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©  D.R.
Liga BBVA: beer brand Estrella Damm continues with FC Barcelona until 2017-18

The Spanish beer brand Estrella Damm extended its partnership with FC Barcelona (Liga BBVA) until the end of the 2017-18 season, the club announced on 09/10/2014. The brewer remains a premium sponsor of Barça. Estrella Damm retains its visibility on the advertising boards at Camp Nou. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26490
• Published on 13/10/14 at 17:58
©  D.R.
Serie A: CAA Sports tasked with finding a shirt sponsor for AS Roma in 2014-15 and 2015-16

CAA Sports, a subsidiary of the American Creative Artists Agency, has been tasked with finding a main shirt sponsor for AS Roma (Serie A TIM) for the 2014-15 and 2015-16 seasons, the club announced on 12/10/2014. AS Roma seeks an annual contract of at least €10m. CAA Sports had already been chosen…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26455
• Published on 13/10/14 at 14:59
©  D.R.
Bundesliga: Chinese tyre company Linglong Tire partners with Werder Bremen for 2014-15

The Chinese tyre company Linglong Tire has partnered with the Werder Bremen (Bundesliga) for the 2014-15 season, the club announced on 06/10/2014. Linglong Tire receives advertising board exposure in the Weser Stadion (capacity 42,500) and hospitality packages. The contract is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26301
• Published on 09/10/14 at 11:36
©  D.R.
Nissan: Andreas Sigl appointed director of global brand and sponsorship strategy

The German Andreas Sigl became the director of global brand and sponsorship strategy for Nissan, the Japanese automaker told News Tank on 07/10/2014.In this newly created position, Andreas Sigl will be responsible for Nissan's partnerships, including the Champions League, Manchester City (Barclays…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 26291
• Published on 09/10/14 at 11:05
©  D.R.
Ligue 1: SOS Malus (auto insurance) becomes back of the shirt sponsor of SM Caen until 2016-17

SOS Malus, a French automobile insurance company, became a partner of SM Caen (Ligue 1) until the end of the 2016-17 season, the club announced on 02/10/2014. Sportfive collaborated on the signing of this agreement. The Malus SOS logo will be on the back of the shirt of the Normandy club, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26295
• Published on 09/10/14 at 10:00
©  Puressentiel
Ligue 1: Puressentiel (Health Products) continues with Paris Saint-Germain until June 2016

Puressentiel, a French manufacturer of healthcare products, extended its contract as an official supplier of Paris Saint-Germain (Ligue 1) until June 2016, the club announced on 08/10/2014. The partnership began in the 2011-12 season. Puressentiel receives advertising board exposure and image…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26273
• Published on 08/10/14 at 17:45
Premier League: Swansea City, 4th club sponsored by the betting operator William Hill in 2014-15

The Welsh club Swansea City became the fourth Barclays Premier League club sponsored by the betting operator William Hill for the 2014-15 season, announced the company on 06/10/2014. The UK operator is also under contract with Aston Villa, Crystal Palace and Southampton. The four partnerships have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 26244
• Published on 08/10/14 at 13:05
Ligue 1: Yezz (smartphone maker) becomes shirt sleeve sponsor of LOSC Lille for 2014-15

Yezz, the American manufacturer of smartphones and tablets, became the shirt sleeve sponsor of LOSC Lille (Ligue 1) for the 2014-15 season, the club announced on 07/10/2014. The contract was negotiated by the Infront Sports & Media agency. The American brand is present in over 35 distribution…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26210
• Published on 08/10/14 at 10:23
©  Museos Deportivos
"A football museum is primarily a tourist business" (N. Lopez Fagundez, Museos Deportivos)

"A football museum is primarily a tourist business," said Nicolas Lopez Fagundez, the development director of Museos Deportivos, an Argentine public company specialising in the design of sports museums, to News Tank on 15/09/2014. The company designed and built, among others, museums for Boca…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 26003
• Published on 07/10/14 at 15:44
©  D.R.
Ligue 1: Paris Saint-Germain and Huawei launch the #Parismeltingspot initiative

Huawei, the Chinese information technology and communications group, and Paris Saint-Germain (Ligue 1) have launched the #Parismeltingspot social network initiative for the match against AS Monaco (1-1, Matchday 9 of Ligue 1), on 05/10/2014.The programme, created by the La Fourmi agency, seeks to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 26160
• Published on 07/10/14 at 15:02