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©  EA Sports
Premier League: EA Sports extends partnership with Manchester City by 3 years

The American video game company EA Sports (a subsidiary of Electronic Arts) has extended its partnership with Manchester City (2nd in the Premier League in 2012/13) by three years, on the 23/07/2013. The agreement will see FIFA (video game) gaming pods installed in the Etihad Stadium's (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8205
• Published on 23/07/13 at 17:59
2.Bundesliga: Relentless to sponsor St. Pauli for €1.3m

The Relentless energy drink (Coca-Cola company) has become the main sponsor of FC St. Pauli (10th in the 2.Bundesliga in 2012/13), on the 19/07/2013. The company has paid €1.3m to be the club's major sponsor for the 2013/14 season.Relentless, a former partner of Hamburger SV (7th in the Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 8189
• Published on 23/07/13 at 15:52
©  D.R.
Neymar extends Panasonic partnership by four years

Audiovisual company Panasonic has extended its partnership with FC Barcelona's (champions of La Liga in 2012/13) Brazilian forward Neymar by four years on the 22/07/2013. The contract that started in 2010, reportedly earning the player €900k per year, will now end in 2017. Neymar will appear in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8171
• Published on 23/07/13 at 12:02
©  D.R.
Hackett to become Chelsea FC's official formal wear supplier for three seasons

London tailor Hackett have agreed to be Chelsea FC's (3rd in the Premier League in 2012/13) official formal wear supplier for three seasons, on the 22/07/2013.Under the agreement, the menswear brand will dress the first-team squad, management and coaching staff until the end of the 2015/16 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8169
• Published on 23/07/13 at 11:29
©  Commerzbank Arena
Frankfurt's Commerzbank Arena will host a handball match in 2014

The Commerzbank Arena (capacity: 50,300), Eintracht Frankfurt's (6th in the Bundesliga in 2012/13) stadium, will host a match of the German handball league in 2014, the HBL (Handball Bundesliga, German handball league) announced on the 19/07/2013.The opening match of the German handball league in…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities
• Article # 8142
• Published on 22/07/13 at 16:36
England: Sky Bet becomes the new title sponsor of The Football League until 2018

British online betting company Sky Bet has become The Football League's (English 2nd, 3rd and 4th divisions - 72 clubs) new title sponsor under a five-year agreement, the BSkyB subsidiary announced on the 18/07/2013. The deal is estimated at £260m (€300), or £52m (€60m) per season. From 2013/14…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 8059
• Published on 19/07/13 at 16:13
©  D.R.
Liverpool extend their shirt sponsorship with Standard Chartered Bank until 2016

Liverpool FC (7th in the Premier League in 2012/13) have extended their shirt sponsorship agreement with British Standard Chartered bank, until the end of the 2015/16 season, the club announced on the 19/07/2013. The bank has been the English club's shirt sponsor and official partner since July…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 8080
• Published on 19/07/13 at 14:40
©  D.R.
Brazil: Nissan to sponsor Vasco da Gama for €2.7m per year

Car manufacturer Nissan has been named sponsor of Vasco da Gama (Brazilian first division) on the 19/07/2013. The Japanese company will pay €2.7m per year to be present on the back of the club's shirt. The duration of the contract has not been specified.The partnership will be officially be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8073
• Published on 19/07/13 at 13:08
©  D.R.
Emma Williams named marketing manager of the sponsoring agency Kempster

Emma Williams has been appointed marketing manager at the sponsoring agency Kempster, the London-based company announced on the 17/07/2013. She will officially take up her post in August 2013. Her missions have not been detailed. "Emma worked for some pretty impressive brands like Thomas Cook…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 8068
• Published on 19/07/13 at 11:43
©  PSG
PSG and Nike treasure hunt in Paris on the 18/07/2013

Paris Saint-Germain and their American kit supplier Nike are organising a treasure hunt in Paris, on the 18/07/2013, before the club's pre-season tour in Sweden from the 22 to the 27/07/2013. Five miniature replicas of the Eiffel Tower have been hidden in different locations in Paris. Clues have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 8018
• Published on 18/07/13 at 12:46