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©  RB Leipzig
Bundesliga: Veganz (vegan food), official partner of RB Leipzig for three seasons (2021-2024)

Veganz Group AG, a Berlin-based company specialised in vegan food (products, supermarkets, grocery shops), has become an official partner of RB Leipzig (Bundesliga) for three seasons (2021-2024), announced the club on 19/08/2021. Veganz has the status of "official partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226361
• Published on 24/08/21 at 09:40
©  RB Leipzig
2021-22 Bundesliga: attendance for Matchday 2 (15,000 spectators on average per game)

Matchday 2 of the 2021-22 Bundesliga season drew an average of 15,000 spectators per match, from Friday 20 to Sunday 22/08/2021. The average fill rate was just 36%. These very low figures, unusual in the German championship, can be explained by the limited capacities (from 30 to 50% depending…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 226328
• Published on 23/08/21 at 17:20
©  Nike
Exclusive European Top 5: Nike, most represented equipment supplier (20/98 clubs), is paying €437m in 2021-22

With 20 clubs under contract, Nike is the most represented equipment supplier among the 98 clubs in playing the European Top 5 during the 2021-22 season. The American brand is paying a total of €437m to its 20 clubs (20.4% of the 98 teams), including €150m for FC Barcelona (LaLiga Santander) and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 226321
• Published on 23/08/21 at 16:30
©  LFP
China: China Mobile (Migu) acquires Ligue 1 Uber Eats broadcasting rights for 2021-2024

China Mobile, a Chinese telecommunications operator, has acquired the exclusive streaming rights to the Ligue 1 Uber Eats in China for the 2021-2024 cycle (three seasons), according to Chinese media on 20/08/2021. The matches will be broadcast via "Migu Video", China Mobile's OTT…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 226320
• Published on 23/08/21 at 15:45
©  D.R.
OGC Nice-Olympique Marseille: LFP disciplinary committee summons both clubs on Wednesday 25/08/2021

"Following the serious incidents of the match OGC Nice - Olympique de Marseille (Matchday 3 of the Ligue 1 Uber Eats), the LFP disciplinary committee summons the two clubs for a meeting of Wednesday 25/08/2021," announced the Ligue de Football Professionnel on 23/08/2021. The match was…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 226313
• Published on 23/08/21 at 15:00
©  Venezia FC
Venezia FC: 2021-22 third shirt to raise awareness for the preservation of the Venetian Lagoon

Venezia FC (Serie A TIM) has entered into a partnership with the NGO "We are here Venice" (WahV), which fights for the preservation of the Venetian lagoon, and unveiled a 2021-22 third shirt inspired by it, announced the club promoted to the Serie A TIM for the 2021-22 season on 18/08/2021. For…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Authorities, …
• Article # 226310
• Published on 23/08/21 at 14:20
©  Damien LG / OL
2021-22 Ligue 1 Uber Eats: attendance for Matchday 3 (19,842 spectators on average per game)

Matchday 3 of the 2021-22 Ligue 1 Uber Eats season drew an average of 19,842 spectators per game, from Friday 20 to Sunday 22/08/2021. The average fill rate was 65.3%. Two matches drew more than 30,000 spectators, while four others drew less than 15,000. Olympique Lyonnais - Clermont Foot 63…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 226294
• Published on 23/08/21 at 12:40
©  SSC Napoli
Serie A TIM: Amazon (e-commerce), SSC Napoli's first sleeve sponsor (2021-2023)

Amazon, an American e-commerce website, has become a sleeve sponsor of SSC Napoli (Serie A TIM) for two seasons (2021-2023), announced the Italian club on 21/08/2021. The deal is SSC Napoli's first-ever sleeve sponsorship agreement. Amazon will pay €2m per year to the Neapolitan club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 226280
• Published on 23/08/21 at 11:50
©  D.R.
Tennis Channel: UK streaming service launched for £2.49 per month

The pay-TV channel Tennis Channel has launched its streaming service in the UK for £2.49 per month (€2.90), according to its parent company, the Sinclair Broadcast Group, on 19/08/2021. "Programming includes original Tennis Channel series, documentaries, features, instruction, highlights and…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 226259
• Published on 23/08/21 at 11:00
©  D.R.
OGC Nice - Olympique Marseille: the presidents of both clubs blame each other for ending the match

"The League had decided to resume. We decided, for the safety of our players, who were attacked, not to resume the match. It's already the second time, we experienced this in Montpellier (Montpellier HSC - Olympique de Marseille, 2-3, Matchday 1 of the Ligue 1 Uber Eats on 08/08/2021) and we…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 226252
• Published on 23/08/21 at 10:20