Archives August, 2021 (page 19/25)

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©  BT Sport x Serie A

Serie A TIM: BT Sport acquires TV rights in the UK and Ireland until 2023-24

The British telecommunications operator BT has acquired exclusive broadcast rights to the Serie A TIM in the UK and Ireland, until 2023-24, announced the company on 09/08/2021. BT's pay-TV package BT Sport will broadcast five live games per matchday, i.e. more than 200 live matches per season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 225637
• Published on
©  Infront

Infront: Christopher Axer (head of sales at FIFA) named director of central sales from 01/10/2021

Christopher Axer (GER), current head of sales at FIFA, has been appointed as Infront's director of central sales for the ProSports division, based at the marketing company's headquarters in Zug (SUI), and will take up his post from 01/10/2021, announced Infront on 09/08/2021. Axer has spent…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 225634
• Published on
©  Manchester United FC

Sponsorship: major changes among Premier League clubs for the 2021-22 season

The 2021-22 Premier League season begins this Friday, 13/09/2021, with promoted side Brentford FC versus Arsenal FC at the Brentford Community Stadium (17,250 capacity). 65 sponsorship deals have been signed and take effect from the 2021-22 season (as of 09/08/2021), compared to 142 deals for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 225627
• Published on
©  Chelsea FC

Premier League: Parimatch (betting), official partner of Chelsea FC for 3 seasons (2021-2024)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Chelsea FC (Premier League) for three seasons (2021-2024), announced the London club on 09/09/2021. "Parimatch will use Chelsea's bold and ambitious brand and will utilise a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225626
• Published on
©  Red Star FC

France: Red Star FC and Kappa present a customisable shirt with dedicated adhesive badges

Red Star FC (National 1) and its Italian equipment manufacturer Kappa have presented the "first-ever progressive and customisable football shirt," announced the club on 06/08/2021. This shirt features a system of adhesive badges designed by the agency BETC, which has been accompanying the club…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 225610
• Published on

LFP TV rights: Canal+ pays first instalment to beIN and broadcasts 2 games on Matchday 1 of Ligue 1

Canal+ has paid the first instalment of €68m (including VAT) to beIN Sports in relation to its sub-licensing contract for Lot 3 of the 2020-2024 Ligue 1 Uber Eats rights, according to the French sports daily L'Equipe on 06/08/2021, a sum which was then transferred to the Ligue de Football…
Domain(s): Media
• Category(ies): Clubs, Authorities, Media
• Article # 225615
• Published on
©  Parma Calcio 1913

Serie BKT: Parma Calcio's 2021-22 third shirt dedicated to the fight against discrimination

Parma Calcio 1913 (Serie BKT) and its Italian equipment supplier Erreà have presented the club's third shirt for the 2021-22 season, which is dedicated to "the fight against all forms of discrimination," announced the club on 05/08/2021. The new shirt "symbolises how fundamental in our…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 225611
• Published on
©  IOC

Tokyo 2020: "The Olympic Games of hope, solidarity and peace" (Thomas Bach, IOC)

"The Olympic Games Tokyo 2020 are the Olympic Games of hope, solidarity and peace," said Thomas Bach, president of the International Olympic Committee, at the closing ceremony of the 32nd Olympiad of the modern era, in Tokyo (JPN), on 08/08/2021. The German was delighted with the unfolding of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 225605
• Published on
©  FC Nantes

Ligue 1 Uber Eats: Synergie (HR) extends as main shirt sponsor of FC Nantes for 2021-2023

Synergie, a French human resources management company, has extended as main shirt sponsor of FC Nantes (Ligue 1 Uber Eats) from 2021-22, announced the club on 05/08/2021. In 2020-21, Synergie paid €1.5m to the Nantes (FRA) club. "Our main sponsor Synergie has just resigned for two years…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225557
• Published on
©  Manchester United Foundation

Exclusive Manchester United Foundation: "You have to become experts to make a difference" (John Shiels, CEO)

"We have limited resources as do all charities. If you're not specific, not strategic, and you try to solve all the world's problems and issues, you just can't do it. You have to target your resources and field of activity and do your very best in that area, to ensure that you become experts in…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Social Responsibility, Stadiums, Sponsors - Partners, …
• Article # 225485
• Published on