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©  D.R.
FIFA: Emirates ends its partnership in late 2014, Sony not likely to extend either

"Emirates can confirm that a decision has been made not to renew the sponsorship agreement with FIFA (Federation Internationale de Football Association) past 2014," stated the airline company based in Dubai (UAE). "This decision was made following an evaluation of FIFA's contract proposal which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27727
• Published on 04/11/14 at 18:00
©  D.R.
NBA: Kia (automobile) and BBVA (bank) renew their partnerships with the league in 2015

Kia, the Korean automaker and official sponsor of the NBA (National Basketball Association) since 2009, renewed its contract with the league for at least three years, the company announced on 18/10/2014. Kia will become the official supplier of "luxury cars" in the NBA. The brand gets visibility…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27647
• Published on 03/11/14 at 18:35
©  Parma FC
Serie A: Piazza Italia (online sales) becomes the back of the shirt sponsor of Parma FC for 2014-15

Piazza Italia, a website platform for online sales for clothing brands, became the back of the shirt sponsor of Parma FC (Serie A TIM) for the 2014-15 season, the club announced on 20/10/2014.Piazza Italia is the third shirt sponsor of the club, after the vacuum cleaner brand Foletto as the main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27610
• Published on 03/11/14 at 12:30
©  Erima
Bundesliga: FC Köln and Erima launch a special shirt for the 2015 carnival of the city

The German sports equipment supplier Erima and 1. FC Köln (Bundesliga) will launched a special shirt for the carnival of the city on 30/10/2014. The limited edition shirt, celebrating the festival which will take place from 12 to 18/02/2015, priced, as of its launch date on 04/11/2014, at €89.95…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27544
• Published on 31/10/14 at 13:12
©  D.R.
Bundesliga: Expert, electronics distributor, extends with Hannover 96 until 2016

Expert, a German electronic products distributor, extended its partnership with Hannover 96 (Bundesliga) until the end of 2015-16 season, the club announced on 29/10/2014. The contract was made in collaboration with Sportfive Germany, the marketing agency of the club.The contract includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27532
• Published on 31/10/14 at 11:43
©  D.R.
Denmark: Alka (insurance) becomes the title sponsor of the Danish Superliga until 2017-18

Alka, the leading Danish insurance company, will be the title sponsor of the Superliga (Danish first division) from 01/01/2015 to the end of the 2017-18 season, announced Alka on 29/10/2014. The contract amounts to €1.6m per year, and includes an options to extend for one and/or up to three…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27515
• Published on 31/10/14 at 09:45
©  West Ham
Premier League: ICU Label (music label) joins West Ham United for the 2014-15 season

The ICU music label became the official music supplier to West Ham United FC (Barclays Premier League) for the 2014-15 season, the club announced on 29/10/2014. Harper, an ICU Label artist, will do concerts "throughout the season," at the meetings of the Hammers at Boleyn Ground (35 000 places…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27497
• Published on 30/10/14 at 17:15
©  D.R.
Premier League: Chi Limited (drinks) becomes a regional partner of Manchester United in Nigeria

The drinks brand Chi Limited became a regional partner of Manchester United FC (Barclays Premier League) in Nigeria, announced the club on 28/10/2014. The beverage market leader in Nigeria can use the image of the Red Devils to their advertising campaigns. The club logo will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27476
• Published on 30/10/14 at 14:30
©  IMG
IMG: Thierry Vincenty succeeds Régis Brunet as CEO of IMG France

Thierry Vincenty has become the CEO of IMG France, the French subsidiary of the US marketing and media rights agency IMG, he told News Tank on 29/10/2014. He replaces Régis Brunet, who is leaving the group. "Our goals are to develop the various activities of IMG France, particularly in the field…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 27470
• Published on 30/10/14 at 13:10
©  RSC Anderlecht
Belgium: Allianz becomes partner of RSC Anderlecht until 2016-17

The German insurance company Allianz became a partner of RSC Anderlecht (Jupiler League, BEL) until the end of the 2016-17 season, the club announced on 24/10/2014. Allianz receives advertising board visibility during matches at the Constant Vanden Stock Stadium (capacity 26,300) in Brussels, as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27466
• Published on 30/10/14 at 11:59