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©  D.R.
England: SkyBet "Transfer Fund" operation ends on 08/12/2014, Football League clubs add promotions

The "Transfer Fund" operation, launched by the British online sports betting operator SkyBet, and which enables fans the chance to win £250,000 (approximately €315,000) to be used by their favourite Football League (English 2nd, 3rd, and 4th divisions) club for transfers in the January 2015…
Domain(s): Sponsors & Partners
• Category(ies): Transfer Market, Betting
• Article # 28847
• Published on 25/11/14 at 18:59
©  Liverpool FC
Premier League: Betfair (online betting) partners with Liverpool in 6 European countries in 2014-15

The British betting operator Betfair operato, became the exclusive partner of Liverpool FC (Barclays Premier League) in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy for the 2014-15 season, the club announced on 25/11/2014. Betfair is the third betting operator to become a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 28888
• Published on 25/11/14 at 16:40
©  FC Barcelone
La Liga: Castle Beer (South Africa) extends its regional contract with FC Barcelona

Castle Beer, a South African beer brand, extended its regional partnership with FC Barcelona (Liga BBVA) until 2015-16, the club announced on 19/11/2014. The two sides have been linked since July 2013. The brand, owned by the British group SAB Miller, will use the image of the club in the Kenyan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28775
• Published on 24/11/14 at 12:15
©  D.R.
MLS: Avaya gets the naming rights of the new stadium of the San Jose Earthquakes until 2024

Avaya, a telecom company, received the naming rights of the future home of the San Jose Earthquakes (MLS, USA-CAN), announced the club on 19/11/2014. The enclosure (capacity 18,000) will be inaugurated in March 2015 during the launch of the new MLS season. The contract is valued at €1.5m per year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 28764
• Published on 24/11/14 at 10:59
©  Arsenal
Premier League: Capital Bank Kazakhstan becomes regional partner of Arsenal until 2016-17

Capital Bank Kazakhstan became a regional partner of Arsenal FC (Barclays Premier League) until the end of the 2016-17 season, the club announced on 21/11/2014. The bank, an exclusive partner of the club in Kazakhstan, will offer co-branded credit cards to its customers and implement contests to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28750
• Published on 24/11/14 at 10:21
2.Bundesliga: Macron will be the supplier of FC Union Berlin from 2015-16

The Italian sports equipment brand Macron will equip 1. FC Union Berlin (2.Bundesliga) from the 2015-16 season, the club announced on 19/11/2014. Macron replaces German brand Uhlsport, who are under contract with the Berlin club in 2014-15. The Italian brand will also equip TSV 1860 Munich…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 28727
• Published on 21/11/14 at 18:44
©  D.R.
Ukraine: Sportradar (sports information) partners with the Ukrainian Premier League until 2018

Sportradar, a company specialising in monitoring and providing sports betting data, became the official partner of the Ukrainian Premier League until the end of the 2017-18 season, announced the company on 06/11/2014. Sportradar will offer statistical data for the Premier League championship, the…
Domain(s): Sponsors & Partners
• Article # 28710
• Published on 21/11/14 at 15:25
©  D.R.
Eredivisie: ABN Amro bank becomes sponsor of Ajax until June 2018 (€2.5m / year)

ABN Amro bank partnered with Ajax Amsterdam (Eredivisie) until June 2018, the club announced on 20/11/2014. ABN Amro becomes an official partner of the club, as well as the shirt sponsor of the club's youth teams and the women's section of Ajax. The Dutch bank was the shirt sponsor of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28665
• Published on 21/11/14 at 10:05
©  D.R.
Scotland: UK chocolate brand Mars extends its partnership with the Federation until 2018

The UK chocolate brand Mars extended its partnership with the Scottish FA for four years, announced the federation on 18/11/2014. Both parties have been linked since 2011, and now until July 2018. The Mars brand is also an official partner of the Scottish national team directly, as well as also…
Domain(s): Sponsors & Partners
• Article # 28652
• Published on 20/11/14 at 19:04
©  AFP
Euro 2016: SNCF should become national sponsor, Credit Agricole bank in negotiations

The SNCF (the French national railway company) should become a national sponsor of Euro 2016 (France, from 10/06 to 10/07/2016), and the French bank Credit Agricole is currently negotiating with UEFA to get the same position, according to News Tank sources on 19/11/2014.The two companies could…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 28611
• Published on 20/11/14 at 15:10