Archives August, 2021 (page 17/25)

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©  PSG

Ligue 1: Playbetr (betting), regional partner of Paris Saint-Germain in Latin America for 2021-2024

Playbetr, a Bulgarian sports betting operator, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for three seasons (2021-2024), announced the club on 10/08/2021. Playbetr has the status of regional partner, the fifth level in PSG's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225697
• Published on
©  Real Betis Balompié

Real Betis Balompié: Finetwork (telecoms) succeeds Betway as main shirt sponsor (2021-2024)

Finetwork, a Spanish telecommunications company, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2021-2024), announced the club on 10/08/2021. The deal also includes an option to extend the agreement for two more seasons. "Both companies…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225698
• Published on
©  ACF Fiorentina

Serie A TIM: ACF Fiorentina launches a new B2B platform dedicated to its partners

ACF Fiorentina (Serie A TIM), in collaboration with the Italian agency Luther Dsgn, has launched "Fiorentina Bridge", a new B2B platform dedicated to its partners, according to the club on 09/08/2021. "The platform will allow each company to have a dedicated profile page with all the main…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 225699
• Published on
©  bwin

Germany: bwin extends partnerships in the Bundesliga and 2.Bundesliga for 3 seasons (2021-2024)

bwin, a Gibraltar-based sports betting operator owned by British group Entain plc (formerly GVC Holdings), has extended its partnership with the Bundesliga clubs, Borussia Dortmund, 1. FC Union Berlin and 1. FC Köln, for three seasons (2021-2024), according to the brand on 10/08/2021. The betting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225700
• Published on
©  Paris SG

Exclusive Sponsorship: Messi, football's 2nd best earner in terms of revenue after Ronaldo, ahead of Neymar Jr

Lionel Messi, who signed a two-year contract (2021-2023 + 1 optional additional season) with Paris Saint-Germain (Ligue 1 Uber Eats) on 10/08/2021, generated $130m (€109m) in revenue in 2020-21, according to an annual ranking by the US media company Forbes published on 04/06/2021. The Parisian…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 225696
• Published on
©  UEFA

UEFA: Expedia Group (travel operator), extends as a partner of the Champions League for 2021-22

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended as an "official travel partner" of the Champions League for the 2021-22 season, announced UEFA on 10/08/2021. The rights also cover the UEFA Super Cup, the Youth League finals and the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225691
• Published on
©  Liverpool FC

Premier League: Sonos (audio developer) "official sound partner" of Liverpool FC since 2021-22

Sonos, an American audio developer, has become the "official sound partner" of Liverpool FC (Premier League), as part of a "multi-year agreement" from 2021-22, announced the Merseyside club on 10/08/2021. "From the sound of the Kop to the acoustics-amplifying design of the new Main Stand, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225685
• Published on
©  Paris SG

Ligue 1 Uber Eats: Lionel Messi (ARG) signs for Paris Saint-Germain for 2 seasons (+1 optional)

"Paris Saint-Germain (Ligue 1 Uber Eats) is delighted to announce the signing of Leo Messi on a two-year contract with an option of a third year," said the club in a statement on the evening of 10/08/2021. The Argentine player joins the French League from FC Barcelona (LaLiga Santander), where he…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225701
• Published on
©  D.R.

LaLiga/CVC agreement: Real Madrid CF to take legal action against Javier Tebas and investors

"At its meeting today at 11:00 (CET), the Real Madrid CF (LaLiga Santander) board of directors unanimously agreed to initiate both civil and criminal legal action against the LaLiga president, Mr Javier Tebas Medrano, Mr Javier de Jaime Guijarro, head of the CVC Fund, and against the CVC Capital…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Investment - Shareholding, …
• Article # 225687
• Published on
©  Lega Serie A

Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 225594
• Published on