USA: new NBA media rights deal includes jersey sponsorship revenue for TV partners

The NBA's (National Basketball Association, USA-CAN) new media rights deal with the pay-TV channels ESPN, part of the Disney group, and Turner, part of the Time Warner group, includes the possibility of the league's TV partners receiving a portion of the revenues from any future jersey sponsorship…

Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar…

Bundesliga: Lotto to replace Nike as equipment supplier of FSV Mainz 05 for 2015-16

Lotto Sport Italia to replace Nike as equipment supplier of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, according to several German media outlets on 16/10/2014. The American brand has equipped the club since the 2008-09 season. Lotto was under contract with FSV Mainz 05 between 2001 and…

Bundesliga: Turkish Airlines becomes a partner of Hannover 96 in 2014-15

Turkish Airlines became a partner of Hannover 96 (Bundesliga) for at least the 2014-15 season, the club announced on 10/16/2014. The contract may also cover the 2015-16 and 2016-17 seasons, and was reached in collaboration with Sportfive Germany, the marketing agency of the club. The partnership…

Bundesliga: Frankfurter Sparkasse (bank) partners with Eintracht Frankfurt until 2016-17

Frankfurter Sparkasse, a bank based in Frankfurt (GER), has partnered with Eintracht Frankfurt (Bundesliga) until the end of the 2016-2017 season, the club announced on 16/10/2014. The contract was negotiated by the marketing agency of the club, Sportfive Germany. Frankfurter Sparkasse will aim to…

Business Agenda

Dates of upcoming seminars, workshops and professional meetings in the football industry. The schedule can be updated with dates of your events, to be forwarded to: football@newstank.eu

Ligue 1: EA Sports extends contract with Paris Saint-Germain until 2016-17

The video game developer EA Sports extended its partnership with Paris Saint-Germain (Ligue 1) until the end of the 2016-17 season, the club announced on 16/10/2014. EA Sports will introduce different promotions, such as the organisation of virtual matches on the edge of the Parc des Princes…

Top 5: progression of transfer spending in the summer market from 2005 to 2014

Premier League: Vietnamobile becomes regional partner of Chelsea FC until 2016-17

The mobile operator Vietnamobile became a regional partner of Chelsea (Barclays Premier League) until the end of the 2016-17 season, the club announced on 13/10/2014. The company, founded in 2009, will be the exclusive telecom partner of the London club on Vietnamese territory. Vietnamobile will…

Liga: El Ganso (clothing) extends contract with Valencia CF in 2014-15

El Ganso, a Spanish clothing brand, extended its partnership with Valencia CF (Liga BBVA) for the 2014-15 season, the club announced on 14/10/2014. El Ganso has been linked with the club since the 2012-13 season. The brand will provide clothing and shoes to the club's players and staff, and be…