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©  D.R.
Spain: Yogures Pascual, yogurt brand, becomes sponsor of Spanish LFP through 2016-17

Yogures Pascual, the Spanish yogurt brand, became a sponsor of the Spanish LFP (Professional Football League) through 2016-17, the league announced on 15/09/2014.The Spanish brand is now the "official yogurt of La Liga" in 26 countries in Africa, Asia and in the Americas. The LFP's logo will also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25350
• Published on 22/09/14 at 11:08
©  D.R.
Ligue 1: Hugo Boss becomes the official tailor of Paris Saint-Germain for 2014-15

The German brand Hugo Boss has become the official tailor of Paris Saint-Germain (Ligue 1) for the 2014-15 season, the club announced on 18/09/2014.Hugo Boss replaces Berlutti, a brand of the LVMH group, as a partner of the club in 2013-14. For all official travel in France and abroad, the players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25345
• Published on 22/09/14 at 09:58
Serie A TIM: Hotpoint (household appliances) becomes sponsor of AC Milan for 2014-15

Hotpoint, a brand that specialises in household appliances and owned by the Italian group Indesit, became a partner of AC Milan (Serie A TIM) for 2014-15, the club announced on 18/09/2014. The partnership was finalised in collaboration with Infront Italy agency.The brand Hotpoint, which wants to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25300
• Published on 19/09/14 at 15:48
©  D.R.
Liga BBVA: the Chinese group Huawei becomes shirt sleeve sponsor of Atlético Madrid until 2015-16

Huawei, the Chinese electronics and telecommunications group, has become a shirt sleeve sponsor of Atlético Madrid (Liga BBVA) until the end of the 2015-16 season, the club announced on 18/09/2014. Huawei's logo will also appear on training outfits of the 2013-14 Spanish champions. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25296
• Published on 19/09/14 at 12:51
©  D.R.
Spain: Korean tyre manufacturer Kumho Tyres partners with Liga BBVA for 2014-15

The Korean tyre manufacturer Kumho Tyres became a partner of the Liga BBVA for the 2014-15 season, the Spanish LFP (Professional Football League) announced on 13/09/2014.The logo of Kumho Tyres will be displayed on the advertising boards and behind the goal-posts during each fixture of the 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25277
• Published on 19/09/14 at 10:58
©  D.R.
Premier League: Maybank extends regional partnership with Manchester United through 2018-19

The Malaysian bank Maybank extended its regional partnership with Manchester United (Barclays Premier League) through 2018-19, the club announced on 18/09/2014. The company has been a sponsor of MU since 2011.Maybank is the English club's exclusive bank in Malaysia, Singapore and in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25254
• Published on 18/09/14 at 17:58
©  D.R.
Brazil: MRV Engenharia (building sector) extends contract with Atletico Mineiro until 2017

MRV Engenharia, a Brazilian company in the construction sector, extended its partnership with Atletico Mineiro (Brazilian Serie A) until the end of the 2017 season, the company announced on 15/09/2014.MRV has been a sponsor of the club since 2005. The company logo will remain present on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25229
• Published on 18/09/14 at 15:55
©  Galatasaray
Turkey: Huawei becomes shirt sponsor of Galatasaray in Süper Lig in 2014-15

Huawei, the Chinese group that specialises in information and communications technologies, became the shirt sponsor of Galatasaray (Turkey) for the 2014-15 Süper Lig (Turkish top division) fixtures, the club announced on 17/09/2014.The contract, which also ensures that the Chinese brand will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25199
• Published on 18/09/14 at 10:40
©  D.R.
Serie A TIM: American tyre manufacturer Goodyear extends contract with Juventus through 2016-17

The American tyre manufacturer Goodyear extended its contract with Juventus (Serie A TIM) through 2016-17, the club announced on 16/09/2014.The new partnership includes greater collaboration on social networks. The manufacturer wants to build on the international popularity of the Italian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25190
• Published on 17/09/14 at 18:50
©  D.R.
Premier League: William Lawson’s becomes official whiskey partner of Chelsea FC in 2014-15

The brand William Lawson’s became the official whiskey partner of Chelsea FC (Barclays Premier League) in 2014-15, the club announced on 09/09/2014.The brand, which belongs to the Bacardi Limited group, obtains the status of exclusive regional partner in the drinks sector in the United Kingdom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25141
• Published on 17/09/14 at 11:30