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©  Mahd Sports Academy
CSR: a tournament featuring four European Top 5 clubs for the benefit of cardiovascular research

The first edition of the Unbeatables Cup, a charity tournament organised by the Italian cardiovascular research association Unbeatables, will take place on 07/08/2021, announced the Mahd Sports Academy (KSA), official sponsor of the event, on 02/08/2021. Proceeds from the tournament, in which two…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 225314
• Published on 03/08/21 at 16:10
©  D.R.
Serie A TIM: Crypto.com, first partner of VAR and Goal-Line Technology in the European Top 5

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, is to become the first "technology partner" for VAR and Goal-Line Technology (GLT) in the Serie A TIM from 2021-22, announced the Lega Serie A at its general assembly on 02/08/2021. The Serie A TIM thus becomes the first European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 225305
• Published on 03/08/21 at 15:30
©  Manchester City FC
Premier League: Manchester City FC to open football school in Melbourne (Australia) in January 2022

Manchester City FC (Premier League) will open a football academy in Melbourne (AUS) in January 2022, announced the club on 01/08/2021. The school, launched in partnership with Parade College, a secondary school for boys whose facilities will be used by the club, is the first ever to be launched in…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 225302
• Published on 03/08/21 at 14:40
©  AS Monaco FC
2021-22 Ligue 1 Uber Eats: Kappa and adidas, the most represented equipment suppliers as in 2020-21

With just a few days to go before the start of the 2021-22 Ligue 1 Uber Eats season, Kappa and adidas are the most represented equipment suppliers in the French championship, with four clubs each under contract (as of 03/08/2021). The two brands had dethroned Puma in 2020-21, while the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225277
• Published on 03/08/21 at 14:00
©  Wolverhampton Wanderers FC
Premier League: YO·GYM (CHN), regional fitness partner of Wolverhampton Wanderers FC from 2021-22

YO·GYM, a sports and fitness facility based in Shenzhen (Guangdong province, China), has become the official "regional fitness partner" (first level) of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season, announced the club on 02/08/2021. With this new agreement, staff at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 225256
• Published on 03/08/21 at 12:30
LFP TV rights: Court of Nanterre's decision regarding the beIN Sports - Canal+ dispute on 05/08/2021

The Commercial Court of Nanterre will render a decision on Thursday 05/08/2021 in the dispute between the pay-TV group beIN Sports France and the pay-TV group Canal+ regarding the sub-licensing contract for Lot 3 of the Ligue 1 Uber Eats TV rights for the 2020-2024 cycle. The 05/08/2021 is also…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 225278
• Published on 03/08/21 at 11:40
Rugby: "We've had good talks with potential investors" (Alan Gilpin, World Rugby)

"In the sport of rugby, the World Cup, for both men and women, is the premium property, so would demand the highest possible valuation. We've had good talks with potential investors in that regard," said Alan Gilpin, CEO of World Rugby, to UK newspaper The Financial Times, 30/07/2021. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 225264
• Published on 03/08/21 at 11:00
©  OGC Nice
OGC Nice: Ineos Hygienics (disinfectants) succeeds Belstaff as sleeve sponsor for 2021-22

Ineos Hygienics, brand of hand sanitizer from the Ineos group (chemicals), owner of OGC Nice (Ligue 1 Uber Eats), has extended its partnership with the club and has become its new sleeve sponsor for the 2021-22 season, announced OGC Nice on 31/07/2021. Ineos Hygienics, which had become the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225223
• Published on 03/08/21 at 10:20
Serie A TIM: Cosmote TV (pay-TV) acquires broadcasting rights for Greece (2021-2024)

The Greek pay-TV service Cosmote TV has acquired the broadcasting rights to the Serie A TIM for Greece for the 2021-2024 cycle, on 02/08/2021. The rights were acquired from the Swiss agency Infront, which markets the rights of the Italian championship internationally (excluding the USA and MENA…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 225342
• Published on 03/08/21 at 09:40
©  FIGC
Italy: FIGC calls on government to adopt measures to support professional football

"Support the football system, it is fundamental for the general recovery of Italy" was the message sent by the Federazione Italiana Giuoco Calcio in a letter to the Italian government, which included an analysis of the socio-economic impact of professional football in the country (document…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 225262
• Published on 03/08/21 at 09:40