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Italy: Infront Sports & Media is now a commerical advisor to the Italian Federation until 2018

Infront Sports & Media is now a commercial advisor to the FIGC (Federazione Italiana Giuoco Calcio, the Italian Football Federation) until 2018, announced the federation on 23/10/2014. Infront will work alongside Gruppo 24 Ore, the Italian media outlet specialising in economic and financial…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27211
• Published on 24/10/14 at 17:45
©  D.R.
Champions League: car rental company Hertz becomes logistical partner of Nissan for 2014-15

Hertz International, the world leader in car rental, has become the exclusive logistical partner of the Japanese automaker Nissan for the 2014-15 Champions League, announced Hertz on 21/10/2014. Hertz will provide transportation to the stadium for official members of UEFA (Union of European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27145
• Published on 24/10/14 at 11:16
©  D.R.
Ligue 1: EA Sports extends with LOSC Lille, Bordeaux, Marseille and Lyon until 2016-17

The video game maker EA Sports extended its partnership with LOSC Lille, Girondins de Bordeaux, Olympique de Marseille and Olympique Lyonnais (Ligue 1) until the end of the 2016-17 season, the company announced on 23/10/2014. EA Sports had already announced an extension for the same duration with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 27127
• Published on 23/10/14 at 17:50
©  NTF
Euro 2016: Do & Co, Hédiard and Joël Robuchon obtain "the production of the hospitality program"

Do & Co (an Austrian company specialising in event management), Hédiard (French delicatessen) and the French chef Joël Robuchon have obtained the rights for "the production of the hospitality program" for Euro 2016 (France, 10/06 to 10/07/2016), announced the EURO 2016 SAS, the organiser of the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities
• Article # 26991
• Published on 22/10/14 at 16:33
©  FSV Mainz
Bundesliga: Chinese tyre company Linglong Tire partners with FSV Mainz for 2014-15

The Chinese tyre company Linglong Tire has partnered with 1. FSV Mainz 05 (Bundesliga) for the 2014-15 season, the club announced on 20/10/2014.Linglong Tire receives advertising board visibility at the Coface Arena (capacity 34,000) and hospitality packages. The contract is estimated at €200,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26992
• Published on 22/10/14 at 11:51
©  D.R.
Adidas: investment company Jynwel Capital submits offer to buy Reebok for €1.71 billion

Jynwel Capital, an investment company based in Hong Kong and Abu Dhabi (UAE), have sent an unsolicited offer of $2.2bn (€1.71bn) to the Adidas group to buy the Reebok brand, announced the American newspaper The Wall Street Journal on 20/10/2014.Adidas acquired Reebok for over €3bn in 2006, almost…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 26944
• Published on 21/10/14 at 16:10
©  D.R.
La Liga: Barcelona will submit the extension with Qatar Airways to a vote of its socios in 2015

FC Barcelona (Liga BBVA) will submit for approval the shirt sponsorship contract extension with the airline Qatar Ariways for the 2016-17 season to a vote of the club's socios, and possibly the arrival of a new advertiser, at the club's 2015 annual general meeting, announced Josep Maria Bartomeu…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26881
• Published on 20/10/14 at 18:31
©  News Tank Football
Ligue 1: Orange, until 2017-18, and Blue Habitat, for 2014-15, partner with FC Metz

The telecom group Orange and real estate group Blue Habitat have partnered with FC Metz (Ligue 1) on 18/10/2014 for the club's home fixture against Rennes (0-0, Matchday 10 of Ligue 1). Orange will be a major partner of the club for four seasons (2014-15 to 2017-18), while Blue Habitat joins FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26861
• Published on 20/10/14 at 16:30
©  D.R.
Ligue 1: Sport & Co Tobled advertising board LED solution present in 16 stadiums in 2014-15

Sport & Co, a sports marketing agency based in Boulogne-Billancourt (France), launched a new Tobled solution for advertising boards with "Toblerone"-style LED panels behind the goals in August 2014. "16 clubs in Ligue 1 (all except Paris Saint-Germain, AS Monaco, FC Nantes and EA Guingamp) have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26857
• Published on 20/10/14 at 15:45
©  D.R.
La Liga: East United (investment group) becomes shirt sponsor of Levante until 2016-17

East United, a combined Australian and South Korean investment group, became the shirt sponsor of Levante UD (Liga BBVA) until 2016-17, the club announced on 16/10/2014. The contract has a clause to stop the partnership if the club is relegated to the Liga Adelante (Spanish second division). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26819
• Published on 20/10/14 at 09:36