Filter by domain
Filter by year
Filter by month
©  FC Santos
Brazil: Huawei becomes shirt sponsor of Santos FC until the end of the 2014 season

Huawei, the Chinese information technology and communications group, became the main shirt sponsor of Santos FC (Brazilian Serie A) until the end of the 2014 season, announced the former club of Pelé and Neymar on 28/10/2014. Huawei replaces Brazilian bank BMG, who was the shirt sponsor during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27451
• Published on 30/10/14 at 09:48
©  D.R.
FIFA: McDonald's continues its partnership with the World Cup until 2022

The American fast food chain McDonald's has extended its partnership with FIFA (Federation Internationale de Football Association) for sponsorship of the World Cup until 2022, announced the international body on 24/10/2014. The contract is estimated at between €20m and €25m per year. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27416
• Published on 29/10/14 at 14:26
©  D.R.
Germany: Saxoprint (printing) could acquire the naming rights to the stadium of Dynamo Dresden

Saxoprint (printing) could acquire the naming rights to the stadium of SG Dynamo Dresden (GER, 3.Bundesliga) from January 2015 to 2017, according to several German media outlets on 28/10/2014. The contract was negotiated by Sportfive Germany. Saxoprint, based in Dresden (Saxony, Germany), also the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27358
• Published on 28/10/14 at 18:25
©  D.R.
MLS: AdvoCare (nutrition) extends as shirt sponsor of FC Dallas until 2020

AdvoCare, a US company specialising in nutrition and health products, will continue as the shirt sponsor for FC Dallas (Major League Soccer) until the end of the 2020 season, the franchise announced on 24/10/2014. The contract is estimated at €1.8 million per year. The Texas company also retains…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27356
• Published on 28/10/14 at 17:00
©  Real Madrid
Real Madrid: IPIC, UAE investment company, becomes partner, should get stadium naming rights

IPIC (International Petroleum Investment Company), a UAE investment fund 100% owned by the emirate of Abu Dhabi (UAE) and managed by members of the royal family, officially became a partner of Real Madrid CF (Liga BBVA), announced the club on 28/10/2014."This alliance will help us to be better and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27351
• Published on 28/10/14 at 16:30
©  Coca-Cola
Coca-Cola: Marcos de Quinto will succeed Joe Tripodi as chief of marketing on 01/01/2015

The Spaniard Marcos de Quinto was appointed the chief marketing and commercial officer of Coca-Cola, announced the American beverage producer group on 23/10/2014. He will take office on 01/01/2015. Marcos de Quinto, president of Coca-Cola Iberia and vice-president of Coca-Cola Europe since January…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27335
• Published on 28/10/14 at 13:30
©  Manchester United
Premier League: Chinese company IVC (nutrition) becomes a regional partner of Manchester United

IVC, the Chinese company specialising in nutrition products, became a regional partner of Manchester United FC (Barclays Premier League), the club announced on 27/10/2014. The multi-year contract covers at least the 2014-15, 2015-16 and 2016-17 seasons. The company, founded in 1955, is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27311
• Published on 28/10/14 at 11:02
©  D.R.
Ligue 1: Kia launches viral video for its 10-year partnership with Girondins de Bordeaux

Kia, the Korean car manufacturer and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), has launched a viral video to celebrate its 10 year partnership with the Bordeaux club on 23/10/14. The video is distributed via Kia digital media (Facebook, Twitter, Youtube), and debuted on 23/10/14…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 27290
• Published on 27/10/14 at 18:00
©  Orange
Ligue 1: Orange launches "money can't buy" campaign to fans with the "Dream Machine"

The telecom company Orange activated its partnerships throughout Ligue 1 (and with players outside Ligue 1) with the "Dream Machine," a platform offering prizes "money can't buy" to fans via its page on Facebook "Le 12ème homme" ("The 12th man") on 23/10/2014.During the 2013-14 season, Orange will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27268
• Published on 27/10/14 at 16:00
Premier League: Markets.com becomes official trading partner of Arsenal for 2014-15

The online trading company Markets.com has become an official partner of Arsenal FC (Barclays Premier League) for the 2014-15 season, the club announced on 23/10/2014. Markets.com, which receives image rights to the club in a number of territories, but mainly wants to focus its communications in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27247
• Published on 27/10/14 at 11:36