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England: The Football League signs partnership with Papa John's pizza

The English Football League has announced that Papa John's is to become the league's official pizza partner for the 2013/14 season, on the 15/07/2013. The deal allows Papa John's the exclusive rights to The Football League's branding and its digital assets, including online banners, dedicated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 7923
• Published on 18/07/13 at 12:25
Marketing: Louise Johnson appointed deputy-managing director of Fuse Sport & Entertainment agency

Louise Johnson has been appointed deputy managing-director of marketing agency Fuse Sport & Entertainment (Omnicom Group), for the EMEA (Europe, Middle East and Africa) region, the company announced on the 12/07/2013. She replaces David Pinnington, who had held the position since July 2010. Louise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 7929
• Published on 16/07/13 at 18:41
Volkswagen to agree three-season shirt sponsorship with 1860 Munich

German car manufacturer Volkswagen has been named as 1860 Munich's (6th in the 2.Bundesliga, the German second division in 2012/13) shirt sponsor, the club announced on the 15/07/2013. This three-year contract runs until the end of the 2015/16 season. Volkswagen will be 1860 Munich's sole shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7934
• Published on 16/07/13 at 17:06
©  Impact
MLS: Marco Di Vaio selected thanks to goals scored by fans on FIFA 13

On the 11/07/2013, Italian striker Marco Di Vaio (MLS Montreal Impact, CAN), was voted by FIFA 13 players, to participate in a match between players from the MLS and Italian team AS Roma. The match was organised by the video game developer Electronic Arts.The "AT&T MLS All-Star Challenge", held…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 7888
• Published on 16/07/13 at 11:32
©  MILAN AC
Chronotech agrees partnership with AC Milan for the 2013/14 season

AC Milan (3rd in Serie A in 2012/13) have announced a partnership with watch maker Chronotech (Binda Group) for the 2013/14 season, on the 12/07/2013. The agreement was negotiated by the Italian subsidiary of Infront, the Swiss marketing rights agency. The partnership allows Chronotech to display…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 7895
• Published on 16/07/13 at 10:08
©  D.R.
2014 World Cup: Free WiFi connection in 12 Brazilian stadiums

The 12 stadiums being used in the 2014 World Cup in Brazil will all offer spectators free WiFi, according to Sao Paolo newspaper O Estado, on the 12/07/2013. The aim is to avoid 3G and 4G network congestion, in and around the stadiums. The National Union of Telecommunications and Mobile Services…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 7876
• Published on 15/07/13 at 18:35
©  liverpoolfc.com
Liverpool FC: Carlsberg extends partnership by three years

Danish brewery Carlsberg has signed a three-year extension to its partnership with Liverpool FC (7th in the Premier League in 2012/13) on the 12/07/2013. The sponsorship deal which began in 1992, is the longest running in the Premier League. The contract has now been extended to the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7865
• Published on 15/07/13 at 15:09
©  Repubblica.it
AS Roma: 2013-14 shirt presented without kit supplier

AS Roma (6th in Serie A in 2012-13) presented a shirt without a kit supplier for the 2013-14 season. The Italian club are in conflict with their former supplier, the Italian brand Kappa. The partnership, which began in 2000-01, was initially supposed to be completed by the end of the 2013-14…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12218
• Published on 11/07/13 at 19:42
©  Manchester City
Sponsorship: Manchester City partners with GS Battery in Thailand

The Japanese manufacturer of automobile and motorcycle batteries GS Battery becomes Manchester City’s (second in the Premier League in 2012/13) official car battery partner for Thailand, the club announced on the 11/07/2013. GS Battery is Thailand’s leading car battery brand.This is the second…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 7752
• Published on 11/07/13 at 17:38
©  cpfc.co.uk
England: Crystal Palace are looking for a stadium sponsor

Crystal Palace FC (5th in the Championship, English 2nd division, in 2012/13 and promoted to the Premier League after winning the play-offs) are looking for a sponsor for their stadium at Selhurst Park (capacity: 26,300) for the 2013/14 campaign, the club announced on the 10/07/2013. Aside from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 7675
• Published on 10/07/13 at 17:57