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©  D.R.
Belgium: BNP Paribas Fortis and Belgacom extend with RSC Anderlecht until 2016-17

BNP Paribas Fortis, sponsor of RSC Anderlecht (Belgium), extended its contract with the club until 2016-17 on 14/03/2014. The Belgian subsidiary of BNP Paribas, has been a sponsor of the club since 1981. The 2011-2014 agreement is estimated at €4m per year.The telecommunications company, Belgacom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16326
• Published on 20/03/14 at 17:59
©  Everton FC
Premier League: Chang brewer to extend contract with Everton until 2016-17 for €6.3m per year

Thai brewer, Chang, extended its contract as shirt sponsor of Everton (Premier League) until the end of the 2016-17 season, the club announced on 20/03/2014. Everton said the value of the contract increased to €6.3m per year for the 2015-2017 period making it the most lucrative in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16332
• Published on 20/03/14 at 17:40
Premier League: Warrior to replace Adidas at Stoke City from 2014-15

The American brand, Warrior, will replace Adidas as the official equipment supplier of Stoke City (Premier League) from the 2014-15 season, the club announced on 19/03/2014. Adidas had supported the Potters since the 2009-10 season, for an estimated €1.2m per year. Adidas is the supplier of 45% of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16316
• Published on 20/03/14 at 12:26
England: Nike replaces Lotto as kit supplier of Queens Park Rangers from 2014-15

Nike will replace Lotto as the kit supplier of the Queens Park Rangers (Championship, 2nd British Division) from the 2014-15 season, the club announced on 18/03/2014. Nike will be under contract until the end of the 2018-19 season. The Italian brand Lotto had equipped QPR since 2008-09. The London…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16271
• Published on 19/03/14 at 18:33
©  Adidas
Adidas celebrates Lionel Messi's scoring record with a limited edition of 370 boots

The German sportswear company, Adidas, launched a limited edition of the adizero F50 Messi 369 boot, with only 370 being created, on 18/03/2014. This boot celebrates the club record beaten by Lionel Messi (ARG) during the match against Osasuna (7-0) in which he scored a hat-trick, making him the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 16262
• Published on 19/03/14 at 13:58
©  Stoke City
Premier League: contract between Adidas and Stoke City will not be renewed after 2013-14

The contract between the German kit and equipment supplier Adidas, and Stoke City (Premier League) will not be renewed after 2013-14, announced the club on 18/03/2014. Adidas has equipped the Potters since the 2009-10 championship. The contract is valued at €1.2m per year. Adidas is the supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16258
• Published on 19/03/14 at 12:30
©  Paris SG
Paris SG: PMU creates fictitious horse race before the match against AS Saint-Etienne

Betting operator, PMU, partner of Paris Saint-Germain, established a fake horse race around the Parc des Princes before the match against AS Saint-Etienne (2-0, 29th day of Ligue 1) on 16/03/2014. Paris Saint-Germain enables its main sponsors to create exclusive activities at one dedicated match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16160
• Published on 17/03/14 at 18:43
Brazil 2014: Food brand, Sadia, allows children to send a message to the Selecao

Sadia, the food brand, partner of the CBF (Brazilian federation), allowed children born after the last victory of Brazil at the World Cup to send a message to the Seleção players for the 2014 World Cup, on 14/03/2014. The viral campaign targets children under the age of 12, who did not see the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16145
• Published on 17/03/14 at 15:59
©  D.R.
Jyske Bank becomes partner of Toulouse FC who wants to develop its relationship with Denmark

Toulouse FC (Ligue 1) formalised its partnership with Jyske Bank. The two entities are co-organising an event honouring Franco-Danish relations, during the match Toulouse FC - Evian-Thonon-Gaillard (30th matchday of Ligue 1) on 22/03/2014. The consul of Denmark in Midi-Pyrenees, will kick off the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16086
• Published on 17/03/14 at 15:38
©  Hyundai
Iker Casillas and Kaka named Hyundai ambassadors for the 2014 World Cup

South Korean car manufacturer Hyundai has named Iker Casillas (ESP, Real Madrid) and Ricardo Kaká (BRA, Milan AC) as international brand ambassadors for the 2014 World Cup, on 14/03/2014.Both players will appear in television spots, as well as in a print and digital campaign.Hyundai has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16140
• Published on 17/03/14 at 14:39