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©  Levante CD
LaLiga Santander: Gedesco (financial services), main shirt sponsor of Levante UD for 2021-22

Gedesco, a Spanish company specialising in financial services for businesses, has become the main shirt sponsor of Levante Union Deportiva (LaLiga Santander) for the 2021-22 season, announced the club on 19/08/2021. As part of this agreement, the Gedesco logo will be displayed on the men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226170
• Published on 20/08/21 at 09:40
©  SSC Napoli
SSC Napoli to produce and market in-house 2021-22 shirts designed by Giorgio Armani (EA7 brand)

SSC Napoli (Serie A TIM) will produce and market its own 2021-22 shirts designed by Italian fashion brand Giorgio Armani, announced the club 19/08/2021. The Italian group will display its sports brand Emporio Armani (EA7) on the Napoli shirts. "EA7 (founded in 2004) will be the new technical…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226152
• Published on 19/08/21 at 17:20
©  Telefonica
Spain: Telefonica (Movistar+) extends Serie A TIM TV rights for the 2021-2024 cycle

Telefonica has extended its exclusive TV rights to the Serie A TIM for Spain (via Infront) for the 2021-2024 cycle, said the Spanish telecommunications operator on 18/08/2021, three days before the start of the 2021-22 Serie A TIM season. As they were during the previous cycle, the matches will…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 226147
• Published on 19/08/21 at 16:40
©  Puma
Puma / 2021-22 third shirts: clubs' name to be displayed above main shirt sponsor

The club's name displayed for the first time in large letters across the front of the shirt, in each clubs' bespoke font, directly above the main shirt sponsor (club crest at the back of the collar), is the common feature of the 2021-22 third shirts of the 10 European clubs under contract with…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 226120
• Published on 19/08/21 at 15:40
©  RB Leipzig
Bundesliga: eToro (trading), official partner of RB Leipzig for two seasons (2021-2023)

eToro, a digital trading platform founded in Tel Aviv (ISR), has become an official partner of RB Leipzig (Bundesliga) for two seasons (2021-2023), announced the club on 18/08/2021. The agreement includes an extension option. eToro has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226125
• Published on 19/08/21 at 15:00
©  CIES
CIES/SkillCorner: Premier League players achieved the most 'high intensity runs' in 2020-21

The Premier League had the highest percentage of high-intensity runs (at more than 19.8 km/h) out of the total distance covered by players (7.82%) in the 2020-21 season, according to the International Centre for Sports Studies (CIES) Football Observatory's Weekly Post published on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 226110
• Published on 19/08/21 at 14:20
Serie A TIM: beIN Sports acquires TV rights in France and 11 Asia-Pacific countries (2021-2024)

The Qatari group beIN Sports, which has been broadcasting Serie A in France since 2012, has retained its exclusive broadcasting rights to the Italian Championship for the 2021-2024 cycle, announced the pay-TV group on 19/08/2021, two days before the start of the 2021-22 Serie A TIM season. "In…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media, Essentials Media
• Article # 226116
• Published on 19/08/21 at 13:20
©  Oreca Events
24 Hours of Le Mans: Oreca to launch a virtual Fanzone for the Alpine racing team and its partners

Motorsports agency Oreca Events is setting up a virtual Fanzone for the Alpine Elf Matmut Endurance Team on the occasion of the 2021 24 Hours of Le Mans, entitled #Fanzone36 (36 being the number of the #36 Alpine A480 car), "combining live action, gaming and augmented reality, a first in the world…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Digital
• Article # 226094
• Published on 19/08/21 at 12:20
©  CIO
Tokyo 2020: Olympics postponed to 2021, near total closure and €3bn in additional costs due to Covid

“The Tokyo 2020 Olympic Games are the Olympic Games of hope, solidarity and peace," said Thomas Bach, president of the International Olympic Committee, at the closing ceremony of the 32nd Olympiad of the modern era, in Tokyo (JPN), on 08/08/2021. The German was delighted with the unfolding of…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 226045
• Published on 19/08/21 at 11:20
©  CIO
Tokyo 2020: Olympics postponed to 2021, near total closure and €3bn in additional costs due to Covid

The Tokyo 2020 Olympic Games were ultimately held from Friday 23/07 to Sunday 08/08/2021. Postponed by 52 weeks (364 days) due to the Covid-19 pandemic -the Olympics were originally scheduled to take place from Friday 24/07 to Sunday 09/08/2020-, the Tokyo 2020 Olympic Games also had to be held…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Media Audiences, Ticketing, …
• Article # 226061
• Published on 19/08/21 at 11:00