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©  NBA
USA: new NBA media rights deal includes jersey sponsorship revenue for TV partners

The NBA's (National Basketball Association, USA-CAN) new media rights deal with the pay-TV channels ESPN, part of the Disney group, and Turner, part of the Time Warner group, includes the possibility of the league's TV partners receiving a portion of the revenues from any future jersey sponsorship…

Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners
• Article # 26681
• Published on 17/10/14 at 19:50

©  D.R.
Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26779
• Published on 17/10/14 at 15:30

Bundesliga: Lotto to replace Nike as equipment supplier of FSV Mainz 05 for 2015-16

Lotto Sport Italia to replace Nike as equipment supplier of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, according to several German media outlets on 16/10/2014. The American brand has equipped the club since the 2008-09 season. Lotto was under contract with FSV Mainz 05 between 2001 and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 26764
• Published on 17/10/14 at 12:45

Bundesliga: Turkish Airlines becomes a partner of Hannover 96 in 2014-15

Turkish Airlines became a partner of Hannover 96 (Bundesliga) for at least the 2014-15 season, the club announced on 10/16/2014. The contract may also cover the 2015-16 and 2016-17 seasons, and was reached in collaboration with Sportfive Germany, the marketing agency of the club. The partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26751
• Published on 17/10/14 at 12:06

Bundesliga: Frankfurter Sparkasse (bank) partners with Eintracht Frankfurt until 2016-17

Frankfurter Sparkasse, a bank based in Frankfurt (GER), has partnered with Eintracht Frankfurt (Bundesliga) until the end of the 2016-2017 season, the club announced on 16/10/2014. The contract was negotiated by the marketing agency of the club, Sportfive Germany. Frankfurter Sparkasse will aim to…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26739
• Published on 17/10/14 at 11:30

Business Agenda

Dates of upcoming seminars, workshops and professional meetings in the football industry. The schedule can be updated with dates of your events, to be forwarded to: football@newstank.eu

Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 7327
• Published on 17/10/14 at 10:47

©  Paris SG
Ligue 1: EA Sports extends contract with Paris Saint-Germain until 2016-17

The video game developer EA Sports extended its partnership with Paris Saint-Germain (Ligue 1) until the end of the 2016-17 season, the club announced on 16/10/2014. EA Sports will introduce different promotions, such as the organisation of virtual matches on the edge of the Parc des Princes…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 26740
• Published on 17/10/14 at 10:16

Top 5: progression of transfer spending in the summer market from 2005 to 2014
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79614
• Published on 16/10/14 at 19:24

Premier League: Vietnamobile becomes regional partner of Chelsea FC until 2016-17

The mobile operator Vietnamobile became a regional partner of Chelsea (Barclays Premier League) until the end of the 2016-17 season, the club announced on 13/10/2014. The company, founded in 2009, will be the exclusive telecom partner of the London club on Vietnamese territory. Vietnamobile will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26705
• Published on 16/10/14 at 15:59

©  LAZARO DELA PENYA
Liga: El Ganso (clothing) extends contract with Valencia CF in 2014-15

El Ganso, a Spanish clothing brand, extended its partnership with Valencia CF (Liga BBVA) for the 2014-15 season, the club announced on 14/10/2014. El Ganso has been linked with the club since the 2012-13 season. The brand will provide clothing and shoes to the club's players and staff, and be…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26660
• Published on 16/10/14 at 10:26

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