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Ligue 1: Umbro to formalise partnership with FC Nantes until 2017-18

Umbro will become the official kit supplier of FC Nantes (Ligue 1) from the 2014-15 season, said the British brand on 31/03/2014. The four-year contract between the two parties will run until the end of the 2017-18 season. The contract provides FC Nantes with an annual budget of €500,000. Umbro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16876
• Published on 31/03/14 at 13:59
©  Nike
Brazil 2014: Nike to unveil the Portuguese away shirt

The U.S. sporting goods supplier, Nike, has unveiled the away shirt of the Portuguese team for the 2014 World Cup on 27/03/2014. It will be available for sale from 03/04/2014. The white and blue shirt celebrates the centenary of the Portuguese Federation, with the dates 1914 and 2014 included in…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing
• Article # 16845
• Published on 31/03/14 at 12:45
©  VfB Stuttgart
Bundesliga: Mercedes-Benz Bank shirt sponsor of VfB Stuttgart until 2016-17

The bank of the German automobile manufacturer, Mercedes-Benz, has extended its partnership as the shirt sponsor of VfB Stuttgart until the end of the 2016-17 season, the club announced on 28/03/2014. The Mercedes-Benz Bank has been the shirt sponsor of the club since the 2011-12 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16843
• Published on 31/03/14 at 12:27
©  Nike
Brazil 2014: Nike to unveil the shirt of England

The US sporting good manufacturer Nike unveiled the shirt of the English national team for the 2014 World Cup, on 31/03/2014. Nike has been the kit supplier of England since 2013."Two references really stood out during the design process for the home kit. The shirt England wore during the 1970…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16844
• Published on 31/03/14 at 10:06
©  Ajax
Netherlands: Aegon insurers to sponsor Ajax Amsterdam shirts until December 2014

The insurer, Aegon, has extended it contract as shirt sponsor of Ajax Amsterdam (NLD, Eredivisie) until December 2014, the club announced on 26/03/2014. The prolongation of the contract by six months is valued at €3m. Aegon has been present on the shirt of Ajax since 2007-08. "This extension by a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16848
• Published on 28/03/14 at 17:27
©  Emirates
Brazil 2014: Cristiano Ronaldo becomes global ambassador of Emirates

Cristiano Ronaldo (POR, Real Madrid) has become the new global ambassador of Emirates airline, on 28/03/2014. The Ballon d'Or 2013 winner will be involved in the advertising campaign of Emirates for the 2014 World Cup. The airline made a commercial featuring Cristiano Ronaldo and Pele (triple…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16851
• Published on 28/03/14 at 17:08
©  Supponor
Liga: Supponor will offer 20 minutes of targeted pitch-side advertising per match in 2014-15

Supponor, a company specialising in digital pitch-side advertising technologies has extended its partnership with the Spanish LFP for the 2014-15 season, on 18/03/2014.The agreement also binds Supponor to Umedia, the company that manages the signage of La Liga. Together they will offer 20 minutes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16795
• Published on 28/03/14 at 12:30
2.Bundesliga: Happy bet to become official betting operator of St. Pauli until June 2014

The online betting operator Happy bet, based in Malta, has become the official partner of Sankt Pauli (2.Bundesliga) until June 2014, announced the club located in the outskirts of Hamburg, on 23/03/2014.Happy Bet will be mainly exposed on the advertising boards of the Millerntor Stadion (29,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16785
• Published on 28/03/14 at 10:45
©  Céline Bouvier
Brazil 2014: "An opportunity to encourage sport" (Céline Bouvier, Coca-Cola France)

"We decided to combine our marketing plans with our commitment to get young people in France moving. We identified this major event as an opportunity to encourage sport," said Céline Bouvier, director of marketing at Coca-Cola France, to News Tank on 27/03/2014. Coca-Cola's World Cup advertising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16854
• Published on 28/03/14 at 09:22
©  Nike
Brazil 2014: Nike to unveil away shirt of the Netherlands

U.S. equipment manufacturer, Nike, has unveiled the away shirts of the Netherlands for the 2014 World Cup on 26/03/2014. The blue shirts will be available for sale from 03/04/2014. The home shirt of the Dutch team was officially unveiled during the friendly match against France (2-0) at the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16719
• Published on 27/03/14 at 12:59