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Sponsorship: energy group Total becomes the title sponsor of the Copa Sudamericana for two years

French energy producer and provider Total has agreed a partnership with CONMEBOL (South American Football Confederation) to become the title sponsor of the Copa Sudamericana for the next two editions. The second round of the competition organized by CONMEBOL starts on the 14/08/2013. The deal runs…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 8742
• Published on 13/08/13 at 17:20
Premier League: Danish brewer Carlsberg to partner with Aston Villa until 2016

Danish brewer Carlsberg has agreed a three-year partnership deal with Aston Villa (17th in the Premier League in 2012/13) for three seasons, the club announced on the 09/08/2013.Carlsberg becomes the exclusive beer and cider supplier at Villa Park (42,700 seats) in Birmingham. The brand's logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8712
• Published on 12/08/13 at 19:25
©  Herthabsc.de
Bundesliga: Nike extends its partnership with Hertha Berlin until 2025

American sporting brand Nike has extended its partnership with Hertha Berlin (promoted to Bundesliga in 2013-14) as the official kit supplier of the club until the end of the 2024/25 season, the club announced on the 10/08/2013.The partnership, which started in 1999 and was running until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8704
• Published on 12/08/13 at 18:05
Andy Pierce appointed President and CEO of the Lagardère Unlimited North American platform

Andy Pierce has been hired as the President and Chief Executive Officer of the Lagardère Unlimited North American platform, the company announced on the 05/08/2013. Lagardère Unlimited is a division of the Lagardère Group dedicated to Sport and Entertainment. Andy Pierce will report directly to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 8635
• Published on 09/08/13 at 09:30
©  VFL Wolfsbourg
Bundesliga: German auto parts manufacturer Ate to sponsor VfL Wolfsburg until 2015/16

German auto parts manufacturer Ate has agreed a three-year sponsorship deal with VfL Wolfsburg (11th in the Bundesliga in 2012/13), the club announced on the 07/08/2013. The partnership runs until the end of the 2015/16 season.Ate logo will appear on the LED-boards at the Volkswagen Arena (30,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8627
• Published on 08/08/13 at 17:00
©  AFB
Premier League : consumer finance company afb to partner with Manchester United in Kenya

afb, a Mauritius-based consumer finance company operating in Kenya and Ghana, has agreed a five-year partnership deal with Manchester United (Premier League champions in 2012/13), the club announced on the 07/08/2013. The agreement runs until the end of the 2017/18 season.The partnership will see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8597
• Published on 07/08/13 at 19:25
The Netherlands: bicycle tires manufacturer CST to sponsor Ajax Amsterdam until 2016

CST, a Taiwanese manufacturer of tyres for bicycles, has agreed a three-year sponsorship of Ajax Amsterdam (Dutch champions in 2012/13), the club announced on the 01/08/2013. The deal, which runs until the end of the 2015/16 season, will be formally signed on the 20/08/2013.The agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8591
• Published on 07/08/13 at 17:45
©  Everton
Premier League: sports nutrition brand The Protein Works to partner with Everton in 2013/14

Sports nutrition company The Protein Works has agreed on a partnership with Everton Football Club (sixth in the Premier League in 2012/13) for the 2013/14 season, the club announced on the 06/08/2013.The company, which is specializing in the production of nutrition supplements for elite athletes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8567
• Published on 06/08/13 at 19:30
Ticketing: the German Association considering legal action against ticket marketplace Viagogo

The DFB (German Football Association) is considering filing a lawsuit against online ticket marketplace provider Viagogo, President of the German federation Wolfgang Niersbach announced on the 04/08/2013."The company is already selling tickets for the international match against Chile in 2014…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 8564
• Published on 06/08/13 at 18:40
©  D.R.
Bundesliga: Christian Seifert, the league's Chief Executive Officer, wants no title sponsor

DFL's (German Professional Football League) CEO Christian Seifert does not want any title sponsor for the Bundesliga, he announced on the 06/08/2013."20 to €30 million could be generated thanks to a title sponsor. But given the total turnover of the Bundesliga (€2.5 billion in 2012/13), it simply…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 8557
• Published on 06/08/13 at 16:55