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©  D.R.
Puma: Stefano Caroti resigns as commercial director, replaced by Björn Gulden

The Italian Stefano Caroti will leave his post of commercial director of Puma, the German sports equipment manufacturer, announced the company on 05/12/2014. The executive will leave his post on 31/12/2014 and will be replaced temporarily by Björn Gulden, CEO of Puma, from 01/01/2015.Stefano…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 29704
• Published on 09/12/14 at 18:07
©  D.R.
Brazil: Penalty to replace Nike as equipment supplier of Esporte Clube Bahia (Serie A) in 2015

The Brazilian brand Penalty will replace Nike as the equipment supplier of Esporte Clube Bahia (Brazilian Serie A) in 2015, the club announced on 01/12/2014. This four-year contract will expire at the end of the 2018 season. Penalty has been under contract with the club between 1995 and 2004. EC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 29648
• Published on 09/12/14 at 10:00
©  D.R.
Sweden: Lagardère Unlimited obtains management of the Friends Arena in Stockholm until 2025

Lagardère Unlimited Stadium Solutions, a subsidiary of media rights and sports marketing agency Lagardère, received the management and operation of the Friends Arena (capacity 50,000) in Stockholm from 01/01/2015 until 2025, the parties announced on 08/12/2014. The enclosure, located in Solna, a…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 29598
• Published on 08/12/14 at 16:14
©  CAA Eleven
UEFA: CAA Eleven in charge of TV and commercial rights for international competitions until 2022

UEFA (Union of European Football Associations) has extended, until 2022, its collaboration with CAA Eleven, the agency that manages the centralised marketing of audiovisual rights for national team competitions organised by the European body, on 04/12/2014. Over the period 2018-2022, CAA Eleven…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Authorities, …
• Article # 29596
• Published on 08/12/14 at 15:04
©  D.R.
France: Orange official partner, without naming rights, of Marseille's Stade Velodrome until 2017

The French telecom group Orange became official partner of the newly renovated Stade Velodrome (capacity 67,000) in Marseille, announced Arema, a subsidiary of Bouygues Construction and operator of the stadium, on 05/12/2014. The three-year contract will end in 2017. Orange gets the visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 29523
• Published on 05/12/14 at 16:15
©  D.R.
Pavegen Systems: "Euro 2016 is a rare opportunity for new technologies" (L. Kemball-Cook)

"The opportunity that the Euro 2016 provides with the construction of new stadiums is a rare opportunity for the inclusion of new technologies and renewable energy alternatives which will be in place for generations to come," said Laurence Kemball-Cook, CEO and founder of Pavegen Systems, to News…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 29438
• Published on 05/12/14 at 09:58
©  D.R.
Serie A: Acea (energy) and Uliveto (water) become partners of SS Lazio in 2014-15

Acea Energia, an Italian company in the water, energy and the environment sector, and the mineral water brand Uliveto became partners of SS Lazio (Serie A TIM) for the 2014- 15 season, the club announced on 04/12/2014.The companies get visibility on advertising boards during matches at the Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29458
• Published on 04/12/14 at 17:20
©  FCB
Liga BBVA: Beko launch viral video to activate its partnership with FC Barcelona

The Turkish home appliance brand Beko launched a viral video to activate its partnership with FC Barcelona (Liga BBVA) on 02/12/2014.The spot, titled "Every partnership begins with A hello", shows several Barça players including Lionel Messi, Luis Suarez, Andres Iniesta, Gerard Pique and Ivan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29450
• Published on 04/12/14 at 16:14
©  BSkyB
UK: Sky sells 75% of its sports betting subsidiary Sky Bet to CVC Capital Partners for €764m

The British pay-TV group Sky plc has initially sold 75% of its stake in Sky Bet, its sports betting and online gambling operator, to the private equity firm CVC Capital Partners on 04/12/2014. The initial value of the transaction amounted to £600m (€764m), which calculates to a Sky Bet company…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 29428
• Published on 04/12/14 at 12:59
©  D.R.
MLS: The PrivateBank becomes the naming partner for the training ground of the Chicago Fire

The PrivateBank, a bank based in Chicago (USA), now holds the naming rights to the training ground of the Chicago Fire (MLS, USA-CAN) for "several seasons," announced the franchise on 02/12/2014. The "PrivateBank Pitch" is an innovative inflatable structure that can make a simple field a indoor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 29402
• Published on 04/12/14 at 10:58