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©  VfB Stuttgart
Bundesliga: the beer Krombacher extends with VfB Stuttgart until 2019-20

The German beer Krombacher extended its exclusive partnership with VfB Stuttgart (Bundesliga) until the end of the 2019-20 season, the club announced on 19/12/2014. The brand -- related to the club since 2011-12 -- was under contract with Stuttgart until June 2016. Krombacher beer will be sold in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30557
• Published on 29/12/14 at 17:37
©  D.R.
Spain: SIS (data) to provide data of the professional leagues to betting sites

SIS (Satellite Information Services), specialising in data collection for broadcasters and sports betting sites, will offer companies data from the Spanish championships collected since the start of the 2014-15 season, SIS announced on 16/12/2014. SIS signed a three-year partnership in August 2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Betting
• Article # 30558
• Published on 29/12/14 at 16:44
©  D.R.
Turkey: Lukoil, Russian oil producer, becomes a partner of Galatasaray until 2018-19

Lukoil, a Russian oil producer, became a partner of Galatasaray (Turkey) until the end of the 2018-19 season, the club announced on 18/12/2014.Lukoil will receive advertising board visibility at matches at the theTürk Telekom Arena (capacity 52,000) in Istanbul, and a have presence in the media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30562
• Published on 29/12/14 at 11:27
©  D.R.
Germany: the federation extends its partnership with Coca Cola until the end of 2017

The DFB (Deutscher Fußball-Bund, the German Football Federation) renewed its partnership with Coca Cola, the American beverage producer group, until 31/12/2017, announced the federation on 18/12/2014. Coca Cola remains the official beverage of the German national team, and continues its…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities
• Article # 30447
• Published on 23/12/14 at 09:44
©  D.R.
England: Player LENS database to help clubs manage player loans from 01/01/2015,

The Player LENS (Loan Exchange Network System) database, a system to help manage the loans of players on the transfer market, will be available English football clubs from 01/01/2015. Designed in partnership with Opta, the data provider and statistics agency, this collaborative loan network allows…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 30392
• Published on 22/12/14 at 11:00
©  D.R.
World Rugby: Coca Cola Renews Partnership for World Cup 2015 in England

Coca Cola, the American beverage producer and distributor, renewed its partnership with World Rugby, and will be the official sponsor of the 2015 Rugby World Cup in England (from 18/09 to 31/10/2015). Coca Cola will provide soft drinks, its Powerade brand will be the official sports drinks and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 30276
• Published on 18/12/14 at 16:20
©  D.R.
Premier League: launch of Barclays Premier League Works, programme to help disadvantaged youth

The Premier League and its partner and title sponsor, the British bank Barclays, launched the Barclays Premier League Works, a programme that aims to help disadvantaged young people have access to education and vocational training, on 04/12/2014. This educational program, in conjunction with…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility
• Article # 30238
• Published on 18/12/14 at 12:39
©  D.R.
Bundesliga: Linglong Tire (tyres) becomes a partner of VfL Wolfsburg until 2016-17

The Chinese tyre manufacturer Linglong Tires will become a partner of VfL Wolfsburg (Bundesliga) from 01/01/2015, the club announced on 15/12/2014. The contract will expire at the end of the 2016-17 season. The Chinese company will become a top sponsor of the German club. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30168
• Published on 17/12/14 at 14:00
©  D.R.
UK: BT wants to buy the mobile operator EE, partner of Wembley Stadium, for €15.7 billion

The British telecommunications group BT (British Telecom) has commenced exclusive negotiations with its German and French counterparts Deutsche Telekom and Orange to takeover their joint venture EE, the British mobile operator, on 15/12/2014. The duration of the period of negotiations was not…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 30148
• Published on 17/12/14 at 12:45
©  D.R.
Bundesliga: Jako extends as kit supplier of Hannover 96 until 2018-19

The German sports equipment supplier Jako extended its partnership with Hannover 96 (Bundesliga) until 2018-19, the club announced on 15/12/2014. Both parties have been under contract since the 2011-12 season. The contract is estimated at €750 000 per year. Hannover 96 is the only Bundesliga club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 30103
• Published on 16/12/14 at 17:45