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©  D.R.
Portugal: Emirates partners with Benfica through 2015-16

The airline Emirates became an official partner of Benfica (Lisbon, Portugal, Liga Sagres, the Portuguese first division) on 28/07/2014; the partnership will last through 2015-16.The airline, located in Dubaï (UAE), will be displayed on pitch-side advertising in the Estádio da Luz (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23224
• Published on 31/07/14 at 11:15
©  VfB Stuttgart
Bundesliga: Würth (construction products) and Fanuc (robotics) partner with VfB Stuttgart

Würth, a German company specialised in the distribution of construction products, and Fanuc, a Japanese manufacturer of industrial robots, extended their sponsorship contracts with VfB Stuttgart (Bundesliga) through 2015-16, the club announced on 29/07/2014.The two companies moved up in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23211
• Published on 30/07/14 at 18:59
©  CSL
China: DHL, German logistics company, partners with Super League through 2017

DHL, a German logistics company, has partnered with CSL (Chinese Super League, the first Chinese division) through 2017, the Chinese league announced on 28/07/2014.DHL will be displayed on the pitch-side advertising during league games, and will use the league's image in China. The partnership is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 23192
• Published on 30/07/14 at 14:31
©  LOSC
Ligue 1: Human resources company DLSI partners with LOSC Lille for 2014-15

The human resources company DLSI has partnered with LOSC Lille (Ligue 1) for 2014-15, the club said on 28/07/2014. The logo of the company, which is based in Forbach (Moselle, France), will appear on the right breast pocket of the club's shirt.The spot was occupied by the casino group Partouche in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23174
• Published on 30/07/14 at 13:35
©  Werder Bremen
Bundesliga: German oil company Hoyer partners with Werder Bremen through 2016-17

Hoyer, a German oil company, has partnered with Werder Bremen (Bundesliga) through 2016-17, the club announced on 26/07/2014.The sponsorship deal was negotiated in collaboration with Infront Sports & Media, the agency that handles marketing for Werder Bremen.Hoyer will be featured on LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23156
• Published on 29/07/14 at 14:56
©  GSport
Serie A: GSport to handle marketing for Cagliari Calcio through 2016-17

The Italian agency GSport will be the exclusive agency to handle marketing for Cagliari Calcio (Serie A) through 2016-17, the club announced on 25/07/2014. Gsport will be responsible for the marketing of hospitality services for Sant' Elia Stadium (capacity 23,000) and as well as the club's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 23117
• Published on 28/07/14 at 15:30
©  PSG
Paris Saint-Germain: Emirates, Hublot and Huawei engage in sponsorship activities for Asian tour

For their first tour in Asia (in Hong Kong and then in Beijing) Paris Saint-Germain (Ligue 1) are engaging in marketing activities with their sponsors Emirates, Hublot, Nike and Huawei, from 25/07 to 02/08/2014.The Paris SG delegation is using an Emirates-provided airplane decked out in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 23092
• Published on 28/07/14 at 15:06
©  Nike
Liga BBVA: Nike extends with Atlético Madrid through 2025-26

The American company Nike has extended its kit supplier contract with Atlético Madrid (Liga BBVA) through 2025-26, the club announced on 25/07/2014. The partnership had been set to end in 2016.The partnership is estimated at €5m for 2013-14. Figures for the new contract were not released.Nike has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 23097
• Published on 28/07/14 at 12:53
©  Ottmar Winter
Bundesliga: German airline company Germania extends sponsorship of Hertha Berlin through 2014-15

The Germany airline Germania has extended its partnership with Herta Berlin (Bundesliga) through 2014-15, the club announced, on 23/07/2014.The partnership is estimated at €150,000 for this season. Germania, a company headquartered in Berlin, has been the club's official transporter since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23037
• Published on 28/07/14 at 10:25
Sportradar: Lukas Seiler appointed managing director of Swiss sports data company

Lukas Seiler (GER) was appointed managing director of the Swiss sports data company Sportradar on 14/07/2014. He will take over the position in August 2014.Lukas Seiler, 40, has been the director of business development and operations of the Sportsman Media Group since 2006."Lukas Seiler will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Betting
• Article # 23040
• Published on 25/07/14 at 18:59