10/2021

The Rolex Shanghai Masters, an ATP Masters 1000 tournament held in Shanghai (CHN), will not appear on the 2021 calendar due to Covid-19, according to the ATP on 09/08/2021. The cancellation of the Chinese ATP tournaments in Chengdu and Zhuhai is also confirmed in the latest version of the 2021…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 225654
• Published on 10/08/21 at 12:30
©  PSG
Paris Saint-Germain: 100% capacity at the Parc des Princes for first home game of the 2021-22 season

"Following the Prefecture's confirmation that the stadium could open to full capacity, Paris Saint-Germain are getting ready to welcome supporters back into the Parc des Princes on 14/08/2021 for their match against RC Strasbourg Alsace (Matchday 2 of 2021-22, kick-off at 21:00 CET)," announced…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Stadiums
• Article # 225652
• Published on 10/08/21 at 11:40
©  D.R.
Brand Finance: Messi's departure would lower FC Barcelona's valuation by 11% (-€137m)

Following the departure of Lionel Messi, FC Barcelona (LaLiga Santander) would see its valuation drop by €137m to €1.129bn, according to a study by the Spanish subsidiary of the strategy and brand valuation consultancy firm Brand Finance, published on 08/08/2021. The Argentine six-time Ballon d'Or…
Domain(s): Clubs
• Category(ies): Finance, Transfer Market
• Article # 225658
• Published on 10/08/21 at 11:00
©  Damien LG / OL
2021-22 Ligue 1 Uber Eats: attendance for Matchday 1 (18,383 spectators on average per game)

Matchday 1 of the 2021-22 Ligue 1 Uber Eats season drew an average of 18,383 spectators per game from Friday 06 to Sunday 08/08/2021. The average fill rate was 60%. Ligue 1 clubs posted an average 24,492 spectators per game on Matchday 1 of the 2019-20 season (nearly all of the 2020-21 season was…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 225651
• Published on 10/08/21 at 10:20