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©  Free
Free: promotion of the "Free Ligue 1" application through partnerships with 12 top flight clubs

Free, a French telecommunications operator that broadcasts Ligue 1 Uber Eats over the 2020-2024 cycle (digital lot, see below), has become a partner of FC Nantes, AS Saint-Étienne and Angers SCO from 2021-22, announced the three top flight clubs on 04 and 05/08/2021. These agreements, the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 225524
• Published on 06/08/21 at 12:20
©  Leeds United FC
Premier League: Leeds United launch first fan token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Leeds United FC (Premier League) from 2021-22, announced the club on 05/08/2021. As part of the agreement, the Malta-based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225531
• Published on 06/08/21 at 11:40
©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for two additional seasons

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) "for the 2021-22 and 2022-23 seasons," announced the club on 05/08/2021. Latte Arborea will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225508
• Published on 06/08/21 at 11:00
©  English Football League
England: eBay (e-commerce) partners with the EFL to support local small businesses

eBay, an American e-commerce platform, has become an official partner of the English Football League (EFL) for three seasons (2021-2024), announced the body on 05/08/2021. As part of the agreement, the two entities are launching the "Small Businesses United" initiative, which aims to provide…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225536
• Published on 06/08/21 at 10:20
©  FRMF
"A World Cup every 2 years would give hope to millions of Africans" (F. Lekjaa, FRMF)

"Those who are against the World Cup every two years are in fact selfish, because they discriminate against billions of people only to protect their own commercial interests. They should support the possibility of giving hope to the hundreds of millions of people who inhabit our continent," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Stadiums
• Article # 225500
• Published on 06/08/21 at 09:40
LFP TV rights: Canal+ can't terminate sub-license agreement with beIN and will broadcast the matches

The Court of Nanterre has ruled in summary proceedings that Canal+ cannot terminate its sub-license agreement with beIN Sports for Lot 3 of the 2020-2024 Ligue 1 Uber Eats broadcasting rights on 05/08/2021. The French pay-TV group will appeal this decision (see below) although the appeal is…
Domain(s): Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 225519
• Published on 05/08/21 at 18:00
©  Borussia Dortmund
Bundesliga: Sky acquires broadcasting rights in the UK and Ireland (2021-2025)

The British pay-TV operator Sky has acquired the broadcasting rights to the Bundesliga and the DFL-Supercup for the United Kingdom and Ireland, over the 2021-2025 cycle, on 05/08/2021. "Sky will show Bundesliga matches across Sky Sports linear channels as well as utilising a range of digital…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media, Essentials Media
• Article # 225518
• Published on 05/08/21 at 17:30
©  Generalitat Valenciana
Covid-19/Spain: five clubs in the Valencia region support the vaccination campaign

The government of the Generalitat Valenciana (autonomous community of Valencia, ESP) has launched a campaign to promote vaccination against Covid-19, supported by five sports clubs in the region, including four LaLiga Santander clubs (Valencia CF, Villarreal CF, Elche CF and Levante Union…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 225504
• Published on 05/08/21 at 17:00
©  West Ham United FC
Premier League: Vitality (insurance), official partner of West Ham United FC from 2021-22

Vitality, a private medical insurance company based in the UK, has become an official "wellness partner" of West Ham United FC (Premier League) from the 2021-22 season, announced the club on 05/08/2021. Vitality has the status of official partner, the third level in West Ham United's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225501
• Published on 05/08/21 at 16:00
©  D.R.
Exclusive Sponsorship: major changes among Ligue 1 Uber Eats clubs for the 2021-22 season

The 2021-22 Ligue 1 Uber Eats season begins this Friday 06/08/2021 with 44 new sponsorship deals among the 20 participating clubs (as of 04/08/2021), compared to 76 over the entire 2020-21 season. AS Monaco FC is the club that has signed the most sponsorship deals, with five new contracts. ASM…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Betting, …
• Article # 225470
• Published on 05/08/21 at 15:20