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©  D.R.
"King Pele" to receive more than €18m in income in 2014

Brazilian, Edson Arantes do Nascimento, also called Pele (triple winner of the World Cup in 1958, 1962 and 1970) will receive more than €18m in revenues in 2014, said the U.S. economic website Bloomberg.com on 19/03/2014. This includes advertising rights, representation expenses and licencing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16666
• Published on 26/03/14 at 16:02
©  Etihad Airways
Etihad Airways, the official airline of Major League Soccer

Etihad Airways, the national airline of the UAE, will become a partner of the MLS (Major League Soccer), announced the North American league on 25/03/2014. The contract will cover at least the 2014, 2015 and 2016 seasons. The agreement was reached by SUM (Soccer United Marketing), the company that…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16660
• Published on 26/03/14 at 12:30
©  Man
Bundesliga: the Man Group to extend with Bayern Munich until 2015-16

The commercial vehicle manufacturer, Man, extended its partnership with Bayern Munich (Bundesliga) until 2015-16 on 23/03/2014. The Man Group, based in Bavaria, has been the official supplier of transport vehicles for Bayern since 2010. The contract ensures visibility on pitchside advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16623
• Published on 25/03/14 at 17:11
Italian equipment supplier, Macron, signs with Sporting Lisbon (POR) and Vitesse Arnhem (NDL)

The Italian brand, Macron, became the supplier of Sporting Portugal (Liga Sagres, POR) and Vitesse Arnhem (Eredivisie, NDL) on 21/03/2014. The duration of the contract between Macron and Sporting Portugal has not been disclosed, but will cover at least the 2014-15, 2015-16 and 2016-17 seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16607
• Published on 25/03/14 at 16:30
©  SC Fribourg
Bundesliga: Rothaus brewery to extend with SC Freiburg until 2016-17

Rothaus brewery extended its sponsorship agreement with SC Freiburg (Bundesliga) until 2016-17, the club announced on 24/03/2014. Partner of the club since 2005, Rothaus is the oldest sponsor of Fribourg. The brewery is located in Baden-Württemberg (southwest Germany) as is the club. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16622
• Published on 25/03/14 at 14:50
©  Hublot
Swiss watchmaker Hublot, official watch of the FIFA World Cups in Russia 2018 and Qatar in 2022

Swiss Hublot became the official watch of the FIFA (Federation Internationale de Football Association) World Cup's in Russia (2018) and Qatar (2022), announced the company on 21/03/2014. Hublot has been under contract with the international body since the 2010 World Cup in South Africa where the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16563
• Published on 24/03/14 at 18:20
©  D.R.
Bundesliga: Lotto Rheinland-Pfalz lottery operator extends with Mainz until 2016-17

The lottery operator, Lotto Rheinland-Pfalz, extended its contract with FSV Mainz (Bundesliga) until 2016-17, the club announced on 21/03/2014. Lotto Rheinland-Pfalz is the lottery operator of the Rhineland-Palatinate Land. The agreement includes visibility on advertising boards at the stadium and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16559
• Published on 24/03/14 at 17:30
Brazil 2014: Adidas replaces Legea as kit supplier of Bosnia and Herzegovina

Adidas replaced the Italian brand Legea as the kit supplier of the national team of Bosnia and Herzegovina, announced the NSBIH (Bosnian federation) on 21/03/2014. The agreement between the two parties will run until at least 2016.Bosnia will wear its new shirt at the preparation match (for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16558
• Published on 24/03/14 at 17:15
Advertisers pay on average €2.3m per year to appear on shirts of MLS franchises

Shirt sponsorship deals are worth, on average, €2.3m for franchises of Major League Soccer in 2014. The highest value contract is that of Herbalife, a company specialising in food supplements, with Los Angeles Galaxy for €3.2m annually until 2022. MLS clubs negotiate their own sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16676
• Published on 21/03/14 at 19:41
Half of MLS franchises signed stadium naming contracts for 2014

Half of the Major League Soccer franchises have contracts for the naming rights of their stadiums for 2014. These are individual partnerships and do not pass through the league. The largest contract is between Los Angeles Galaxy and StubHub, a ticketing platform, for €8.5m per year for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 16683
• Published on 21/03/14 at 19:39