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©  Socios.com
Premier League: Everton FC to launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Everton FC (Premier League) from 2021-22, announced the club on 03/08/2021. As part of the agreement, the Malta-based company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225382
• Published on 04/08/21 at 16:00
©  Manchester City FC
Manchester City FC: 2021-22 Puma away shirt dedicated to raising awareness of the water crisis

Manchester City FC (Premier League) and its equipment supplier Puma have unveiled the club's new away shirt for the 2021-22 season on 29/07/2021. The shirt celebrates the launch of the #LetsSolveWater campaign, a joint initiative between Cityzens Giving, the club's charitable arm, and its global…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 225384
• Published on 04/08/21 at 15:20
©  D.R.
LaLiga: long-term agreement with investment firm CVC who will acquire a 10% stake for €2.7bn

"LaLiga confirms a strategic agreement with international investment firm CVC (CVC Capital Partners, based in Luxembourg) to inject €2.7bn into the competition and the clubs. The transaction will be executed through the creation of a new company to which LaLiga will contribute all of its…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 225422
• Published on 04/08/21 at 14:40
©  D.R.
Social media: FC Barcelona and Juventus launch official accounts on the Chinese platform Xiaohongshu

FC Barcelona (LaLiga Santander) and Juventus FC (Serie A TIM) are the first two European sports clubs to each launch an official account on the Chinese social network Xiaohongshu, dedicated to lifestyle content, on 03/08/2021. Both clubs already have a large fanbase in China, thanks to their…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 225373
• Published on 04/08/21 at 14:00
©  LFP
LFP: a campaign dedicated to the return of fans to Ligue 1 and Ligue 2 stadiums

Four days before the first match of the 2021-22 Ligue 1 Uber Eats season (AS Monaco FC - FC Nantes) on Friday 06/08/2021 and while the Ligue 2 BKT resumed on 24/07/2021, the Ligue de Football Professionnel and the clubs of the two leagues present "Your presence makes all the difference…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 225344
• Published on 04/08/21 at 12:30
©  Cinedigm
Real Madrid: partnership with Cinedigm (streaming) to distribute Real Madrid TV (USA and Canada)

Cinedigm has partnered with Real Madrid CF (LaLiga Santander) to distribute Real Madrid TV in the USA and Canada for the 2021-22 season, announced the American entertainment and streaming company on 29/07/2021. Real Madrid TV offers more than 8,000 hours of content per year, including first…
Domain(s): Media
• Category(ies): Clubs, Digital, Media, …
• Article # 225372
• Published on 04/08/21 at 11:40
©  Healthpoint
Premier League: Healthpoint (medical centre, UAE) renews as regional partner of Manchester City

Healthpoint, a specialised medical centre for athletes based in Abu Dhabi (UAE), has renewed as a "regional health care partner" of Manchester City FC (Premier League) for a third term (two years), announced the English club on 02/08/2021. The initial agreement between the two entities was signed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 225338
• Published on 04/08/21 at 11:00
©  D.R.
TikTok: number of followers of the 77 European Top 5 clubs with an official account (August 2021)

With 12.3 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 10.2 million followers) and Real Madrid CF (LaLiga Santander, 6.8 million), according to data recorded by News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 225357
• Published on 04/08/21 at 10:20
©  FC Lorient
Ligue 1 Uber Eats: Breizh Cola (beverages) extends as pocket sponsor of FC Lorient (2021-2024)

Breizh Cola, brand of drinks of the company Phare Ouest, extends as left pocket sponsor of FC Lorient (Ligue 1 Uber Eats) for three additional seasons (2021-2024), announces the Breton club on 03/08/2021. Breizh Cola continues to benefit from the status of "official sponsor", ie the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225328
• Published on 03/08/21 at 17:40
©  Burnley FC
Premier League: Pulseroll (recovery technology), official partner of Burnley FC for 2021-22

Pulseroll, a British muscle recovery brand, has become the official "muscle recovery technology partner" of Burnley FC (Premier League) for the 2021-22 season, announced the club on 03/08/2021. "The partnership will see Pulseroll provide the club with their range of vibrating foam rollers and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225318
• Published on 03/08/21 at 17:00