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©  Manchester United Foundation
Exclusive Manchester United Foundation: "You have to become experts to make a difference" (John Shiels, CEO)

"We have limited resources as do all charities. If you're not specific, not strategic, and you try to solve all the world's problems and issues, you just can't do it. You have to target your resources and field of activity and do your very best in that area, to ensure that you become experts in…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Social Responsibility, Stadiums, Sponsors - Partners, …
• Article # 225485
• Published on 09/08/21 at 09:40

©  C+
Canal+ Group: termination of the RMC Sport distribution agreement (by satellite) on 17/09/2021

The Canal+ group has confirmed the termination of the distribution contract for the pay-TV package RMC Sport, for its satellite subscribers in France, as of 17/09/2021, via its customer service account on Twitter on 05/08/2021. The contract, which began on 18/09/2018 (the start date of the…

Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 225569
• Published on 06/08/21 at 17:40

©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225589
• Published on 06/08/21 at 17:00

©  D.R.
LaLiga Santander: Naga (trading), main shirt sponsor of Sevilla FC for 2021-22

Naga, a Cypriot trading and payments platform (including cryptocurrency) listed on the Frankfurt Stock Exchange (GER), has become the main shirt sponsor of Sevilla FC (LaLiga Santander) as part of multi-year agreement from the 2021-22 season, announced the Spanish club on 05/08/2021. "It is a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 225580
• Published on 06/08/21 at 16:30

©  Liverpool FC
Liverpool FC: 9,000 food parcels to be distributed to people in need during summer 2021

Liverpool FC (Premier League), through its Foundation (LFC Foundation) and the "Red Neighbours" community programme, will distribute food parcels to nearly 9,000 people during the summer holidays "thanks to a generous donation from official club partner NH Foods Ltd.," announced the club on…

Domain(s): Clubs
• Category(ies): Activation, Social Responsibility
• Article # 225587
• Published on 06/08/21 at 15:55

©  AFTV 1. FC Union Berlin
Bundesliga: Comedy Central (TV), sleeve sponsor of 1.FC Union Berlin for the DFB-Pokal and UECL

Comedy Central, a German free-TV channel belonging to the american multinational mass media and entertainment conglomerate ViacomCBS, has become a partner of 1. FC Union Berlin (Bundesliga) for the 2021-22 season, announced the club on 05/08/2021. As part of the agreement, Comedy Central will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 225521
• Published on 06/08/21 at 15:40

©  Tottenham Hotspur FC
Premier League: Getir (meal delivery service), global partner of Tottenham Hotspur (2021-2024)

Getir, a Turkish meal delivery application, has become a partner of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a three-year agreement until 2023-24, announced the London (ENG) club on 06/08/2021. Getir ("bring" in Turkish), has the status of global partner, the first level in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225566
• Published on 06/08/21 at 15:20

©  ASM
AS Monaco: TheCorner.com (e-commerce) "official fashion retail partner" for 2021-2024

TheCorner.com, an Italian shop specialised in luxury online sales, has become the "official fashion retail partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/08/2021. TheCorner.com has the status of official supplier the fourth level in AS…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225558
• Published on 06/08/21 at 15:00

©  LaLiga
Spain: Real Madrid CF and FC Barcelona reject LaLiga's agreement with investment firm CVC

Real Madrid CF and FC Barcelona have rejected the agreement between LaLiga and the Luxembourg-based investment firm CVC Capital Partners, deeming it insufficiently remunerative in relation to its 50-year term, according to the two LaLiga Santander clubs on 05/08/2021. "LaLiga announces an…

Domain(s): Clubs
• Category(ies): Sponsors - Partners, Authorities, Finance, …
• Article # 225579
• Published on 06/08/21 at 14:30

©  FC Nantes
Ligue 1 Uber Eats: FC Nantes markets its 2021-22 away shirt in the form of an NFT

FC Nantes (Ligue 1 Uber Eats) has teamed up with Lille-based platform Golden Goals (blockchain , FRA) and is launching its first collection of NFTs, a 3D representation of its 2021-22 away shirt, announced the French club on 04/08/2021. "For this first collection, fans will have the opportunity…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225517
• Published on 06/08/21 at 13:30

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