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©  Puma
Puma: Lars Sorensen (DKN) replaces Andy Koehler as COO

Lars Sorensen (DKN) was appointed Chief Operating Officer of Puma, announced the German sports brand on 01/08/2014. He is replacing Andy Koehler, who had the role since 01/06/2013 and left the company for personal reasons.Lars Sorensen joined Puma in November 2013 as global director business…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 23539
• Published on 11/08/14 at 12:32
©  FCB
Liga BBVA: Dailymotion becomes FC Barcelona's exclusive video streaming platform

Dailymotion, the French online video streaming platform, has become FC Barcelona's (Liga BBVA) exclusive video platform, the club announced on 06/08/2014.Barça's official page on Dailymotion will feature videos and exclusive contents for its fans. The club also expects to increase the number of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 23479
• Published on 11/08/14 at 12:23
©  D.R.
George Bodenheimer, former ESPN president, appointed at board of directors of Under Armour

Georges Bodenheimer (USA) is appointed at the board of directors of Under Armour, said the American sports brand, on 06/08/2014.Georges Bodenheimer, 56, had previously been the president of the American sports channel ESPN from 1998 to 2012. He also managed, as joint-president, Disney Media…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands
• Article # 23484
• Published on 08/08/14 at 18:49
©  Liverpool
Premier League: Courts (retailer of electronic products) partners with Liverpool through 2015-16

Courts, the Malaysian retailer of electronic products, extended its partnership with Liverpool FC (Premier League) through the end of the 2015-16 season, the club announced on 06/08/2014. Courts, a partner of the club since 2008, will keep its regional partner status for Malaysia and Singapore…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23521
• Published on 08/08/14 at 18:33
©  Arsenal
Premier League: Hansa Pilsener (beer) regional partner of Arsenal for 2014-15

The beer brand Hansa Pilsener is the official brewer for Arsenal (Premier League) in South Africa for the 2014-15 season, the club announced on 07/08/2014. Hansa Pilsener brand was created in 1975. It belongs to South African Breweries Limited. The brand will use the image of the club for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23489
• Published on 08/08/14 at 12:56
©  Premier League
Premier League: EA Sports acquires rights of English league through 2018-19

The video game producer EA Sports extended its partnership with the Premier League for its FIFA franchise, through the end of 2018-19, on 07/08/2014.The company, headquartered in Vancouver (Canada), holds the exclusive rights to use the Premier League licence. All of the English league clubs will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 23480
• Published on 08/08/14 at 12:35
©  Adidas
Brazil 2014: Fan who predicted Lionel Messi as best player wins ball from final

On 05/08/2014, the winner of the Adidas Golden Ball Predictor game was given the ball from the final between Germany and Argentina (1-0 aet, on 13/07/2014). The game was available on the website of FIFA (Federation Internationale de Football Association). In it, fans attempted to predict the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 23475
• Published on 07/08/14 at 19:28
©  D.R.
Serie A: Intesa SanPaolo (bank) and Tiscali (internet provider) on Cagliari shirt for 2014-15

Italian bank Intesa SanPaolo and Internet provider Tiscali will appear on the Cagliari Calcio (Serie A) shirt for the 2014-15 season, the club announced on 05/08/2014. Intesa SanPaolo's logo will be on the back of the shirt. Tiscali, based in Cagliari, will be on the chest of the shirt of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23456
• Published on 07/08/14 at 12:52
Netherlands: Burger King extends its official partnership with the Eredivisie through 2016-17

The American fast food chain Burger King extended its contract as official partner of the Eredivisie, the Dutch first division, through the end of the 2016-17 season, on 05/08/2014.Burger King has been an official sponsor of the Dutch league since 2011-12. The restaurant chain will activate its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 23433
• Published on 06/08/14 at 17:50
©  EA Sports
Video games: With EA Access, Electronic Arts offers on-demand games for €3.99 per month

On 29/07/2014, the video game producer Electronics Arts launched EA Access, a platform that provides access on the Xbox One console to the video games produced by Electronic Arts via internet for a monthly fee of €3.99 or an annual subscription of €24.99. This service was built in collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 23417
• Published on 06/08/14 at 15:38