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©  Jaguar
David Beckham becomes ambassador for Jaguar car brand in the Chinese market

The former English footballer, David Beckham, became the ambassador of the Jaguar car brand in the Chinese market on 09/03/2014. The former player of Paris Saint-Germain (Ligue 1) attended the launch of the F-Type and then the XJ in China. David Beckham, very popular in Asia, is also ambassador of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15891
• Published on 12/03/14 at 12:46
©  D.R.
UEFA: Ford will no longer sponsor the Champions League after the 2013-14 season

U.S. automobile manufacturer, Ford, will no longer sponsor the Champions League after the 2013-14 season, confirmed UEFA (Union of European Football Associations) to News Tank on 11/03/2014. Ford has sponsored the Champions League since the 1992-93 edition. The 21 years partnership had allowed the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15870
• Published on 11/03/14 at 17:30
Liga: Maurice Lacroix could replace Seiko as watchmaker of FC Barcelona 2014-15

Maurice Lacroix, a Swiss company, is set to replace Seiko as the official watchmaker of FC Barcelona (Liga) in 2014-15 on 10/03/2014. The agreement is estimated at €3m. Seiko, a Spanish brand, has supported the club since 2011 but saw its contract expire in December 2013. The reputation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15867
• Published on 11/03/14 at 15:59
Premier League: Carlsberg extends contract with Stoke City until 2016-17

The Danish brewer, Carlsberg, has extended its contract with Stoke City (Premier League) until 2016-17, the club announced on 10/03/2014. Carlsberg has been the official brewer of the club since 2007. The brand will be displayed on the LED advertising boards at Britannia Stadium. Carlsberg's beer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15876
• Published on 11/03/14 at 15:10
©  D.R.
Premier League: Nike may extend with Manchester United for €72m per year

Nike may extend its kit supplier contract with Manchester United (Premier League) for €72m per year, according to the British newspaper, The Daily Mail on 10/03/2014. Partners of the club since the 2002-03 season, Nike will see its current contract end at the end of the 2014-15 championship. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 15813
• Published on 10/03/14 at 16:47
MLS 2014: "Our ultimate goal is to be the top league in the region" (Don Garber)

"Our ultimate goal is to be a league of choice. If we become a league of choice for players and staff and fans, I think we will achieve that goal. In order to be one of the top leagues in the world, you got to really be the top league in the region," said Don Garber, commissioner of the MLS (Major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15756
• Published on 07/03/14 at 16:49
©  Nike
Brazil wore new Nike shirt in the second half of match against South Africa

The Brazilian team wore its new Nike shirt for the second half of the friendly match played against South Africa (0-5) in Johannesburg (RSA) on 05/03/2014. The new blue away shirt was worn after the break, after the Brazilians played the first 45 minutes of the match in their traditional yellow…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 15739
• Published on 07/03/14 at 15:32
©  Puma
Brazil 2014: Puma presents shirts for Algeria, Cameroon, Ivory Coast, Ghana and Uruguay

The German sporting goods supplier, Puma, presented the shirts for the national teams of Algeria, Cameroon, Ivory Coast, Ghana and Uruguay for the 2014 World Cup, on 05/02/2014. The brand will equip eight of the 32 national teams at the Bazilian World Cup, having already released the kits of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15726
• Published on 07/03/14 at 13:30
©  Nike
Brazil 2014: Nike to unveil France away kit

The U.S. sporting goods supplier, Nike, has presented the second shirt of the France national team, 100 days before the kick off of the 2014 World Cup, on 04/03/2014. The French U21 team wore the new white and grey patterned shirt for the first time at the qualifying match for Euro 2015 against…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15689
• Published on 06/03/14 at 17:00
©  adidas
Adidas: German Herbert Hainer to remain CEO until 2017

The Supervisory Board of Adidas has extended until March 2017 the mandate of Herbert Hainer, CEO of the Board of Directors of the brand, on 04/03/2014. The German has held this position since March 2001. His term originally expired in March 2015."Under Herbert Hainer’s leadership, the adidas Group…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Merchandising - Licensing, …
• Article # 15701
• Published on 06/03/14 at 16:30