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©  D.R.
Brazil 2014: Adidas and Japanese football federation partner with Pokémon (Nintendo group)

Adidas and the JFA (Japan Football Association) created a partnership with the Pokémon franchise, owned by the Nintendo group on 12/03/2014. The main characters of the animated series of Pokémon, including Pikachu, will appear in an advertising campaign of the German sporting goods supplier in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16116
• Published on 17/03/14 at 12:51
Ligue 1: Center Parcs becomes official label of Paris SG until the end of 2013-14 season

Center Parcs, a company specialising in holiday villages and tourist residence, became the official label of Paris SG (Ligue 1) until the end of the 2013-14 season, the club announced on 14/03/2014. The Dutch company belonging to the Pierre & Vacances Group is developing its first partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16081
• Published on 14/03/14 at 17:57
©  Sportlab
56% of 15-24 year olds intend to watch the 2014 World Cup according to 2013 Yearbook by Sportlab

56% of 15-24 year olds intend to watch the 2014 World Cup, compared to 37% of the total French population, said the "2013 Yearbook" of the sport counseling and marketing agency, Sportlab, on 12/03/2014. This annual study published since 2007, summarises the key points of the agency's various…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16055
• Published on 14/03/14 at 12:30
©  Adidas
Only 6.8% of English youth associate Messi with Adidas (Threepipe study)

Only 6.8% of English fans aged between 18 and 24 associate Lionel Messi (FC Barcelona) with sporting goods supplier Adidas, according to a study by the British marketing agency, Threepipe, published in February 2014. This conclusion was made after interviews with a panel of 2,000 people. Lionel…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16052
• Published on 14/03/14 at 11:16
©  Nissan
UEFA: Nissan to replace Ford as Champions League sponsor

Nissan car manufacturer is negotiating with UEFA (Union of European Football Associations) to replace Ford as Champions League sponsor in 2014-15, according to our information, on 13/03/2014. The contract, which could be announced during the final of the 2014 edition, in Lisbon (POR) on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16033
• Published on 13/03/14 at 17:23
©  Under Armour
Under Armour presents football boots in colours of Superman and Batman

The American sportswear company, Under Armour, in association with the Marvel entertainment group launched football boots in the colours of American superheros on 11/03/2014. The brand has created boots with Superman, Batman, Captain America, Flash Gordon and the Hulk designs available. Under…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 16000
• Published on 13/03/14 at 13:46
©  Mobilis
Algeria: telephone operator Mobilis, title sponsor of Algerian Ligue 1 and Ligue 2 until 2017

The telephone operator, Mobilis, an Algerian Telecom subsidiary, became the title sponsor of the Algerian Ligue 1 and Ligue 2 competitions, announced the Algerian LFP (Professional Football League) on 06/03/2014. The three-year contract will expire at the end of the 2016-17 championship. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16006
• Published on 13/03/14 at 12:59
©  HTC
"The Future of Football:" HTC introduce possible technological innovations expected by 2060

A presentation on possible football related technological innovations expected by 2060 that will improve fan experience and on the field play was released by HTC (a Taiwanese manufacturer specialising in smartphones and digital tablets), entitled "The Future of Football," in partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums
• Article # 15949
• Published on 12/03/14 at 18:59
©  FC Barcelona
Liga: trading company, IronFX Global, partner with FC Barcelona

Forex broker Cyprus company (foreign exchange market), IronFX Global, became the partner of FC Barcelona (Liga) the club announced on 07/03/2014. The contract is valued at €3m per year. The duration was not specified. IronFX Global will use the image of the Catalan club and its players around the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15956
• Published on 12/03/14 at 17:30
©  Schalke 04
Bundesliga: Böklunder extends as sausage supplier for the Veltins Arena of Schalke 04 until 2016-17

The Böklunder brand, part of the Mühlen group, extended its contract as a supplier of sausages for the Veltins Arena (69,000 seats) of Schalke 04 until 2016-17 on 12/03/2014. Böklunder has been under contract with Schalke 04 since 2001. In addition to the distribution of branded products in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 15947
• Published on 12/03/14 at 15:30