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©  Leicester City
Premier League: Sytner (car dealership) extends with Leicester City for 2014-15

The Sytner automobile dealership extended its sponsorship deal with Leicester City FC (Barclays Premier League) for the 2014-15 season, the club announced on 14/10/2014. The official dealership of Leicester has supported the club since the 2013-14 season. Sytner distributes the BMW and Mini…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26639
• Published on 15/10/14 at 16:59
©  D.R.
MLS: Alaska Airlines extends as shirt sponsor of the Portland Timbers, Ivy Funds with Kansas City

The airline Alaska Airlines extended its shirt sponsorship of the Portland Timbers (MLS) until 2015, and Ivy Funds, a financial services company, has extended its shirt partnership with Sporting Kansas City (MLS) until 2022, the respective clubs announced on 13/10/2014. Financial terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26625
• Published on 15/10/14 at 15:20
©  D.R.
Continental extends with the Dutch Federation and partners with the Chinese Federation

Continental, the German tyre manufacturer, extended its partnership to 2018 with the KNVB (Dutch Federation) on 10/10/2014, and became a partner of the CFA (Chinese Federation) until 2018 on 14/10/2014.Continental has been associated with the KNVB since the 2010-11 season, and the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 26611
• Published on 15/10/14 at 12:14
©  D.R.
Manchester United: Premier League refuses the club a second sponsor on the back of shirt

The Premier League have refused the request of Manchester United to wear a second sponsor on the back of the shirt, announced the British newspaper The Times on 10/10/2014. Sponsorship on the back of the shirt is prohibited by the rules of the Premier League, but is allowed during fixtures of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26596
• Published on 15/10/14 at 09:59
USA: Heineken to replace Budweiser as the official beer of MLS for 2015-2018

The Dutch Heineken group will replace the American brand Budweiser as the official beer of MLS (Major League Soccer) from 2015 to 2018, according to American newspaper The Wall Street Journal on 14/10/2014. Heineken will pay an estimated $3m (€2.37), nearly triple the annual Budweiser contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 26578
• Published on 14/10/14 at 18:12
©  Commerzbank Arena
Bundesliga: Commerzbank expected to retain the naming rights of the stadium in Frankfurt until 2020

The German bank Commerzbank is expected to extends its contract for naming rights to the stadium in Frankfurt (capacity 50,300) until 2020, according to several German media outlets on 13/10/2014.The naming contract, which currently expires in July 2015, would be extended for five seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 26556
• Published on 14/10/14 at 15:59
©  BVB
Bundesliga: Capri-Sonne (drinks) becomes a partner of Borussia Dortmund for 2014-15

The juice drink brand Capri-Sonne became a partner of Borussia Dortmund (Bundesliga) for the 2014-15 season, the club announced on 11/10/2014.Capri-Sonne wants to introduce different contests and operations for children in the Rewe Familienblock (a 1500-seat stand reserved for families, named…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26547
• Published on 14/10/14 at 14:29
©  Heineken
Rugby: Heineken the first official partner of the EPRC, the new organiser of European competitions

The Dutch brewer Heineken has become the first official partner of the EPRC (European Professional Rugby Club), the organiser of the European rugby competitions, on 06/10/2014. The agreement, which runs until 2017-18, concerns the two major European rugby competitions: the European Rugby Champions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 26535
• Published on 14/10/14 at 12:28
Bundesliga: Infront extends as marketing agency of Werder Bremen until 2028-29

Infront Sports & Media, the Swiss agency for media and marketing rights, extended its contract as the exclusive marketing agency of Werder Bremen (Bundesliga) until the end of the 2028-29 season, the club announced on 12/10/2014.Infront will market the shirt space of the club and the Weser Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26518
• Published on 14/10/14 at 10:30
©  D.R.
Spain: Sockatyes becomes a partner of the LFP and allows clubs to have sponsors on socks

The British company Sockatyes has partnered with the LFP (Spanish Professional Football League) and will allows club, through its technology using elastic plastic bands, to wear sponsors on the socks of players during matches of the Liga BBVA and the Liga Adelante (Spanish second division)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26505
• Published on 13/10/14 at 19:46